STS Smart Marketing

STS Smart Marketing Marketing consulting. Grow your business. Optimize your marketing and learn what works and what doesn’t.

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Internal is a vital part of the plan. Key and relevant messaging can break down organizational silos, bridge gaps, e...
09/06/2019

Internal is a vital part of the plan. Key and relevant messaging can break down organizational silos, bridge gaps, engage employees and empower teams. Learn more http://ow.ly/Xx2G50vZhps

Financial technology companies (Fintechs) are changing consumer’s relationship with money. That is a compelling reason w...
09/05/2019

Financial technology companies (Fintechs) are changing consumer’s relationship with money. That is a compelling reason why banks need to have a solid partnership strategy. Learn more at http://ow.ly/HmyO50vY9zY

Fail early and fail often. Invest in fast learning. In financial services, you must launch small campaigns and use resul...
09/03/2019

Fail early and fail often. Invest in fast learning. In financial services, you must launch small campaigns and use results to iterate different elements. Adopt lean marketing methodologies, Learn more: sts-smartmarketing.com

Robust needs 5 ingredients: Science that shows the return and data that demonstrates impact. Substance that leads to c...
08/25/2019

Robust needs 5 ingredients: Science that shows the return and data that demonstrates impact. Substance that leads to customer interaction and experience. for emotional connection. Speed from agile operations and a culture of urgency. Simple is simple.

Emails should flow in logical fashion through smart marketing tracks to create engaging, personalized conversations. Cam...
08/23/2019

Emails should flow in logical fashion through smart marketing tracks to create engaging, personalized conversations. Campaigns must be seen as conversations where firms listen and adapt and send messages that flow one to the next.

today needs to be bold. Not being able to take calculated risks sets your organization up for weakening brand equity a...
08/22/2019

today needs to be bold. Not being able to take calculated risks sets your organization up for weakening brand equity and competitive leverage. Learn more at http://ow.ly/FjmN50vCdC6

What can you do to boost your SEO? First draft a strategy and use tools such as internal linking, a cohesive content cal...
08/21/2019

What can you do to boost your SEO? First draft a strategy and use tools such as internal linking, a cohesive content calendar, Quora to see what is being searched, and the top long tail phrases and keywords your competition uses.

It's not about measuring everything. Likewise, marketing needs to be measured, even offline, because without that, how w...
08/20/2019

It's not about measuring everything. Likewise, marketing needs to be measured, even offline, because without that, how will you drive company profits? Learn more at http://ow.ly/UG4L50vC5Je

There is a change in company culture where customer advocacy is now the bedrock and means relentlessly focusing on the c...
08/17/2019

There is a change in company culture where customer advocacy is now the bedrock and means relentlessly focusing on the customer’s needs by understanding their motivations. Today there's simply no room for anything less than amazing customer experience.

The heart of any marketing plan is the strategy and describes how you plan to win in the marketplace. Without it, your e...
08/08/2019

The heart of any marketing plan is the strategy and describes how you plan to win in the marketplace. Without it, your efforts are simply aimless tactics. Learn more at sts-smartmarketing.com

Insight is gold for . Customers may buy cookware or trade stocks, but what they really want is to learn how to cook mar...
08/07/2019

Insight is gold for . Customers may buy cookware or trade stocks, but what they really want is to learn how to cook marvelous meals and have a lucrative second income. This is the insight that drives sales. #

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