08/27/2026
Want better referrals? Not just more... better?
Okay, be honest. If you asked five people what you do... would you get the same answer five times?
Because KJ Blattenbaur of Hearsay PR says if those five answers come back different, you've just found what she calls your recognition gap. People can't send you the right work if they can't explain what you do.
Her fix is almost aggressively practical. She sends people a PDF.
An actual document, after a networking call, laying out:
π how to explain her
π who to send her way, and
π how they can work with her
π
She says you have to train people like you'd train a puppy. Which sounds rude until you realize nobody ever taught them these things about you...so YOU have to.
We got into the rest on this week's episode... saying who you are in one sentence, and why saying it over and over is the actual MECHANISM.
Link to the episode in bio.
See you there. I'll save you a seat.