The Middle Six

The Middle Six A lean sales, business development, and talent optimization consulting firm

06/11/2026

Real talk: some of these hit a little too close to home. 😅
If you recognized yourself (or your team) in any of these, that's not a bad thing. It just means there's room to grow. That's exactly what we're here for.

Sales Boot Camp: Closing the Deal is back this September, and we're covering all of it. Sales science, sales psychology, the art of the pitch, in-person selling, digital sales, and how to actually close. One day. Real strategies. Zero fluff.

📅 September 25, 2026
📍 Ward 4 | Milwaukee, WI
✨ Breakfast, lunch, and free on-site parking included
🐦 Save 10% with our early bird pricing when you use code YAYSales10 by July 31

Grab your spot today: https://hubs.li/Q04l5-1r0

We made the news! 📺The Middle Six® is among the first firms in the country to earn HubSpot's Construction Industry Speci...
06/10/2026

We made the news! 📺
The Middle Six® is among the first firms in the country to earn HubSpot's Construction Industry Specialist Badge, and CBS 58 invited Lisa to talk about what that means.

This badge isn't a test you pass. It's proof of work. It recognizes real expertise in the unique sales environment construction and AEC companies live in every day — complex stakeholder relationships, long sales cycles, and decisions built on trust.

If your construction or AEC firm is ready to modernize its sales process, this is exactly what we do.

Watch the full segment here: https://hubs.li/Q04kMwCZ0

Not everyone who generates revenue has "salesperson" in their title.Architects. Designers. Engineers. Consultants. If yo...
06/08/2026

Not everyone who generates revenue has "salesperson" in their title.
Architects. Designers. Engineers. Consultants. If you're expected to bring in business, you're in sales, whether you signed up for it or not.

We just wrapped a Sales Boot Camp in Indianapolis for the market leaders at RATIO Architects. These are talented people who had never been handed a sales roadmap. By the end, they were closing — and more importantly, they felt good about it.

Know someone like that? Send them our way.

AI isn't replacing salespeople. It's separating good ones from great ones.The best reps we know aren't using AI to cut c...
06/04/2026

AI isn't replacing salespeople. It's separating good ones from great ones.

The best reps we know aren't using AI to cut corners. They're using it to show up more prepared, more focused, and more human in every conversation.
Better research before discovery calls. Smarter note-taking during them. Faster, sharper follow-up after.

Sales is still 50% art. But the science side just got a serious upgrade.
Are you using AI in your sales process yet? Drop a comment and tell us how.
If you're not, we can help you get started: https://hubs.li/Q04jYnV60

💼 It's National Leave the Office Early Day. And we have thoughts.Most salespeople can't leave early because they're buri...
06/02/2026

💼 It's National Leave the Office Early Day. And we have thoughts.

Most salespeople can't leave early because they're buried. Chasing down notes from their last call. Trying to remember where that deal is in the pipeline. Rebuilding a proposal from scratch because nothing is documented.

That's not a hustle problem. That's a process problem.

When your sales process is set up right — the right tools, the right system, the right roadmap — you actually get your time back.

So today, we hope you get out early. And if you can't? Let's talk: https://hubs.li/Q04jQcth0

Struggling to remember follow-ups?Set up your HubSpot tasks and let your CRM do the work for you.Whether it’s automated ...
06/01/2026

Struggling to remember follow-ups?
Set up your HubSpot tasks and let your CRM do the work for you.

Whether it’s automated tasks or manual reminders, HubSpot keeps you on track, ensuring you stay in front of your clients when it matters most.

No more scrambling to remember that call. Let HubSpot handle the logistics, so you can focus on what matters: building relationships.

👉 Ready to streamline your sales process? Let’s talk: https://hubs.li/Q04jDN0W0

If your pipeline feels unpredictable, it’s probably not a lead problem.It’s a process problem.Here are 3 patterns we see...
05/28/2026

If your pipeline feels unpredictable, it’s probably not a lead problem.

It’s a process problem.

Here are 3 patterns we see all the time:

❌ No clearly defined sales process
❌ Inconsistent follow-up
❌ No visibility into what’s actually working

The result?
Feast or famine.

At The Middle Six, we always start in the same place:
Create the funnel → Fill the funnel → Sustain the funnel

Because consistency in sales isn’t luck—it’s built.

05/27/2026

We had an incredible time leading a Sales Boot Camp with the team at
RATIO Architects diving into sales psychology, communication, networking, storytelling, and of course… a little healthy competition during the FAB challenge (Features, Advantages, Benefits).

Because great sales training is not about memorizing scripts. It’s about helping people communicate value more clearly and confidently.

One of our favorite parts of these workshops is watching teams connect the dots in real time and realize that sales is not a dirty word… it’s problem-solving. 💥

Want to bring a custom Sales Boot Camp to your team? We do that.

Want to join us as an individual? We do that too. 👇
🔗 Sign up for an upcoming Sales Boot Camp: https://hubs.li/Q04hGrrm0

Most pipelines don’t break overnight…they just get messy.Equity Supply Group, LLC needed a more organized process. That'...
05/26/2026

Most pipelines don’t break overnight…
they just get messy.

Equity Supply Group, LLC needed a more organized process. That's where we came in.

The problem 👇
Leads tracked across whiteboards, spreadsheets, and paper = no consistency, no visibility.

The solution 👇
✔ Centralized everything in HubSpot
✔ Mapped the sales process
✔ Built tools + sequences for consistent follow-up

The result 👇
• 2–4x more meetings per month
• Clear, trackable pipeline
• Faster, more reliable follow-up

From reactive → predictable.

👉 Read the full case study: https://hubs.li/Q04hGv5J0

Now THIS is our kind of event. ❤️A room full of people talking sales strategy, relationship-building, leadership, and gr...
05/22/2026

Now THIS is our kind of event. ❤️

A room full of people talking sales strategy, relationship-building, leadership, and growth? Say less.

We had an amazing time at MMAC's For the Love of Sales event, connecting with sales professionals who are passionate about doing sales differently, with curiosity, confidence, and a people-first mindset.

Thanks to everyone who chatted with us, shared stories, and brought the energy all day long.

Address

313 N Plankinton Avenue #207
Milwaukee, WI
53203

Opening Hours

Monday 8am - 6pm
Tuesday 8am - 6pm
Wednesday 8am - 6pm
Thursday 8am - 6pm
Friday 8am - 6pm

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