Coach Shawn Brooks

Coach Shawn Brooks I help established coaches turn their website into a 24/7 client acquisition system — without ads, without tech overwhelm, and without starting over.

- I’ve been an essential part of the success of Several Million Dollar Brands.
- Developed online business infrastructures for more than 3000 entrepreneurs.

I lost my son, moved to Costa Rica, and wrote my third book. Here are 8 reasons why.Two years ago, I didn't know this bo...
06/04/2026

I lost my son, moved to Costa Rica, and wrote my third book. Here are 8 reasons why.

Two years ago, I didn't know this book was in me. I was grieving. Rebuilding. Starting over in a country where I didn't speak the language and didn't know a soul. But somewhere between the silence of the Costa Rican mountains and 25 years of building 3,000+ websites - most of which looked great but didn't convert — I realized this book wasn't optional. It was overdue. Here's the part I don't say often: I spent years building beautiful websites for coaches. Award-worthy designs. And most of them weren't booking a single call. It took me years to figure out why - and that answer became the framework in this book. "The Coach's Website That Actually Works" is my third published book. My first was an Amazon bestseller. But this one? This one is the most personal.
Because it was written in grief, in stillness, and in the belief that systems save lives. Swipe through for the 8 reasons I wrote it. The book launches June 15. Click the link in my bio to grab your copy.


06/03/2026

If I had to summarize this entire book in five words — here they are.

‘It’s not a talent problem.’

Five words. That’s the entire thesis.

If you’ve been working hard, doing the inner work, building your skills, posting the content — and your calendar is still not full —

It’s not because you’re not good enough.

It’s because the system that connects your talent to the people who need it is broken.

This book fixes the system.
Comment BOOK if those five words landed. I’ll send you the waitlist.

06/03/2026

A client hired me without a discovery call.

Without a referral. Without a single DM. She found my website and hit the button.

That moment was the proof of concept for everything I teach.

She didn’t need to talk to me first because the website did the talking. It showed her I understood her problem. It gave her a clear picture of the process. It handled her biggest objection — ‘will this actually work for my business’ — before she even thought to ask it.

She booked the package online and emailed me to say she was looking forward to getting started.

I didn’t know she existed until her payment hit.

That’s a 24/7 salesperson. That’s a client acquisition system. That’s what your website should be doing.

If that’s not happening on your website right now — comment SYSTEM. That’s where we start.

Your headline is the first thing visitors see. One change can double your discovery calls. Here’s the 3-part formula.You...
06/03/2026

Your headline is the first thing visitors see. One change can double your discovery calls.

Here’s the 3-part formula.

Your headline is the first thing visitors see. Make it count. Use this 3-part formula: Audience + Problem + Promise. Write yours and drop it in the comments. I’ll give you honest feedback.

05/31/2026

Manually taking appointments is like trying to cut water with scissors.

You’re working harder than you have to — and it’s costing you time, energy, and clients.

17hats scheduling lets your clients book a call with you seamlessly - no back-and-forth
DMs, no missed emails, no calendar chaos.

Your job is to coach. Not to play secretary.

Set up your scheduling link once. Let the system do the work:

Drop a YES in the comments if you’re still booking manually - I’ll show you how to fix it.

Or grab the link in my bio and let’s talk about getting your systems set up the right way.

05/31/2026

She came to me with a beautiful website and an empty calendar.

In our first session, I asked her one question: 'Who is your homepage written for?

She paused. Then said: 'I think it's written for me.'

That moment became the foundation of this entire book.

Most coaching websites are written by the coach, for the coach.

The ones that convert are written for one specific person who isn't the coach - and framework for finding that person.

Comment BOOK if your website might be written for the wrong person. I'll send the waitlist.

05/29/2026

The 8-second test:

Who do you help?
What do you fix?
What's the next step?

If your homepage can't answer those three in 8 seconds, you don't have a conversion pro

Comment TEARDOWN to register for the live review.

The Email Follow-Up SequenceDay 1: Welcome. Day 3: Value. Day 5: Story. Day 7: Invitation.After someone downloads your l...
05/29/2026

The Email Follow-Up Sequence

Day 1: Welcome. Day 3: Value. Day 5: Story. Day 7: Invitation.
After someone downloads your lead magnet, here’s what should happen automatically:

Day 1: Deliver the resource. Set expectations. One small win.

Day 3: Share a quick tip related to their problem. No pitch.

Day 5: Share a client success story. Show the transformation is real.

Day 7: Invite them to book a discovery call. Make it easy.

Four emails. Automated. Running on repeat for every new lead.
90% of coaches don’t have this. Don’t be the 90%.

05/28/2026

Your website should be booking calls while you sleep.

There’s a difference between a website and a client acquisition system.

One looks good.

The other works while you’re off the clock.

Most coaches have the first one.

Save this if it’s time to build the second.

05/28/2026

Most coaching websites talk about the coach and not the client’s problem.

Visitors land, scroll, and leave because nothing made them feel seen.

That’s not a traffic problem. That’s a messaging problem.

Drop 🙋 if your website feels more like a resume than a sales system.

Address

1000 Brickell Avenue STE 715
Miami, FL
33131

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