The Water Council

05/18/2026

Tomorrow Water is a wastewater technology provider looking to grow in the U.S. Milwaukee Metropolitan Sewerage District - MMSD is a leader in wastewater treatment looking to modernize its aging infrastructure.

The Water Council was able to put these two members together and boom – a successful partnership was born. 🎆

Through our Pilot Program, Tomorrow Water was able to launch one of its first pilots in the U.S. at MMSD's South Shore Facility. The pilot was so successful that MMSD now plans to launch a full-scale demonstration test comparing Proteus with another technology it is considering.

MMSD estimates that adopting one of these technologies at a single plant could save millions of dollars over 20 years while increasing energy recovery, reducing chemical use, and cutting overflows and basement backups.

Meanwhile, Tomorrow Water has leveraged its Milwaukee pilot to gain exposure across the U.S. and Canada, completing a pilot in northern California and currently running pilots in Los Angeles and Quebec.

“Our connection to The Water Council was a pivotal moment,” said Mohamed Abdelbadie, chief commercial officer at Tomorrow Water. “The Water Council’s collaborative spirit and deep understanding of the sector have been instrumental in our success.”

Learn more in our May member spotlight:

Tomorrow Water is a wastewater technology provider looking to grow in the U.S. The Water Council helped it grow with a major Milwaukee pilot.

04/14/2026

Milwaukee's legacy is built on water. We owe our existence to our position on the Great Lakes, home to the world's largest source of accessible freshwater, and our future is intricately bound in protecting this precious resource.

🌊 In that spirit, The Water Council is proud this to announce ReFRESH: Resilience in Freshwater, a fresh new take on our annual summit.

ReFRESH is not a typical water conference. It is a curated innovation forum for leaders who are ready to refresh how progress happens in water. We are bringing together decision-makers across the public, private and academic sectors to explore honest conversations, radical collaboration and a commitment to action.

💧 The venue: Discovery World, just steps from the shores of Lake Michigan.

💧 The moderator: Travis Loop, founder of Waterloop and a creative water storyteller.

💧 Learn more: https://thewatercouncil.com/refresh-summit/

Join us October 13-14, 2026. Registration opens soon.

03/20/2026

In honor of World Water Day on March 22, we are celebrating all The Water Council does to support water technology, protect freshwater resources and advance water stewardship.

What does World Water Day mean to you?

03/18/2026

The Water Council has a new look!

We are proud to share with you our brand-new website. This site offers a refreshed look, better navigation and an improved Global Directory to show off our members. It also better explains how we fulfill our mission to solve global water challenges through freshwater innovation and stewardship.

That's not all we are refreshing this year! Stay tuned in the coming weeks for more announcements.

https://thewatercouncil.com/

01/22/2026

What if you could use renewable energy to bring clean water to areas that desperately need it?

That's the concept behind Geotek Water Solutions, the winner of our fall 2025 Tech Challenge. Its flagship technology uses naturally occurring low-temperature geothermal heat to power the purification process, enabling clean water production with significantly lower energy demand than conventional systems.

Founder Ichor Joshua was motivated after he nearly lost his life to contaminated water in his home community in Nigeria. Now, the company is focused on scaling through modular deployments, starting with pilot systems and expanding through clustered installations for industrial, agricultural and community-scale use across energy-constrained regions.

"Winning the Tech Challenge is a major validation of both our technical direction and our long-term vision. It strengthens our credibility with partners, utilities, and investors and accelerates our ability to move from pilot testing to broader deployment," he said.

"Just as importantly, it connects us directly with a network of industry leaders and practitioners whose insight will help refine our system design, monitoring capabilities and deployment models."

Learn more: https://thewatercouncil.com/media/blog/tech-challenge-spotlight-geotek-water-solutions/

01/06/2026

From Nigeria to Wisconsin, our latest Tech Challenge winners are solving some of the most challenging issues in water! 🎉 🌍

Geotek Water Solutions of Jos, Nigeria, is the first African company to win the Tech Challenge with its use of geothermal energy to offer reliable, low-cost water treatment to off-grid and rural customers, providing resilient water infrastructure to emerging markets and helping expand access to safe and clean water.

Service ID of Fitchburg, Wisconsin, is our runner-up. Its technology allows water utilities to identify lead pipes from homeowner-submitted photos using AI. This eliminates the need for field inspections when completing lead service line inventories, helping communities meet lead and copper rule requirements and protect public health.

The Water Council issued a broad solicitation this session for water quality solutions, and our network delivered! We are inspired by the potential of these technologies to help deliver clean, reliable freshwater to people around the world. Our thanks to program sponsors A. O. Smith Corporation, Badger Meter, Watts Water Technologies and Xylem.

Learn more: https://thewatercouncil.com/media/newsroom/releases/tech-challenge-winners-offer-improved-water-access-lead-pipe-identification/

10/21/2025

We are excited to announce our newest member, HydroFLOW USA! HydroFLOW USA is the U.S. distributor of HydroFLOW water conditioners that are powered by the patented Hydropath technology. Welcome to the hub !

10/09/2025

We're excited to welcome new members BGEO of Spain and FaB Wisconsin!

BGEO is a knowledge-driven company and the core developer of Giswater, a leading open-source software for water management. FaB (Food and Beverage) Wisconsin is the state’s food and beverage network.

We're happy to add new members from around the world and our own backyard!

10/06/2025

Our BREW 2.0 Post-Accelerator is now open for global applications!

BREW 2.0 is a unique program focused on helping late-stage startups grow their connections and scale their businesses. We've helped companies from the U.S. and all over the world address the hurdles that come with entering the U.S. water technology market.

Want to learn more? Visit thewatercouncil.com/BREW or join us for an introductory webinar Oct. 8: https://lnkd.in/gd5eam58

10/06/2025

These are unquestionably uncertain times, especially for nonprofits. For its Women in Business issue, BizTimes Milwaukee asked six women leaders, including our own Karen J. Frost, about the key to leading through uncertainty. Here's what Karen had to say:

“As a small nonprofit, we are no stranger to uncertainty. In these times, we must focus on our core strengths. It’s my job as a leader to draw out those strengths from my team and our programs and keep connected with our members to ensure we are providing value.”

https://lnkd.in/gZGf9wDH