06/01/2026
The Expiration Signal & Luxury as a Cultural Architecture are topics that I have discussed relentlessly in the last couple of years.
There is a fundamental shift currently happening in the luxury sector partially due to the rise of digital platforms and social media, but also the loss of connection with the new wave of audiences and consumers.
➡️ Brands are starting to loose relevance not because their product is no longer good. Rather because of their refusal to pivot, innovate and to meet the requirements of the seasoned digital consumer emerging in the digital age.
In this article written for & I discussed these topics and more. Attached are just a few snippets of it.
For more details or to read the entire article please refer to the link in my bio. Special thank you to Prof. for including me in this wonderful project!
➡️ Got questions? Ask away!