10/05/2026
WHAT I LEARNED FROM VISITING SPACEX
"Besides watching the Starship launch up close, I spent half a day exploring SpaceX at Starbase, Texas.
It was an INCREDIBLE experience, and I had the pleasure and honor of speaking with one of their senior managers, Mauro Prina, Director of Thermodynamics. He is an Italian engineer who was among the first to have the courage to leave NASA and join SpaceX when it was still in its early days.
As I observed the base, its location and the way it is organized, and listened to the people there, a few things really stayed with me:
✔️ To succeed in business, you have to be a DREAMER and pursue the IMPOSSIBLE. This mindset is present in every move Elon Musk makes, but also in every SINGLE ACTION of his company.
The impossible is not only the goal of reaching Mars. It also meant building SpaceX at the southern tip of Texas, in a place where there was literally nothing, and convincing engineers to move there - 26,000 employees.
Pursuing the impossible also means building your own factory from scratch in the US to produce the spacecraft’s thermal protection tiles after realizing that buying them from an external supplier would make the whole project too expensive.
✔️ Once you start pursuing the impossible, YOU HAVE TO ATTRACT THE STRONGEST PEOPLE YOU KNOW TO YOUR COMPANY BY MAKING THEM COMPELLING OFFERS THEY CANNOT REFUSE.
Part of that offer is the opportunity to pursue a huge dream that can make EVERYONE rich.
✔️ In business, the “narrative” - what the leader says they want to achieve - IS JUST AS IMPORTANT, if not more important, THAN THE RESULTS THEMSELVES.
If you do not have a powerful story to tell, no one will want to come on board with you.
✔️ SpaceX, like the United States itself, and prosperity in general, is built by people who have the courage to make enormous sacrifices, leave EVERYTHING behind, and commit themselves to bold ventures.
This is not only Musk’s story. It is also the story of the engineers and managers - people who were often the absolute best in their fields - who had the courage to leave everything and follow him.
✔️ The world belongs to those who dream. The world belongs to those who have courage. The world belongs to those who can see something great where, before, there was nothing.
And it certainly belongs to people like those at SpaceX - people who pursue big dreams, make compelling offers to the people they know, tell stories that inspire others to dream, and are willing to make ENORMOUS sacrifices, even if that means leaving everything behind."
And this is exactly the kind of thinking Paolo Ruggeri has been sharing with entrepreneurs for years.
On November 20 in 𝐒𝐨𝐟𝐢𝐚, Paolo will be one of the speakers at our event dedicated to recruitment, retention and motivation.
If you want to hear more of his ideas, experience, and perspective on business and people, this is a great opportunity to hear him live.
👉 Reserve your seat here: https://osminternational.com/events/recruit-retain-motivate-sofia/landing