Reid-Lewis Strategy Group

07/23/2024

Read how Media Mix Modeling revealed the unexpected and significant role a local radio station played in boosting a local brewery's sales, ultimately doubling their return on ad spend. A great example of the impact of analytics on marketing strategies.

Advances in cloud computing and machine learning have helped to democratize marketers' ability to use MMM. There’s also just a need for marketers to have greater transparency into the effectiveness of media planning and media measurement.

07/03/2024

05/29/2024

Data doesn't just happen; it requires planning. Before launching your online campaign, think through your goals and the data you'll need. From strategy to tactics, every step generates data—but only if you plan for it.

02/16/2023

This is structured look at organizational storytelling helps explain the role of stories and how to create them.

Business strategy is usually born of a highly rational process, grounded in facts and analysis. Storytelling, often associated with fiction and entertainment, may seem like the antithesis of strategy. But the two are not incompatible. A clever strategy on paper is only the starting point for engagin...

12/09/2022

Recent data finds household with higher incomes are 14 percent more likely to watch ad-supported streaming on at least a weekly basis than those with lower incomes. Find out why.

Higher-income households are embracing ad-supported streaming services to reduce the price of their monthly subscriptions

02/22/2022

The The Wall Street Journal reports that Apple CEO Tim Cook has called senators in a vain effort to derail a bill targeting the company’s profitable App Store.

CEO Tim Cook has called senators in a vain effort to derail a bill targeting the company’s profitable App Store.

01/08/2022

Forbes offers up five ways to boost your Instagram engagement in 2022.

While TikTok is on fire right now, Instagram remains a force to be reckoned with.

12/17/2021

This article demonstrates why is it important to understand how metrics are calculated and what they actually mean.

If you’re not careful, you’ll end up “acquiring” existing customers.

12/03/2021

Attention Fundraisers: data-proven strategies and tactics to increase the number and size of donations this year.

Three research-backed strategies.

12/02/2021

Cross-device targeting is serving ads to the same person across multiple devices. For example, a person may have a smartphone, a tablet, and a desktop computer. Cross-device targeting makes sure your ads appear on all of these devices without exceeding your frequency cap. This keeps your message in front of your target audience whenever and wherever they are.

11/29/2021

eMarketer reports that "about two-thirds of the US population are monthly connected TV (CTV) users." Time to learn more about this marketing channel if you haven't considered it before.

About two-thirds of the US population are monthly connected TV (CTV) users. Young people are more likely to use CTV than older people. Four in 10 US senior citizens are CTV users—whereas CTV usage is about double that, more than 80%, among those ages 25 to 54.

11/28/2021

🤔 Are Consumers and Marketers Abandoning Facebook?

Discover if consumers are moving away from Facebook, and if so, how that might impact marketers.