09/17/2026
Quick fix for this week: open your CRM and check how many contacts don't have a lead source listed.
If it's a lot, you're not alone, and you're also missing the answer to one of the biggest questions in your business: which of your marketing efforts are actually working. Add one custom field, make it required going forward, and you'll have real data within a month instead of guesses.
Save this one for whenever you finally sit down to clean up your systems.