Erin Williams Creative

02/17/2026

What happens when you fall? Especially in front of everyone.

You do what Iliya did.
You get back up and keep going.

Fear of falling keeps so many entrepreneurs stuck. It keeps beautiful ideas hidden. Products unlaunched. Brands unnamed. Voices quiet.

“What will people think if it doesn’t work?”

With respect - who cares.

You get one life.
A limited number of days.

If you want to -
Launch the serum
Start the brand
Show up on social and talk to the camera
✨Do it ✨

Even if your husband, your mom, your sister, Aunt Sue don’t understand.

If one of the best skaters in the world can fall on global television and keep going, you can take one brave step toward your dream.

Falling isn’t failure.
Staying down is.

02/07/2026

If I’ve learned anything it’s that you have to do what’s right for you. It may not make sense on paper, or to other people, but if it makes sense to YOU that’s what matters the most.

Sending love to all my beauty founders out there 💚💚💚

02/04/2026

Comment COURSE for more info

AI is awesome as a tool but it’s also wrong a lot of the time and hasn’t actually navigated the nuanced lanes of running a business.

The Beauty Brand Growth Roadmap is everything I wished I had when I was starting and growing my brand. You get strategy sessions with me as I’m into a human component 😊.

Enrollment is open now through Feb 12 - I hope you can join us!

01/18/2026

I love all of these women’s faces 💚💚💚

This week, won a Golden Globe for her role in and Allure contributor would like to acknowledge her unremarkable, unadulterated—yet totally extraordinary—face: “It’s a symphony, guiding us through the movie’s plot with violent chords of rage and sorrow, graced with harmonious notes of tender affection,” she writes in her latest story for Allure. And it inspired a question: What is a face for? And another one: In recent years, have we been in the process of losing the face’s primary function? “The face is so important to our social fabric that there’s an area of the brain—called the fusiform face area—devoted exclusively to decoding it,” says Monroe. “When facial expressions are reduced or largely eradicated, communication is distorted.”
As evidenced in part by an increasing number of real, human faces appearing on our screens lately, Monroe believes that we are finally recognizing this threat to our harmony and community. Stars like Keri Russell and Claire Danes on the younger end; Olivia Coleman, Parker Posey, and Robin Wright in the mid-range; more mature luminaries Kathy Bates, Helen Mirren, Catherine O’Hara, and Jean Smart—none of them have taken the Kris Jenner route. Each of their faces is irreducibly unique. “That feels like more than a handful of resistance,” says Monroe. So, she’s calling it: 2026 will mark the dawn of a new era. At the link in our bio, read more about her reasoning. Then let us know if you agree: Is the backlash to facial conformity upon us?

Source images: HBO; The Beast in Me/ The Diplomat: Netflix; Hamnet: Focus Features

01/15/2026

Some moments that popped up 💜:
1 - event
2 - shoot with .co
3 - open house for our second retail location
4 - modeling our “Plant More Flowers” T-shirt by the cherry blossoms
5 - Amandeep making Lemongrass Bamboo Body Scrub
6 - another .co shoot where she taught us how to make flower crowns
7 - me about to shoot some videos
8 - shoot from our Middle School Makeup feature
9 - with our wonderful team members: Gwen, Sylvana, Jeanne, and Lea

01/14/2026

This is why I believe AI is a tool, but shouldn’t be the entire scope of how you build your business. I like ChatGPT enough to call it Ruby but Ruby is wrong a LOT.

Use AI AND also talk to people who have done the thing you want to do - get a mentor, a coach, learn from someone who can help you, not because they scoured the internet for data, but because they’ve built and run a business themselves.