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Rethinking Evangelism Helping Churches Share THE Message in a Modern World

Email isn't dead. But sending to everyone on your list without a plan won't get you far. 📧Before your church sends anoth...
10/07/2026

Email isn't dead. But sending to everyone on your list without a plan won't get you far. 📧

Before your church sends another email, here are 3 steps to build a strategy that works:

1️⃣ Compile your data. Guest cards, event registrations, website inquiries, and scattered spreadsheets all need to live in one place. Then keep the list clean, since email lists decay about 22.5% every year.

2️⃣ Segment your list. A member and a first-time guest shouldn't get the same message. Someone who signed up for a Bible study will engage differently than someone who attended a health seminar. Relevant emails get opened.

3️⃣ Start simple. Build around something that already happens consistently at your church, like service invitations, prayer meetings, or Bible studies.

Get these three right and you'll be sending emails people actually want to read.

👉 If your church needs help with email strategy, please reach out to www.rethinkingevangelism.co

Is email dead? Not even close. Here's what the data says:✅ 4 billion people use email every day✅ 99% of email users chec...
10/01/2026

Is email dead? Not even close.

Here's what the data says:
✅ 4 billion people use email every day
✅ 99% of email users check their inbox daily
✅ 74% of Baby Boomers say email is the most personal way to hear from organizations

Yet most churches have no regular email strategy, and the ones that do usually write only to members. That leaves a big opportunity to reach the people who have already shown interest in your church, like those who attended an event or requested a Bible study.

Email is personal, easy to measure, and can be automated, so you build it once and let it keep working. It's also one of the most affordable outreach channels available.

Ready to build an email strategy that engages the people your church is trying to reach? Let's talk 👉 rethinkingevangelism.co

Is your church a brand? (Yes — and that's not a bad thing.A brand isn't a logo, a website, or a catchy slogan. It's simp...
09/23/2026

Is your church a brand? (Yes — and that's not a bad thing.

A brand isn't a logo, a website, or a catchy slogan. It's simpler — and bigger — than that: a brand is a person's gut feeling about your church.

That feeling gets built by two things over time: consistent action that meets a real need, and consistent recognition that the action came from you.

So here's the question worth sitting with: if you asked 100 people in your community what 5 words they'd use to describe your church... what would they say? Would you like the answer?

👉 Read the full post: https://loom.ly/qK9SBWo

"We can't afford good technology."Your church probably can — and that's the point.Over the last 15 years, the cost and a...
09/16/2026

"We can't afford good technology."

Your church probably can — and that's the point.

Over the last 15 years, the cost and accessibility of world-class technology has changed dramatically. Tools that were out of reach for most congregations are now within reach, and a surprising number of them are free. The catch? Most churches still aren't using them.

Technology isn't a budget line item competing with ministry. It's an open door for evangelism that simply didn't exist a generation ago.

Read (and watch) the full breakdown here: https://blog.rethinkingevangelism.co/why-churches-need-technology

If your church needs help taking that first step, Rethinking Evangelism® would love to help. Let's start the conversation: https://www.rethinkingevangelism.co/contact-us

The telephone took 75 years to reach 50 million users. ChatGPT reached 100 million in two months.That gap is the opportu...
09/09/2026

The telephone took 75 years to reach 50 million users. ChatGPT reached 100 million in two months.

That gap is the opportunity sitting in front of your church right now.

With a few clicks and a modest budget, a church can reach thousands of people in its community in a single week. People who are short on time. People with physical limitations. People who would never feel comfortable walking through your doors, but who will press play on a video.

Technology does not replace the message. It carries it farther.

So the real question was never whether the tools exist. They do, and they are more accessible than ever. The question is what you are willing to do to share THE MESSAGE.

Ready for a technology refresh? Start the conversation at RethinkingEvangelism.co

Read More: https://blog.rethinkingevangelism.co/how-churches-thrive-with-technology

A cancelled flight left Chris Dellen stuck in a city over the weekend. There was a church exactly one mile from his hote...
09/03/2026

A cancelled flight left Chris Dellen stuck in a city over the weekend. There was a church exactly one mile from his hotel — but an eight-lane highway wrapped around the building made walking impossible. So he called and left a voicemail, hoping a member might drive over and pick him up.

