TruVoice from Corporate Visions

04/25/2023

🎧 New Ep. Sales Intelligence Weekly

Go-to-market teams are comprised of people who have a kaleidoscope of skill sets, backgrounds, and experiences.

This diversity of experience is part of what makes a business successful! It’s not uncommon for a marketer or a sales rep to have professional experience unrelated to marketing or selling.

The career path of someone on a go-to-market team may be filled with twists and turns – but along the way, they pick up something very important: transferable skills!

As you lead your go-to-market teams, you must be able to identify these skills and help each team member develop them. In this episode, we will explore this concept of transferable skills.

What are they? How do you recognize them? How do you develop them? And why do members of go-to-market teams need them?

Join us this week as we sit down with Asha Aravindakshan, author of Skills: The Common Denominator, to discuss just that.

Full Episode: https://hubs.la/Q01MLBPJ0

03/29/2023

What biases are wreaking havoc on your go-to-market strategy?

Check out this sponsored episode with GTM Alliance featuring Jarod Greene from Highspot as he explores:
👉 Common biases to look out for in Go-to-Market.
👉 The most likely sources of bias.
👉 Why does bias manifest in Go-to-Market teams?
👉 What steps can you take to eliminate bias?

Tune in:

What is bias in a Go-to-Market strategy? How does it affect your results, and what can you do to stop it? Here to answer all your questions, and more, is Jarod Greene, Vice President of Product and Customer Marketing at Highspot.

03/09/2023

⭐ TOMORROW: Inspiring Action & Alignment Through Win-Loss

Join us for this live panel as the go-to-market team at CentralSquare Technologies will discuss how they use to:
⭐ Align go-to-market initiatives
⭐ Inspire action and change
⭐ Improve win rates
⭐ Provide insight to executives and investors

Register here: https://hubs.la/Q01G4DGr0

Panel Featuring:
Ryan Cuellar
Colin Ruane
Matt Korte
Justin Murphy

03/08/2023

🎧NEW EPISODE: SALES INTELLIGENCE WEEKLY

Is the traditional marketing funnel dead? ☠️

We’ve said it before on the show… The way buyers interact with sellers has changed.

The way buyers research and learn about solutions has changed.

The way we build trust, the time sellers have with buyers, the way we educate our buyers… it’s all changed.

And we're here to tell you that it will never stop changing and evolving.

As sellers and marketers, it can be hard to keep up.

It can be difficult to understand what’s working and what’s truly going on within your buyer’s journey.

Join us this week as we sit down with Matt Cross, Growth Marketing Manager at Knotch and discuss the state of the traditional marketing funnel today.

Full episode: https://hubs.la/Q01FRQNm0

03/07/2023

🎧NEW EPISODE: SALES INTELLIGENCE WEEKLY

Is the traditional marketing funnel dead? ☠️

We’ve said it before on the show… The way buyers interact with sellers has changed.

The way buyers research and learn about solutions has changed.

The way we build trust, the time sellers have with buyers, the way we educate our buyers… it’s all changed.

And we're here to tell you that it will never stop changing and evolving.

As sellers and marketers, it can be hard to keep up.

It can be difficult to understand what’s working and what’s truly going on within your buyer’s journey.

Join us this week as we sit down with Matt Cross, Growth Marketing Manager at Knotch and discuss the state of the traditional marketing funnel today.

Full episode: https://hubs.la/Q01FHHNS0

03/02/2023

Feeling misaligned? We got you!

Join us for this live webinar panel next week featuring the go-to-market team at CentralSquare Technologies as they discuss how they use to:

⭐ Align go-to-market teams and initiatives
⭐ Create a successful feedback loop
⭐ Inspire action and change for success
⭐ Improve win rates
⭐ Provide insight to executives and investors

Register here: https://hubs.la/Q01DNl-w0

01/24/2023

What is dark funnel marketing?

💡 You may feel in the dark about what’s truly happening in your buyer’s journey. In fact, there’s a term for these “dark” touchpoints: The Dark Funnel. Broadly, it is awareness marketing which is difficult to measure.

So how do you navigate dark funnel marketing?

💡With buyer behavior shifting to self-education and solo research, go-to-market teams are having to rethink the buyer’s journey. The buyer’s journey is not linear, and it can be difficult to understand all the touchpoints that influenced your buyers’ decisions.

💡Today, we are joined by Paula Po***ck who helps us explore how we can conquer dark funnel marketing and use it to improve win rates and revenue.

01/17/2023

📣 NEW EPISODE: EP. 41 of Sales Intelligence Weekly: Nail Your Product Launch: A Framework for Winning

Launching a product is no easy feat.

And aligning your marketing and sales initiatives when taking a new product to market can be even more challenging.

When you launch a new product, you must consider the specifics of your market and build trust in the right places.

In this episode, we’ll explore the framework for how to launch a product successfully with host, Ryan Cuellar, and Warren Schirtzinger, Managing Partner at High Tech Strategies.

⭐ FULL EPISODE: https://hubs.la/Q01yhX5T0