04/16/2026
EnjoyWinter has been importing Bliz sunglasses since Andy first discovered them on the heads of so many World Cup stars while working race service at the 2010 Olympics in Vancouver. Since then, Bliz has been the #1 Nordic eyewear brand in America.
A few years ago, the family that created Bliz sold the brand to the EssilorLuxottica conglomerate. Since that time, Bliz’s focus on Nordic performance eyewear has declined — as has our ability to deliver the specialized products you need.
That’s why EnjoyWinter is saying goodbye to Bliz.
In May, we’ll be launching a brand-new Nordic-focused eyewear line in America, created by the original family that founded Bliz.
Until then, take advantage of our Bliz Going, Going, Gone Sale!
Shop at EnjoyWinter.com and use promo code BLIZGGG for 50% off.