Cem Unlu

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We help businesses scale with proven strategies and measurable results. Let’s take your business to the next level.

Trusted by founders for our performance-driven approach, we focus on what truly drives growth.

10/11/2026

Day 5 reviewing an ad: Properties - UAE
https://www.facebook.com/100083175022476/

We're going to do an ad review for Properties UAE. Their ad for the Dubai property show in Lucknow never tells people when the show is. No date, no price. The page says 10 and 11 October, from 800,000 AED, and that belongs in the first line of the ad. That's what makes someone stop scrolling. Lead with the date, the time, the city and the starting price, then put the projects underneath. The form says reserve a meeting but gives no time to pick. Let people choose Saturday or Sunday and a slot, and kill the message box. Nobody leaves a message there. Do that and you get booked people showing up. If you're running Meta ads, send me your page and I'll review it next.

10/10/2026

Day 6 reviewing an ad: Reimels Miller & Paterra Family & Cosmetic Dentistry
https://www.facebook.com/ReimelsMillerPaterra/

900 days running this implant ad, and that $300 consult is what's costing you. You're charging $300 just to find out if they're a candidate. Tell me what I get for it. A scan? The plan? My real price? Then the ad opens with migraines and gum disease. Nobody wants to feel sick scrolling. Show me a happy patient biting into an apple, or a patient talking about the process. And if the ad says book now, don't send people to a long article about titanium posts. Put the offer and the form right at the top. Fix the offer first and the rest gets easier. Running Meta ads? Send me your page and I'll review it next.

10/10/2026

Why does a missed lead cost me so much? Because your sales process is not good enough to convert the leads you get. On Meta, a 20% close rate is a strong result. If you are there, you are doing great. If you are under it, every lost lead stings. Say you buy 100 exclusive leads and close five. You will want to blame the guy who sold them to you. But if the leads were good, the problem is your process and your nurture. Fix your sales process, your nurture sequences, your calls and texts. The lead needs to get educated and start trusting you. Then losing a lead stops hurting, because you lose fewer of them.

I break this down for owners every Monday, Wednesday and Friday in my newsletter:
https://www.leadgenpipeline.com/?utm_source=reel&utm_medium=facebook

10/10/2026

Lenders, your ads send everyone away.
I follow a lot of you on IG, and I check the ad library too. It's the same AI-generated ads everywhere, even AI avatars that aren't real people. That turns people off. You waste money, you waste time, then you switch providers again. But if every agency runs the same ads with the same systems, switching changes nothing. Use different formats to reach different people: video, UGC, talking head, process-led, whiteboard.
Comment below and I'll do you a free audit. I'll even get you free ads to run so you can see the difference for yourself.

I break this down for owners every Monday, Wednesday and Friday in my newsletter:
https://www.leadgenpipeline.com/?utm_source=reel&utm_medium=facebook

10/09/2026

I've paid $2,000, $3,000, $4,000 for hourly consultations. I pay that money to get my problem solved and to get a different view on my situation. And these people talk about themselves. Usually my problem doesn't get resolved, I'm out of money, and I had to listen to some guy talk about his life. If you're buying consultations, be careful. The one useful thing you get is finding out who's real and who's not. Know who you're getting advice from, who's out there to help you, and who's out there to waste your time.

I break this down for owners every Monday, Wednesday and Friday in my newsletter:
https://www.leadgenpipeline.com/?utm_source=reel&utm_medium=facebook

10/09/2026

Your offer needs to answer three questions. First, what do I get? Second, why now? What is my reason to act now? Third, why you? Why should I pick you and not the next company in my feed? Here is a roofing example. Got a leaky roof? Book a time and I'll come inspect it for free.

I break this down for owners every Monday, Wednesday and Friday in my newsletter:
https://www.leadgenpipeline.com/?utm_source=reel&utm_medium=facebook

10/09/2026

This week, ask every lead seller two things. Who else gets this lead? How fast do I get it? Am I the first one to get it, or the last? Am I even getting fresh leads? Ask the people in your affiliate network too. You're on rev share and not paying for those leads, so you have less pull. Ask them anyway. Then let me know the answers. Let's learn why we're getting scammed.

I break this down for owners every Monday, Wednesday and Friday in my newsletter:
https://www.leadgenpipeline.com/?utm_source=reel&utm_medium=facebook

10/09/2026

When you don't show people exactly what they clicked for, they're going to have a bad time. They'll feel negative about you. If the ad is off market deals in Bali, the page is off market deals in Bali. Not your portfolio in Kentucky or Miami. People don't care about that. They clicked for the off market deals in Bali, so that's what they want to see.

I break this down for owners every Monday, Wednesday and Friday in my newsletter:
https://www.leadgenpipeline.com/?utm_source=reel&utm_medium=facebook

10/09/2026

I'll tell you what actually works. Your phone in selfie mode. That's it. I use this thing in selfie mode and it works. People are sick and tired of fake, polished ads with crazy effects. Nobody wants to watch a sci fi movie when they're being sold to. They want raw footage of you. Say four things. Who you are and your company. A problem you see in your market. Your offer. A call to action. That's the standard structure of any good ad.

I break this down for owners every Monday, Wednesday and Friday in my newsletter:
https://www.leadgenpipeline.com/?utm_source=reel&utm_medium=facebook

10/08/2026

The biggest drop is your leak. Fix that box first. Put your numbers in a Google sheet and get AI to fill it out for you. Even the free plan will do it. Now you see your numbers and you know which box you fall into. You fix that one thing. We don't touch anything else until that leak is fixed. Then you let it run, check for leaks again, and fix the next one. That's how you operate.

I break this down for owners every Monday, Wednesday and Friday in my newsletter:
https://www.leadgenpipeline.com/?utm_source=reel&utm_medium=facebook

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1200 Brickell Avenue, Suite 1950
Miami, FL
33131

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