The Middle Six

The Middle Six A lean sales, business development, and talent optimization consulting firm

Two weeks until Unbound! 🎉Our team is heading to HubSpot's UNBOUND conference, and we'd love to grab time with you while...
09/02/2026

Two weeks until Unbound! 🎉

Our team is heading to HubSpot's UNBOUND conference, and we'd love to grab time with you while we're there.

Fill out the form below and we'll get you on the calendar with Lisa or a member of our team at the event.

Can't wait to connect. 🤝

https://hubs.li/Q04w8g7n0

As the kids head back to school, we're taking a little trip down memory lane. 🎒Before we were closing deals, we were jus...
08/31/2026

As the kids head back to school, we're taking a little trip down memory lane. 🎒

Before we were closing deals, we were just kids with backpacks and big dreams.

Swipe through to see our team's first-day-of-school photos — and what we were convinced we'd grow up to be.

08/28/2026

POV: it's your first week and the team decides sales affirmations and stretches are a normal part of every meeting. 🧘‍♂️💼

(They are not. We just wanted to see their faces.)

A name can make or break a company.So when Kayser Automotive Group was ready to open a new dealership in Northern Wiscon...
08/26/2026

A name can make or break a company.

So when Kayser Automotive Group was ready to open a new dealership in Northern Wisconsin, they brought us in to help find the right name for it.

That meant digging into what people are actually searching for, how AI-driven search is changing the way people find businesses like Kayser, and what name would actually stick in a crowded market.

Want to see how this connects to answer engine optimization (AEO) and why it matters for your sales? Check out our latest blog: https://hubs.li/Q04tDy6B0

Looking for your next vehicle? Kayser's got you covered, with locations all across Wisconsin.

New merch alert. 👀Phase 2 of Aggressive Positivity is officially live! Hoodies, hats, tumblers, notebooks, keychains — b...
08/25/2026

New merch alert. 👀

Phase 2 of Aggressive Positivity is officially live! Hoodies, hats, tumblers, notebooks, keychains — basically everything you need to bring a little aggressive positivity to your desk, your car, and your next sales call.

And if you've been eyeing our September Sales Boot Camp, here's a nice bonus: register by August 31 and get a free hat just for signing up.

Shop the drop: https://hubs.li/Q04tVzBM0

What if you never had to type up meeting notes again?HubSpot's Mobile Notetaker just made that a reality for field sales...
08/24/2026

What if you never had to type up meeting notes again?

HubSpot's Mobile Notetaker just made that a reality for field sales reps. One tap on your phone, and the recording starts. No CRM record needed first. Just tap, talk, and let HubSpot do the rest.

Here's what it does for you:
✅ Records meetings with one tap, even offline
✅ Syncs straight from your calendar
✅ Writes an AI summary, transcript, and follow-up email for you
✅ Suggests CRM updates so you just review and approve

Less time typing notes in the parking lot. More time actually selling.

Admins: this one takes a few backend settings to turn on, and since it touches conversation recording and AI data, loop in your compliance team before rolling it out.

Read the full breakdown and watch how it works on our blog: https://hubs.li/Q04tVxkJ0

Here's a sales tip that gets overlooked way too often: how you start the conversation matters as much as what you say ne...
08/20/2026

Here's a sales tip that gets overlooked way too often: how you start the conversation matters as much as what you say next.

Jumping straight into business—even with someone you know well—turns a relationship into a transaction. And people can feel that difference.

Even proven frameworks like EOS Worldwide build this in on purpose: the first 5 minutes of every meeting are reserved for a personal check-in before the agenda starts.

A few ways to build this into your process:

→ Create a go-to non-business greeting you use with every new contact
→ Add a personal check-in to your internal team meetings
→ Build a "Social Proof Story" — the why behind what you do, before the how (we teach this in our Sales Boot Camp)

Relationships close deals. Robots don't.

Read the full blog: https://hubs.li/Q04tDxcp0

We're giving away Aggressive Positivity merch. Here's how to win.Register for our September Sales Boot Camp by August 31...
08/19/2026

We're giving away Aggressive Positivity merch. Here's how to win.

Register for our September Sales Boot Camp by August 31, and you'll automatically get a hat from the collection. No entry needed — just sign up.

Want a shot at the full package? Tag your work bestie in the comments and share this post. One lucky winner gets the whole set: hat, sweatshirt, mug, and sticker. Giveaway details in the first comment.

But honestly, the real prize is what happens inside the room.

Sales Boot Camp is where mindset meets process. It's hands-on, high-energy, and built to change the way your team sells.

September 25, 2026 | Ward4 - Milwaukee Coworking | Milwaukee, WI

Register here: https://hubs.li/Q04tBGPB0

"She brought energy to our group and maximized engagement from our team, even getting everyone a bit vulnerable, which w...
08/17/2026

"She brought energy to our group and maximized engagement from our team, even getting everyone a bit vulnerable, which was great!"

That's what a company had to say after Lisa Proeber led a Sales Boot Camp for their team. Their new seller-doers walked away with real, practical skills — and the kind of "aha" moments that actually stick.

We offer both company-wide boot camps and individual sessions.

Interested in attending one yourself? Learn about our September 25 session in Milwaukee: https://hubs.li/Q04tcD4M0

Kinda chic to let your CRM do the heavy lifting.This month's HubSpot Hot Tip: ditch the "what time works for you?" email...
08/14/2026

Kinda chic to let your CRM do the heavy lifting.

This month's HubSpot Hot Tip: ditch the "what time works for you?" email chain and use the meeting scheduler instead. Send the link, they pick a time, done. No back-and-forth, no double-booking, no chic points lost.

Small tool, big time savings. Swipe through for a few more things we think are kinda chic around the office lately, and drop yours below. 👇

Address

313 N Plankinton Avenue #207
Milwaukee, WI
53203

Opening Hours

Monday 8am - 6pm
Tuesday 8am - 6pm
Wednesday 8am - 6pm
Thursday 8am - 6pm
Friday 8am - 6pm

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