05/12/2023
There is a shift happening in how creator/ influencers are doing business deals these days.
Endorsement deals for cash are no longer enough. Those with strong personal brands are coming for market share with or without your businesses assistance.
Flat fees or temporary rev share opportunities are a drop in the bucket when you start factoring in lifetime customer value
Creators looking to build partnerships or entrepreneurs looking to increase visibility around their offers this is topic you need to start taking a deep dive into and become an expert at as we transition into a more solidified creator economy
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