10/07/2026
Email isn't dead. But sending to everyone on your list without a plan won't get you far. 📧
Before your church sends another email, here are 3 steps to build a strategy that works:
1️⃣ Compile your data. Guest cards, event registrations, website inquiries, and scattered spreadsheets all need to live in one place. Then keep the list clean, since email lists decay about 22.5% every year.
2️⃣ Segment your list. A member and a first-time guest shouldn't get the same message. Someone who signed up for a Bible study will engage differently than someone who attended a health seminar. Relevant emails get opened.
3️⃣ Start simple. Build around something that already happens consistently at your church, like service invitations, prayer meetings, or Bible studies.
Get these three right and you'll be sending emails people actually want to read.
👉 If your church needs help with email strategy, please reach out to www.rethinkingevangelism.co