Rethinking Evangelism

Rethinking Evangelism Helping Churches Share THE Message in a Modern World

Matthew 9:35 has one small word in it that changes everything.Jesus taught and he healed.Most churches have the first ha...
08/26/2026

Matthew 9:35 has one small word in it that changes everything.

Jesus taught and he healed.

Most churches have the first half down. The message gets preached faithfully, week after week. But the AND is where people start listening, because as the old line goes, people don't care how much you know until they know how much you care.

One church figured this out with something simple. They noticed a lot of parents in their circles who were running on empty, so they opened the doors, fed the kids dinner, ran some games, and gave moms and dads a few hours to themselves. No ad budget. A note in the bulletin and a couple of announcements. Word spread friend to friend, and when the night came, the gym was full of kids.

That is the tell. When you are genuinely filling a need, you don't have to spend thousands convincing people to show up.

Finding your AND takes two things: a real need in your community, and one person in your church with the passion to meet it. That is the whole spark.

So what is your church's AND? Full post here: https://blog.rethinkingevangelism.co/what-is-your-churchs-and

If your church needs help with finding your AND, reach out to us at rethinkingevangelism.co. We would love to have a conversation.

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Rethinking Evangelism
www.RethinkingEvangelism.com

Reel. Story. Carousel. Highlight. If that sounds like a foreign language, you're not alone, and your church doesn't have...
08/19/2026

Reel. Story. Carousel. Highlight. If that sounds like a foreign language, you're not alone, and your church doesn't have to stay lost in translation.

Our guide walks through the basic elements of Instagram, built specifically for churches:

✅ How to choose a handle you'll actually keep (and why to claim it today, even if you're not posting yet)
✅ Profile picture specs that don't get awkwardly cropped
✅ Writing a bio in 150 characters: name, mission, service times, and where the link really goes
✅ Every post type explained: single images, carousels, videos, Reels, Stories, Highlights, and Going Live
✅ Real examples from churches already doing it well

You don't need to be an expert. You just need to know the vocabulary and where to start.

📖 Read the full guide → https://blog.rethinkingevangelism.co/a-churchs-guide-the-basic-elements-of-instagram

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Rethinking Evangelism
www.RethinkingEvangelism.com

A guest showed up to your church website, called your office, or filled out a card... and never heard back.How many peop...
08/12/2026

A guest showed up to your church website, called your office, or filled out a card... and never heard back.

How many people have slipped through the cracks?

One missed call can be the difference between someone finding their church home, or giving up entirely. In our latest post, we share a true story about what happens when a response never comes, plus practical ways your church can close the gap: setting expectations, assigning ownership, and building accountability into your follow-up process.

👉 Read it here: https://blog.rethinkingevangelism.co/responding-is-critical

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Rethinking Evangelism
www.RethinkingEvangelism.com

Is your church using text messaging the right way?Texting isn't meant to replace your other outreach, it's meant to boos...
08/05/2026

Is your church using text messaging the right way?

Texting isn't meant to replace your other outreach, it's meant to boost it. Pair it with email and you could see open rates climb by 20 to 30%. And here's the kicker: 93% of people trust a text more than an email.

But texting has its limits too. It works best for quick, urgent updates to people who already know you, think snow day alerts, not long form content or new-follower growth. That's still social media's job.

The takeaway? Use texting to nurture the flock you already have, and let social media help you reach new ones. Every tool has its place.

👉 Read the full breakdown: https://blog.rethinkingevangelism.co/how-your-church-can-use-text-messaging

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Rethinking Evangelism
www.RethinkingEvangelism.com

Meet Robert. He attended a church event in the 1970s and wasn't heard from again until decades later, when someone final...
07/22/2026

Meet Robert. He attended a church event in the 1970s and wasn't heard from again until decades later, when someone finally reached back out. He showed up. And he asked to keep coming back.

That's the thing about outreach: most people don't go from "visitor" to "member" in a few months. It's a long road, and if your church stops reaching out after one event, you could be losing people who were closer than you think.

The good news? Staying connected doesn't have to mean visiting every single person every week. A mix of scalable outreach (email, texts, social posts, digital ads) alongside the personal touch (calls, visits, handwritten notes) keeps the door open for as long as it takes.

Curious what that looks like in practice? We break it down in this post.

👉 Read it here: https://blog.rethinkingevangelism.co/evangelism-is-a-journey

Want help building a system that keeps your church connected to everyone who's ever shown interest? Visit rethinkingevangelism.co to see how we can help.

Would you recognize your church without the sign?Think about it: same-colored T-shirts on volunteers, a van wrapped in y...
07/15/2026

Would you recognize your church without the sign?

Think about it: same-colored T-shirts on volunteers, a van wrapped in your church's colors, signage that matches what people see out in the community... it all adds up to something powerful: trust.

A unified visual identity isn't about self-promotion. It's about making sure that when your church shows up to serve, people know it's you, and that connection builds trust every single time they see it again.

👉 Read why visual identity matters more than you think: https://blog.rethinkingevangelism.co/why-should-your-church-create-a-unified-visual-identity

"We're a church, not a brand." 🤔Here's the thing: a brand isn't a logo, a website, or a tagline. It's a person's gut fee...
07/09/2026

"We're a church, not a brand." 🤔

Here's the thing: a brand isn't a logo, a website, or a tagline. It's a person's gut feeling about your church.

Think about a brand you love. It probably didn't come from clever marketing, it came from consistent action over time that made you feel something (safe, cared for, at home).

So ask yourself:
❓ Does your church have a consistent outreach that meets a real need in your community?
❓ Does your community even know you're doing it?
❓ If you asked 100 people in your community to describe your church in 5 words... what would they say?

Your church already has a brand, whether you've intentionally shaped it or not. The question is whether it's the one you want.

🔗 Read more on what really goes into building it: https://blog.rethinkingevangelism.co/is-a-church-a-brand-should-it-be

Does your church have an email strategy, or are you just sending emails and hoping for the best?Here are 3 key steps to ...
07/01/2026

Does your church have an email strategy, or are you just sending emails and hoping for the best?

Here are 3 key steps to get it right:
1️⃣ Compile your member and interest data into one place. Scattered spreadsheets and guest cards won't cut it.
2️⃣ Segment your list. Not every email applies to every person. A member and a first time guest need very different messages.
3️⃣ Start simple. Build around something consistent, like an invitation to church or Bible study, and grow from there.

A clear strategy is what turns email from noise into real engagement.

Read more: https://loom.ly/ZChIYgc

Is your church's email actually landing? After analyzing 91,632 church-based emails, here's what we found: the average c...
06/24/2026

Is your church's email actually landing? After analyzing 91,632 church-based emails, here's what we found: the average church email hits a 30.6% open rate, 7.2% click rate, and a 20.1% click-through rate. But numbers alone don't tell the whole story.

Understanding what drives those results (and how to improve them) is what separates an email that gets deleted from one that gets someone through the door. From delivery rates to why replies are worth their weight in gold, we break it all down.

Read the full breakdown: https://loom.ly/50HL-wQ

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Rethinking Evangelism
www.RethinkingEvangelism.com

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