Triumph Education

07/12/2022

We give you full-stack, unlimited consulting so that you see results as quickly as possible. If you're doing anywhere from zero to $150K/mo, book a free consulting call with us today. https://triumph-education.com/

04/14/2022

To all done-for-you social media marketing agencies...we can show you how to get exponential results by switching to the done-with-you model. It just works. And remember, we'll get you to $10K plus months. You don't pay us till we do that.

03/24/2022

Why were we able to close more than 5,000 clients?

One of the reasons was that we chose a saturated market and then niched down to sidestep more fierce competition.

This is how we worked it.

1. We chose the supersaturated ACT/SAT prep market. Solutions and products in this market are almost like commodities. It's bad.

2. We looked at every potential client and discovered that schools, though targeted by the larger competitors, were not significant enough of a niche market for those larger competitors to provide a completely tailored solution. So, we decided to ditch the consumer market where everyone was competing and instead dominate in the school market.

3. We developed a platform and content that was tailored to schools rather than individual students working by themselves.

Though it could not truly be defined as a blue ocean, it was a very good move on our part. And it did a few things for us that allowed us to cruise into first position in this ultra-niche market.

- Our cold outreach was much more effective because few were doing it.

- Our barrier to entry with search and interruption ad spend was very low. Essentially we could afford to advertise on Facebook and Google because our big competitors were going after consumers while we were targeting principals and superintendents at schools.

- We could develop a product laser-focused on our client pain points without having anyone else even remotely positioning themselves in the same way.

So, pick a saturated market and niche down till you find a way in where you can dominate.

03/16/2022

I'm going to continue to keep this at the heart of who we are as a company and at the heart of our business coaching. Our solution is our foundation. And so we never stop improving it.

Never say that you're satisfied with your product/solution. Keep pushing. Stay on day one and think of when you first started. You were all about change. Everything was in motion as you worked to make your solution perfect. Why would that change because you've been in the market now for 18 months or even 18 years? Stay on day one.

Why? Because it's the reason you are in business. You're here to serve and bring your clients to the outcomes they desire.

Everything around you is in motion and changing every day, so stay on target with your solution. You should always consider how the changes in tech, your market, or in business affect your solution. Your clients depend on you and expect this.

In our e-learning business, we've always been working to raise grades/test scores higher and higher relevant to time spent on our platforms. There is no point at which we think we're done. We're chasing an idea of constant improvement. And because of it many of our clients have stayed with us for more than 15 years.

In our new business coaching as well, we will always push our clients to go further than they thought possible. And we will hold them accountable to this singular idea of never settling for a status quo. We will get results right alongside our clients as we lead them where we know they can go.

If you'd like to learn about how we can help you achieve the same results we have in business and help you hone your solution, then please schedule a free discovery call with us. https://triumph-education.com/

03/14/2022

03/12/2022

Check out our latest blog post that goes into detail on our proven sales call script. You can adapt this script to any high-ticket sales call:

Developing your script takes time along with the experience of doing thousands of calls. Our script has evolved through the course of closing many thousands of clients. It’s a working documen…

03/10/2022

https://triumphonline.blog/2022/03/10/do-you-have-a-guarantee/

Does your offer have a guarantee? You should always have a guarantee. If someone spends their money on your solution then they should receive the outcome they desire. Absolutely have requirements i…

03/08/2022

Are you ready to go into business? This is probably the most important question you can ask yourself before you start, but also one of the most difficult.

Can you be honest with yourself on this? Often our emotions will betray us. We're so excited about an idea and to just start that we don't want to truly look in the mirror. But if we don't then we may be headed for disaster.

This question is at the heart of every sales call we have with prospects. This question and the question of whether or not they have the right attitude, but that's another topic.

We call our sales calls discovery calls because we are in discovery mode and listening carefully so to determine if you're ready to start a business. And yes, the person on the call with us is hoping to discover if we're a fit for what they want.

Readiness to start a business is like readiness to start a relationship that could lead to marriage. Not something to be taken lightly. And not something to commit to if you have issues that could get in the way. Financial. Emotional. Legal. Family-related issues too can derail the best plans. Your new business is not going to fix your life.

Don't stop yourself from dreaming and planning, but be careful about just jumping into business without knowing if you're ready. If you're not, you're going to bring all the issues you're struggling with into your business.

Make sure your life is in order first. You should be happy, healthy, and able to commit to what is a very challenging endeavor.

If you know you're not ready then work on those areas of your life. Get yourself ready. And most of all, be patient with yourself and with the process of getting ready. People start businesses every day. Don't rush it.

If you're not sure, schedule a call with us. Tell us where you're at and where you want to go. We'll give you a roadmap for success in the niche market you've chosen, but more importantly, we'll be honest with you if we think you're not ready to start.

03/05/2022

One of the key reasons for our success in the e-learning space and why we currently have clients who have been with us for more than 15 years, is because of above-average communication. Our customer care team is an elite group that delivers and supports our solution like no other.

Above-average communication equals above-average client retention.

The hardest thing to do is get a new client and the easiest thing to do is lose one. But, it's hard to lose one when your customer care/support team has consistent and open communication with your customers.

Warren Buffet says that Rule #1 in investing is, "Don't lose money!" Then it follows that Rule #1 for us entrepreneurs is, "Don't lose a customer!"

How not to lose your customers:

1. Have your product/solution deliver beyond client expectations and verify this through regular communication with them.

2. Make sure #1 is part of your company culture.

03/04/2022

If you think about it, conversations are what propel your company. Without them, everything freezes up. Product development, marketing, sales, fulfillment, and customer care all depend on fluid conversation.

Internal conversations about product development are the most important in your company because your product/solution is key to dominating your market. Sales conversations are almost equal because they connect your solution with those who will benefit from it.

Sales are far more dependent on conversations. In many ways, conversations are sales happening in real-time.
In high-ticket sales, the more conversations with prospects you have the more clients you close. It's that simple. The objective of marketing should be to increase the number of daily conversations/sales calls you're having.

But make sure your marketing is leading to meaningful conversations. How?

By targeting ad spend and organic outreach properly.
Use surveys in your call scheduling to w**d out people who aren't going to be a fit.
Clearly define who you are and whom you work with on your landing pages.

03/02/2022

Pricing

Are you struggling to choose a price point for your solution? Keep your focus on the outcomes your solution achieves for your clients.

People don't buy what they need, they buy what they want. If you're an agency that is good at bringing more organic traffic to landing pages, then you'll have a lot of customers who want this. They really don't want the posts you create for them or the interaction within the chat on those posts. They want people coming to their landing page...the outcome.

Keep all conversations with your prospects focused on those outcomes and you'll find that price is not as big an issue. They won't ask themselves if they can afford your solution, but rather can they afford not to have it.

Price high. If you're questioning the expense of your solution, then your prospects will too. Fear and doubt are super easy to sense, so get rid of them.

Price high and don't budge.

We charge a $7K annual subscription for one of our solutions. It's a school-based test-prep platform. We know what it's capable of and so we don't even flinch when making that offer over a sales call. Our knowledge of the outcomes we deliver gives us that confidence.

So, if you're a business consulting firm like ours and you know without a doubt that you can bring someone to $10K per month consistently with your program, then why would you charge anything less than $5K...even $10K makes sense. They'll make $120K over the next 12 months. You're selling them $120K for $5K. It's absolutely a fair price.