The Middle Six

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The Middle Six A lean sales, business development, and talent optimization consulting firm

10/09/2026

Smiling’s our favorite. 😄

That’s the idea behind Aggressive Positivity. Bad month? Smile anyway. Slow pipeline? Smile anyway. It’s not about ignoring the hard stuff. It’s about choosing how you respond to it.

Shop the collection: https://themiddlesix.com/aggressive-positivity-shop/

Our Sales Consultant, Sarah, joined Casper's Truck Equipment at a recent trade show as part of her sales coaching duties...
10/05/2026

Our Sales Consultant, Sarah, joined Casper's Truck Equipment at a recent trade show as part of her sales coaching duties — the kind of coaching that actually changes behavior, not just fills a binder.

Curious what that looks like for your team? Let's chat. https://hubs.li/Q04z4yf00

The Middle Six founder Lisa and Kim Hastings (President of CJ & Associates, Inc.) are back behind the bar together, like...
10/02/2026

The Middle Six founder Lisa and Kim Hastings (President of CJ & Associates, Inc.) are back behind the bar together, like they are every month, for this month's Wage Gap Happy Hour at Your Office. Men pay 30% more (voluntary), 100% of tips support a local nonprofit. This month they're raising funds (and a few glasses) to Light the Hoan's Code the Hoan program.

Mon, 10/5 | 4-8 PM | Your Office

09/30/2026

Casual amount of Aggressive Positivity merch. Definitely not a walking billboard. 😏

Shop the Aggressive Positivity collection for yourself: https://hubs.li/Q04wb4kL0

Ask five reps how they run a discovery call, and you'll get five different answers. That's a problem.HubSpot's Sales Pla...
09/28/2026

Ask five reps how they run a discovery call, and you'll get five different answers. That's a problem.

HubSpot's Sales Playbooks tool fixes it. Build in a set list of questions, answer fields that auto-update your CRM, and quick access to links or resources reps need mid-call — all right inside the record.

Turn on "Log playbook submissions," and every answer saves to the record's timeline. Set rules so the right playbook (Qualification vs. Renewal, for example) pops up automatically based on deal stage.

The result: every rep runs the same process, and you finally get real data on what's actually moving deals forward.

Learn more: https://hubs.li/Q04xgLRr0

Fast growth needs a real process behind it. 🎰LuckLake places cashless gaming machines — pull tabs, slots, bar dice — in ...
09/24/2026

Fast growth needs a real process behind it. 🎰

LuckLake places cashless gaming machines — pull tabs, slots, bar dice — in bars across Wisconsin, offering owners a better revenue split than the traditional route-operator model.

They had the drive and financial backing to move fast, but not yet the sales process or CRM to scale. We stepped in to help build their sales playbook, map their pipeline, and provide the fractional sales management to get them there.

Want to see what all the buzz is about? Next time you're at Lisa's bar, Your Office in downtown Milwaukee, pull up a stool and try your luck. Or play now: https://hubs.li/Q04y4X-H0

Back to school... for sales. 🎒You're good at your job. You're hitting your numbers. So why keep learning?Because sales i...
09/23/2026

Back to school... for sales. 🎒

You're good at your job. You're hitting your numbers. So why keep learning?

Because sales is a competition. Against other reps chasing your clients. Against yourself to keep improving. Against your own peers for the top spot on your team.

Here's how the best sellers stay there:

1️⃣ Learn new tactics. How you get to "yes" keeps evolving. Read sales blogs, follow experts, take a course when you can. Small habits compound over a career.

2️⃣ Watch people who do it better than you. Outsold by a coworker? Ask how they do it. Sit in on a call. Lost a deal to a competitor? Figure out what they did differently — then win next time.

3️⃣ Hone your process. Find what works, then do it every time. That's the whole idea behind a Sales Playbook — writing down what success actually looks like so it's repeatable.

Sales is half art, half science. Keep sharpening both.

Want more? We saved you a seat at our next boot camp on Friday. Sign up here: https://hubs.li/Q04y4WxJ0

09/22/2026

Our camera roll really said “let me explain myself.” 👀

Can’t wait to share everything we learned at HubSpot’s UNBOUND Event 2026 with our clients!

Another full day at HubSpot's UNBOUND in the books. ✅We soaked up more sessions, made new connections, and kept it all r...
09/16/2026

Another full day at HubSpot's UNBOUND in the books. ✅

We soaked up more sessions, made new connections, and kept it all running on Aggressive Positivity (and a little Boston charm).

Already looking forward to bringing everything we learned back to our clients. 👀

Partner Day of HubSpot's UNBOUND 2026 is officially underway. 🎉Our team is soaking up sessions, meeting fellow HubSpot u...
09/15/2026

Partner Day of HubSpot's UNBOUND 2026 is officially underway. 🎉

Our team is soaking up sessions, meeting fellow HubSpot users, and picking up ideas we can't wait to bring back to our clients.

Follow along as we soak up everything Unbound has to offer!

Address

313 N Plankinton Avenue #207
Milwaukee, WI
53203

Opening Hours

Monday 8am - 6pm
Tuesday 8am - 6pm
Wednesday 8am - 6pm
Thursday 8am - 6pm
Friday 8am - 6pm

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