Carl-Designs

11/20/2022

I recently joined the Nonprofit Lift network where consultants and nonprofits can connect. I enjoy working with nonprofits helping to improve our community. It is extremely fulfilling to work with an organization that is making a meaningful impact locally.

Here are a few recent website projects:

UEDA is a nonprofit that facilitates so many projects and programs that benefit our community through empowerment. - https://www.uedawi.org

The Rental Housing Resource Center website is a valuable resource for both tenants and landlords. Over the last few years we've all experienced challenges, some more than others. This website helps tenants and landlords find resources to keep tenants their homes. - https://www.renthelpmke.org

Mediate Wisconsin is one of the partners of the Rental Housing Resource Center and main mission is to keep tenants and landlords our of the courtroom. Their legal team acts as unbiased mediators whose main goal is to alleviate tenant evictions when possible. - https://www.mediatewisconsin.org

Learn about Carl Cummings, nonprofit consultant in Milwaukee, Wisconsin. Connect with Carl Cummings and more on Nonprofit Lift.

05/28/2022

It's official! I've published my first graphic design focused sketchbook on Amazon. This sketchbook provides a structured process for developing logo, icons, and graphics. The process is the most valuable part of this sketchbook. It's just been approved so it will take about a week before the preview of the internal pages will be available. It's available in both a soft and hardcover. Please pass it on if you know any graphic designers.

Are you a student or professional graphic designer who is looking for a simple and effective process to help you understand your client's vision and brand? Look no further than the Logo Ideation Sketchbook! This sketchbook is specifically designed to help you collect ideas and inspiration, quickl...

05/27/2021

I'd trade a business plan for a business strategy anytime.

...

03/19/2021

I want to share the exciting news that the Milwaukee Rental Housing Resource Center (MKE RHRC) website is officially live! My team and I collaborated with a big team on this project for months, and I'm excited to share the site.

The vision of MKE RHRC is to bring together the resources and organizations that successfully guide residents through a variety of rental housing related issues. From understanding your rental housing rights, to finding legal and mediation services, better understanding how to access rental assistance, and accessing training and education, MKE RHRC brings the expertise of several area housing experts under one roof.

A functional, easy-to-use website is one of the most important tools we can give visitors who are looking for rental housing guidance. We are proud to launch this website and help to make it easier for Milwaukee area landlords and tenants to find the resources or contacts to help solve some of the crucial rental housing challenges many our facing in our community.

Milwaukee Rental Housing Resource Center (MKE RHRC) is a collaborative network of local housing and related assistance programs. Our vision is to bring together the resources and organizations that successfully guide residents through a variety of rental housing related issues. From understanding yo...

12/31/2018

Have a Happy and Safe New Year! May 2019 bring you success and prosperity.

#2019

11/07/2018

I don't know about "insanely" (I hate click bait) but I love several of these package designs, especially No.34.

What's your favorite?

The key to the success of any quality product, is creative packaging. Inside, we look at 50 unique packaging ideas and why they entice the buyer to take a second look.

10/30/2018

How is your business going to make the world, or your community, a better place? What purpose does your business serve that would leave a void if it no longer existed? A powerful brand purpose sets out how a company intends to change the world, or its place in it, for the better. Its role is to unite customers and culture alike in the pursuit of that intention.

Your brand therapist,
Carl Cummings

10/23/2018

When business owners say they don't have or need a brand, my immediate question is "Do you have a reputation?" Your reputation is built through the experiences of your customers, employees, investors, and vendors. Although your brand is much more than your reputation alone, I believe a positive reputation is the glue that binds your brand together.

Your brand therapist,
Carl Cummings

10/16/2018

Brands are built on relationships. Just as we do in our personal lives your business is dependent on quality relationships. Unfortunately, many businesses develop unhealthy relationships with their customers. Just for a second think of your business as a person. What kind of relationships would they form? What does an ideal customer relationship look like?

Your brand therapist,
Carl Cummings

10/09/2018

Many will tell you that data is what will grow and maintain brand loyalty and I don't entirely disagree. It is just one tool in the arsenal capable of growing and maintaining brand loyalty. Human connection is still, in my opinion, the most important ingredient in capturing and maintaining brand loyalty. All the data and algorithms in the world cannot replace a connection based in emotion. At least not yet.

Your brand therapist,
Carl Cummings

10/08/2018

2018 has come and is nearly gone. Are you ready for 2019? This Forbes article gives you some great suggestions on where to start. The only addition I would suggest is using the business model canvas for your strategic planning. It is a great tool for planning the coming year. If you don't know where to start just check out Youtube, there are several great examples on how to use the canvas. Your business will be better for it.

http://ow.ly/RwNa30m8oLu

Year-end processes are in full throttle. Here's what you should be focusing on.