09/03/2026
It’s a bold opinion, I know.
After 30+ years negotiating from both sides of the table, I’ve learned that the strongest negotiators look beyond price.
A buyer might ask for a lower price, but what they’re really looking for could be flexibility, speed, better terms, added scope, or something they can take back to their team as a “win.”
That’s where real leverage lives.
If your only option is to lower the price, you’ve given away your leverage before the conversation even starts.
Before your next negotiation, try this:
Pretend price is completely off the table.
What else could you offer that would genuinely matter to the buyer?
You might be surprised by how much there is to work with.
There are 8 sources of leverage and none of them are about money.
Download my free leverage audit app to see how prepared you are for your next negotiation.
DM me for a link.