Expert April Masini

Expert April Masini Founder AIFI-American Initiative for Film Industry, Political Advocate, Television & Film Producer www.AIFI.org

American Initiative for Film Industry (“AIFI”) is an educational lobbying institute and “multi medium” marketing/ production company committed to resurrecting Florida’s film industry through the relocation of studio film productions and network scripted series from other states to Florida.

AIFI was founded by April Masini who is credited with: relocating multiple television and film productions to Hawaii; propelling Hawaii’s film tourism; co-drafting two vital pieces of Hawaii’s film industry legislation; and lobbying and securing their passage. Beyond initiating and overseeing the relocation of Baywatch from California to Hawaii (and changing the series name to Baywatch Hawaii [1]), April, through her work with the Universal Studios film Blue Crush, “pioneered the first-of-its-kind cross-promotion between a Hollywood studio and the location in which its film (Blue Crush) was shot [2]”. Hawaii’s then-Governor, Ben Cayetano, credited April with “almost single-handedly reviving the state’s television and film industry [3]” and proclaimed June 4th as “Masini Day”.

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American Initiative for Film Industry (“AIFI”) is an educational lobbying institute and “multi medium” marketing/ production company committed to resurrecting Florida’s film industry through the relocation of studio film productions and network scripted series from other states to Florida.