Whole Founder

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We build step-by-step roadmaps to help entrepreneurs like you scale your businesses, so that you can get back to focusing on the change you want to see in the world.

05/22/2024

We’re too quick to say that something isn’t working.

And I have the solution.

First, the scenario I see so often…

Put up your first Facebook ad
🔽
Spend $1,000 on 14 days of ads
🔽
Don’t get a single sale or booked call
🔽
Stop Facebook ads (because they clearly don’t work for you)

Back to square one.

One of the easiest ways to combat this is to create a simple spreadsheet.

On it, track your most basic measurements of success.

Then ask someone who knows what the f**k they are doing (a mentor or coach) what numbers you should be looking for.

…and what to do when you are *not* seeing them.

It comes down to isolating the variables and focusing on one thing at a time.

Because if you’re focused on everything, you’re focused on nothing.

05/15/2024

If I could go back in time, I would go talk with my grandfather.

I feel like I have so many unanswered questions about life from someone who lived 95 years.

He lived through the Great Depression, through World War II, and through building one of the largest lumber companies in New England, which at its peak had over 400 employees.

The reality is that when I was younger, I didn't ask questions.

Perhaps it was fear of asking the wrong questions or fear of making him uncomfortable.

Now, at the age of 34, I see the missed opportunity for what it truly was: a chance to learn from a master of life.

He would have had some absolute golden nuggets to share with me about life and business.

This is my reminder to approach life with genuine curiosity and courage.

Ask important questions even if they make people uncomfortable.

The more I act on this, the more I deepen connections with the important people in my life, and truly feel full.

05/08/2024

The battle against Shiny Object Syndrome never stops.

I love Alex Hormozi’s description of this as ‘the woman in the red dress’ from The Matrix. 💃

He compares the woman to a distraction from the objective.

I’ve been feeling this recently.

The more success I get for my clients, the more opportunities arise.

But if the opportunity is not bringing me closer to my goal, then I have to say no.

As frustratingly difficult as it is.

This may be saying no to taking a sales call with a hot lead.

Other times it may be saying no to going out on a yacht party on a Friday night.

I find the more I get extremely specific on my goals and filter opportunities against that, the more accelerated my dream life unfolds.

In 2016 I left my job on a $200 million yacht to start a business cooking dog food in a shower in Panama.…and I became a...
04/30/2024

In 2016 I left my job on a $200 million yacht to start a business cooking dog food in a shower in Panama.

…and I became an unintentional record-breaker. 🍾

To see if the Panamanian market would like a ‘chef-cooked natural pet food’, we built a test kitchen in a 50 sqft maid’s quarters in Panama City, which cost just $300/month in rent.

The Panamanian version of the USDA declared it the smallest manufacturing facility they had ever certified! 🙌

Our burners were in a tiny shower.

It consistently used to exceed 100 degrees.

It was a very scrappy operation (at best).

But hey, it took us to our first 50 customers and proved our idea.

From spending less than $15k to prove our MVP, my partners and I grew our business into a seven-figure company.

If you’re going to make it in your industry, you have to get gritty at times.

That’s my startup story – what’s yours? 👇

04/22/2024

How much would you pay for a website?

I was once on a sales call to someone in pre-revenue.

She had no paying customers – yet she was about to purchase a $30,000 website from a marketing agency. 😲

A beautiful, optimized website that was bursting with bells and whistles the sales team could come up with that she HAD to have… and she didn’t even know who her customer was yet. 😩

This is a familiar story.

Many business owners have no traffic, no optimized landing page, no strategy to generate leads – yet they assume that they need to spend tens of thousands building a fancy website…

…only to find out that they get no more business from it.

I would rather an ugly landing page and single source of traffic than spend thousands on a website.

What do you think? Let me know in the comments! 👇

04/12/2024

If you’re on LinkedIn (obviously… 🙄), you’re probably used to getting ice-cold DMs.

I get up to 25 cold DMs a week – and I don’t respond to a single one.

Except when somebody takes the time to purposefully engage with my content and makes a genuinely authentic interaction.

Compare this to a cold DM, where the sender unleashes verbal diarrhea about everything that they do and how they can supposedly help my business do better.

I am more likely to engage with a DM if the person sending it has already made thoughtful comments on my posts before sending their message.

You know the crazy part of all this? 😵‍💫

Instead of taking one or two hours a week to do this, people will spend thousands of dollars on automations and marketing agencies just to get a 2% conversion rate.

They could have just hired a virtual assistant to genuinely engage with people and build more meaningful long-term relationships.

Don’t forget that in a world of artificial intelligence, authentic interaction will only become more valuable.

04/10/2024

Last year I suffered from business book burnout

I became addicted to the accumulation of knowledge.