No one called back. Not that morning, not that evening, not ever.

He was already a believer, so he found another way to worship. But what if that voicemail had come from someone looking for a church for the very first time?

Most churches pour enormous energy into reaching out and never build a plan for what happens when someone actually responds. The voicemail. The website form. The livestream comment nobody answers — in front of that person's friends. The guest card that disappears into a drawer.

Every one of those is a promise. In the business world, waiting more than five minutes to respond to an interested lead cuts your odds in half. Our message matters more than any product ever will.

Three places to start: set an expectation you can actually keep, give a real person ownership, and measure whether it's happening.

Read the full post 👉 https://blog.rethinkingevangelism.co/responding-is-critical

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Rethinking Evangelism
www.RethinkingEvangelism.com

Matthew 9:35 has one small word in it that changes everything.Jesus taught and he healed.Most churches have the first ha...
08/26/2026

Matthew 9:35 has one small word in it that changes everything.

Jesus taught and he healed.

Most churches have the first half down. The message gets preached faithfully, week after week. But the AND is where people start listening, because as the old line goes, people don't care how much you know until they know how much you care.

One church figured this out with something simple. They noticed a lot of parents in their circles who were running on empty, so they opened the doors, fed the kids dinner, ran some games, and gave moms and dads a few hours to themselves. No ad budget. A note in the bulletin and a couple of announcements. Word spread friend to friend, and when the night came, the gym was full of kids.

That is the tell. When you are genuinely filling a need, you don't have to spend thousands convincing people to show up.

Finding your AND takes two things: a real need in your community, and one person in your church with the passion to meet it. That is the whole spark.

So what is your church's AND? Full post here: https://blog.rethinkingevangelism.co/what-is-your-churchs-and

If your church needs help with finding your AND, reach out to us at rethinkingevangelism.co. We would love to have a conversation.

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Rethinking Evangelism
www.RethinkingEvangelism.com

Reel. Story. Carousel. Highlight. If that sounds like a foreign language, you're not alone, and your church doesn't have...
08/19/2026

Reel. Story. Carousel. Highlight. If that sounds like a foreign language, you're not alone, and your church doesn't have to stay lost in translation.

Our guide walks through the basic elements of Instagram, built specifically for churches:

✅ How to choose a handle you'll actually keep (and why to claim it today, even if you're not posting yet)
✅ Profile picture specs that don't get awkwardly cropped
✅ Writing a bio in 150 characters: name, mission, service times, and where the link really goes
✅ Every post type explained: single images, carousels, videos, Reels, Stories, Highlights, and Going Live
✅ Real examples from churches already doing it well

You don't need to be an expert. You just need to know the vocabulary and where to start.

📖 Read the full guide → https://blog.rethinkingevangelism.co/a-churchs-guide-the-basic-elements-of-instagram

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Rethinking Evangelism
www.RethinkingEvangelism.com

A guest showed up to your church website, called your office, or filled out a card... and never heard back.How many peop...
08/12/2026

A guest showed up to your church website, called your office, or filled out a card... and never heard back.

How many people have slipped through the cracks?

One missed call can be the difference between someone finding their church home, or giving up entirely. In our latest post, we share a true story about what happens when a response never comes, plus practical ways your church can close the gap: setting expectations, assigning ownership, and building accountability into your follow-up process.

👉 Read it here: https://blog.rethinkingevangelism.co/responding-is-critical

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Rethinking Evangelism
www.RethinkingEvangelism.com

Is your church using text messaging the right way?Texting isn't meant to replace your other outreach, it's meant to boos...
08/05/2026

Is your church using text messaging the right way?

Texting isn't meant to replace your other outreach, it's meant to boost it. Pair it with email and you could see open rates climb by 20 to 30%. And here's the kicker: 93% of people trust a text more than an email.

But texting has its limits too. It works best for quick, urgent updates to people who already know you, think snow day alerts, not long form content or new-follower growth. That's still social media's job.

The takeaway? Use texting to nurture the flock you already have, and let social media help you reach new ones. Every tool has its place.

👉 Read the full breakdown: https://blog.rethinkingevangelism.co/how-your-church-can-use-text-messaging

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Rethinking Evangelism
www.RethinkingEvangelism.com

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