Brooks Stevens, Inc.

07/06/2026

We give tomorrow a shape. Honoring the legacy, designing the next one.

06/19/2026

Hi we're Brooks Stevens design, THIS IS US!

06/09/2026

Ever wonder what it's like to drive a 1967 Excalibur Bugatti? Follow along as we pick up the car and go for a drive. We also do a walk around on the studio and give a little history on this truly unique and rare car.

06/02/2026

S&S came to Brooks Stevens with a challenge, design the next generation to look at home on the Milwaukee-Eight while staying true to the heritage that made the S&S brand legendary.

This meant more than updating the styling. It meant understanding the riders. We dug deep into what loyal S&S customers valued, what future customers expected, and where the market was headed.

Great design isn't about choosing heritage or innovation. It's about bringing them together.

05/29/2026

The B7 racecar design and engineered by Brooks Stevens

05/15/2026

What began as a forgotten request, became a fully realized concept, designed and engineered by team as a tribute to Brooks Stevens' relentless belief that great ideas should push boundaries.

04/08/2026

We treat design as a business tool, looking beyond expected solutions to uncover new ways products can function, perform, and connect with users. By identifying overlooked gaps and aligning strategy with real user needs, we create solutions that don’t just compete, they redefine the space.

Because real innovation doesn’t follow the category...it reshapes it.

04/04/2026

April Fools' Day is now the clearest benchmark we have for how fast AI is actually moving. This year, people who know us well sent congratulations on a race car that doesn't exist yet. They weren't wrong to.

April Fools' Day has become an unintentional industry benchmark. This year, the feed was full of AI-generated announcements, fake milestones, and parody products that were genuinely hard to dismiss.

04/01/2026

In co-development with Cheetos, we’re proud to unveil a breakthrough in tire technology. Performance so good you can taste it.

At a glance, they look like standard race slicks. But bring them up to temperature… and things get interesting.

Our proprietary compound activates under extreme heat, releasing that unmistakable signature dust—creating a burnout experience that’s as bold as it is visible. Non-toxic, technically edible, and impossible to ignore.

Because sometimes innovation should leave a mark.
And maybe a little flavor, too.

Cheetos

03/27/2026

In 1957, Ullrich Automotive wrote to Brooks "Kip" Stevens with a bold ask, design a race car to take to Europe and compete.

That car never made it to the starting grid. So we decided to answer the letter anyway. Decades later, we’ve taken that original vision and brought it to life, in our own way. We designed and engineered modern day Brooks Stevens race car, using the tools and insight of today. Not a replica, but a continuation. A “what if” turned into “what is.”

We’ll be sharing the development along the way, sketches, engineering, and everything in between. Some ideas are just too good to stay in the archives.