I was reading so much, there was no way I could apply all of it.

And then I fell out of love.

To regain my love of reading, I banned myself from business books.

No more tales of marketing, sales, or copywriting…

For the first month of this year I only read ‘The Firm’ by John Grisham.

This is a classic legal thriller about a young lawyer who secures a job in a firm that’s secretly working for the Chicago mob. An FBI investigation into the firm throws the attorney into a nightmare situation.

It’s the very definition of a page-turner!

Today, I have reintroduced some business books, but they make up just 20% of my total reading.

What’s your reading split look like? 👇

04/08/2024

Pitcher of coffee, laptop plugged in, cell phone on silent…

It’s time for a hackathon! 👇

Hackathons originally come from the software development world, where engineers collaborate for a short and intense period of time as they try to finish a piece of software.

Think 48 hours to build an entire program. It’s intense, but it works.

Fortunately, you don’t have to be in software development to benefit from the concept.

Each month, my team and I will do our own hackathon as we strive to unlock our clients’ funnels.

We’ll set ambitious targets and go all in for 24 hours to see how much we can get done.

It’s challenging, fun and, most importantly, productive.

We end up getting way more done simply because of a made-up time-constraint.

So, set a timer, grind your beans and get on it! ☕✊

Have you tried a hackathon yet? 👇

04/05/2024

thisiswhyIhatewebsites. com 👇

We are led to believe that if we build a beautiful website, we’ll inherently get more business.

Most of the time, that’s not true.

To sell a product or generate a lead you need to:

1. Find people with a specific problem that you solve
2. Get them to show up to a web page that builds empathy and authority
3. Present an offer that solves their problem
4. Persuade them to buy

The problem is that a website often tries to do everything at the same time.

And if something works, you’re not really sure why.

A website *can* be valuable if SEO is one of your main marketing strategies.

But most of the clients I work with aren’t using SEO as their main marketing strategy.

They are using a mixture of organic social media, paid ads, and email, and then sending them to a website where people don’t find what they are looking for… and then leave.

The truth is that you don’t need a 15-page website to get more leads.

You need *one* skillfully built page that does its job well.

I know a business owner who had one well-crafted page until he hit $5 million in annual revenue.

Just like her, save the full website for when you’ve created so much of a buzz around your product or service that thousands of people are searching for you on search engines like Google.

Until then, focus on what *actually* works.

What do you think? 👇

04/03/2024

Voldemort, The White Witch, Hans Gruber…

In all good storytelling, there’s a good enemy. 😈

This should be the same for your business.

Creating an enemy in your business is one of the most valuable ways that you can build a story or rally customers around your cause.

Whatever industry you’re in, there’s always a way to build an enemy.

I’m working with a natural chewing gum company.

The question was asked: ‘How do you get people to move away from chewing Orbit and justify spending more on their gum?’

One of the answers was to create an enemy.

Suddenly, our mission became to take down ‘Big Gum’.

We gave customers reason to cheer on the little gum company, reason to share his story, reason to buy his product.

Enemies are crucial.

Who’s yours? 👇

04/01/2024

I have a challenge that will radically transform your sales.

Choose ONE marketing channel that you know works in your industry – Instagram, TikTok, email… whatever.

Then, go and master that one channel. 🥷

I guarantee that there is more business than you could ever handle in that single channel.

By focusing solely on understanding that one platform, communicating effectively, being authentic and narrowing your focus, it's not a question of if you will be successful…

…it will be a question of when. ✊

Let me know how it goes.

03/29/2024

Here are 3 steps to getting your team to smash through business growth bottlenecks for you. 👇

In a recent meeting, my client said, “Gray, the business is growing… but our systems are starting to break.”

These are good problems to have – but he had become the bottleneck of his own business because he couldn’t figure out how to get his team to solve challenges for him.😬

While he was desperate to make changes, I told him to step back and allow his team to fix it.

Here’s how we worked it.

▶️ First, I asked him to clearly identify the problem and quantify it. He needed to know exactly what was wrong, with the numbers to back it up.

▶️ Next, I asked him to define the end goal. How would success be measured?

▶️ Finally, I told him to empower his team to come up with solutions for him.

As the CEO, you will likely have some potential solutions to problems within your business.

But by allowing your team to come up with ideas on how to solve the problem themselves, they are more likely to accomplish the goal.

You can naturally encourage and steer them in the right direction along the way, but instead of imposing your solution, empower your team to solve problems.

Give them the space and value their ideas, then watch what happens.

My client’s team came up with ideas to fix their systems and are now doing the necessary work – all while he supports and checks in from the sidelines to make sure things get done.

What do you think about this way of working? 👇

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