05/16/2026
We teamed up with to bring the Roadhouse: Miami Stop to life 🏁🥃🔥
The Roadhouse concept was built to bring the spirit of Jim Beam into the spaces where people naturally gather — creating authentic moments rooted in music, culture, community, and connection. For Miami Race Weekend, that vision came to life through the iconic partnership between Jim Beam and as East Flagler transformed into a full-scale Roadhouse block party.
What started as a happy hour evolved into an immersive street takeover complete with live music 🎶, line dancing 🤠, domino tables ♟️, a cafecito cart by .coffee ☕, racing simulators 🏎️, live art by , complimentary cocktails 🍹, and custom merch moments where guests personalized Jim Beam x Cadillac tote bags with patches.
Guests explored photo moments, experienced a real-life Cadillac F1 show car and driver uniforms up close, and stepped into a world where Kentucky bourbon culture collided with unmistakable Miami energy.
A true fusion of speed, culture, hospitality, and storytelling — and an iconic integration from start to finish. 🏁✨