05/04/2026
You know those moments in selling that donāt feel right? The ones you keep postponing to avoid tension.āØ
From my experience, Iāve learned that over time, those uncomfortable spots tend to point somewhere.
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When something feels uncomfortable, thereās often an unaddressed part of the conversation: a decision that hasnāt been made explicit or a question that hasnāt been asked.
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So instead of waiting for that feeling to pass, I try to move toward it.
Iāll usually stop myself mid-conversation and say something like:
āLet me ask you something, I might be overthinkingā¦ā
And just go there.
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Itās not always perfect, but it brings the real conversation to the surface.
And more often than not, thatās what actually moves the deal forward.
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In our sales bootcamp, we teach sales teams to follow discomfort rather than avoid it. If you want your team to follow that lead, comment, or DM BOOTCAMP, and Iāll send the details of our next session.