The Water Council

The Water Council Solving global water challenges by driving freshwater innovation & advancing water stewardship

Headquartered in Milwaukee, Wisconsin, USA, next to the world’s largest freshwater From our home in Milwaukee, Wisconsin, USA – the most mature water technology hub in the world – we collaborate with businesses, utilities, NGOs, academia, government and global partners to establish an unparalleled network of water industry movers and shakers. We connect, convene and showcase our members around the

globe, providing a full range of business development services and networking opportunities and the potential to collaborate with some of the world’s most prominent water innovators. Our work drives economic development and promotes solutions to address pressing challenges involving water quality and quantity. But water technology is just one side of the coin when it comes to preserving freshwater resources. We have also proved our expertise in water stewardship, connecting corporations of any size and industry with the resources they need to mitigate their water risk. The Water Council is committed to cultivating responsible stewardship of the world’s freshwater.

Milwaukee's legacy is built on water. We owe our existence to our position on the Great Lakes, home to the world's large...
04/14/2026

Milwaukee's legacy is built on water. We owe our existence to our position on the Great Lakes, home to the world's largest source of accessible freshwater, and our future is intricately bound in protecting this precious resource.

🌊 In that spirit, The Water Council is proud this to announce ReFRESH: Resilience in Freshwater, a fresh new take on our annual summit.

ReFRESH is not a typical water conference. It is a curated innovation forum for leaders who are ready to refresh how progress happens in water. We are bringing together decision-makers across the public, private and academic sectors to explore honest conversations, radical collaboration and a commitment to action.

💧 The venue: Discovery World, just steps from the shores of Lake Michigan.

💧 The moderator: Travis Loop, founder of Waterloop and a creative water storyteller.

💧 Learn more: https://thewatercouncil.com/refresh-summit/

Join us October 13-14, 2026. Registration opens soon.

03/20/2026

In honor of World Water Day on March 22, we are celebrating all The Water Council does to support water technology, protect freshwater resources and advance water stewardship.

What does World Water Day mean to you?

The Water Council has a new look!We are proud to share with you our brand-new website. This site offers a refreshed look...
03/18/2026

The Water Council has a new look!

We are proud to share with you our brand-new website. This site offers a refreshed look, better navigation and an improved Global Directory to show off our members. It also better explains how we fulfill our mission to solve global water challenges through freshwater innovation and stewardship.

That's not all we are refreshing this year! Stay tuned in the coming weeks for more announcements.

https://thewatercouncil.com/

What if you could use renewable energy to bring clean water to areas that desperately need it?That's the concept behind ...
01/22/2026

What if you could use renewable energy to bring clean water to areas that desperately need it?

That's the concept behind Geotek Water Solutions, the winner of our fall 2025 Tech Challenge. Its flagship technology uses naturally occurring low-temperature geothermal heat to power the purification process, enabling clean water production with significantly lower energy demand than conventional systems.

Founder Ichor Joshua was motivated after he nearly lost his life to contaminated water in his home community in Nigeria. Now, the company is focused on scaling through modular deployments, starting with pilot systems and expanding through clustered installations for industrial, agricultural and community-scale use across energy-constrained regions.

"Winning the Tech Challenge is a major validation of both our technical direction and our long-term vision. It strengthens our credibility with partners, utilities, and investors and accelerates our ability to move from pilot testing to broader deployment," he said.

"Just as importantly, it connects us directly with a network of industry leaders and practitioners whose insight will help refine our system design, monitoring capabilities and deployment models."

Learn more: https://thewatercouncil.com/media/blog/tech-challenge-spotlight-geotek-water-solutions/

From Nigeria to Wisconsin, our latest Tech Challenge winners are solving some of the most challenging issues in water! 🎉...
01/06/2026

From Nigeria to Wisconsin, our latest Tech Challenge winners are solving some of the most challenging issues in water! 🎉 🌍

Geotek Water Solutions of Jos, Nigeria, is the first African company to win the Tech Challenge with its use of geothermal energy to offer reliable, low-cost water treatment to off-grid and rural customers, providing resilient water infrastructure to emerging markets and helping expand access to safe and clean water.

Service ID of Fitchburg, Wisconsin, is our runner-up. Its technology allows water utilities to identify lead pipes from homeowner-submitted photos using AI. This eliminates the need for field inspections when completing lead service line inventories, helping communities meet lead and copper rule requirements and protect public health.

The Water Council issued a broad solicitation this session for water quality solutions, and our network delivered! We are inspired by the potential of these technologies to help deliver clean, reliable freshwater to people around the world. Our thanks to program sponsors A. O. Smith Corporation, Badger Meter, Watts Water Technologies and Xylem.

Learn more: https://thewatercouncil.com/media/newsroom/releases/tech-challenge-winners-offer-improved-water-access-lead-pipe-identification/

We are excited to announce our newest member, HydroFLOW USA! HydroFLOW USA is the U.S. distributor of HydroFLOW water co...
10/21/2025

We are excited to announce our newest member, HydroFLOW USA! HydroFLOW USA is the U.S. distributor of HydroFLOW water conditioners that are powered by the patented Hydropath technology. Welcome to the hub !

We're excited to welcome new members BGEO of Spain and FaB Wisconsin! BGEO is a knowledge-driven company and the core de...
10/09/2025

We're excited to welcome new members BGEO of Spain and FaB Wisconsin!

BGEO is a knowledge-driven company and the core developer of Giswater, a leading open-source software for water management. FaB (Food and Beverage) Wisconsin is the state’s food and beverage network.

We're happy to add new members from around the world and our own backyard!

Our BREW 2.0 Post-Accelerator is now open for global applications!BREW 2.0 is a unique program focused on helping late-s...
10/06/2025

Our BREW 2.0 Post-Accelerator is now open for global applications!

BREW 2.0 is a unique program focused on helping late-stage startups grow their connections and scale their businesses. We've helped companies from the U.S. and all over the world address the hurdles that come with entering the U.S. water technology market.

Want to learn more? Visit thewatercouncil.com/BREW or join us for an introductory webinar Oct. 8: https://lnkd.in/gd5eam58

These are unquestionably uncertain times, especially for nonprofits. For its Women in Business issue, BizTimes Milwaukee...
10/06/2025

These are unquestionably uncertain times, especially for nonprofits. For its Women in Business issue, BizTimes Milwaukee asked six women leaders, including our own Karen J. Frost, about the key to leading through uncertainty. Here's what Karen had to say:

“As a small nonprofit, we are no stranger to uncertainty. In these times, we must focus on our core strengths. It’s my job as a leader to draw out those strengths from my team and our programs and keep connected with our members to ensure we are providing value.”

https://lnkd.in/gZGf9wDH

Just in time for , we are excited to welcome new member ABB! ABB is a global technology leader in electrification and a...
09/30/2025

Just in time for , we are excited to welcome new member ABB! ABB is a global technology leader in electrification and automation, with a mission to enable a more sustainable and resource-efficient future. In its more than 140-year history, the Swiss company has grown from a pair of start-ups into a global technology leader with operations in more than 100 countries.

Welcome to the hub !

Who's excited to get out on the exhibit floor at WEFTEC tomorrow?? 🎉 At The Water Council, we're planning a busy three d...
09/28/2025

Who's excited to get out on the exhibit floor at WEFTEC tomorrow?? 🎉

At The Water Council, we're planning a busy three days meeting with members and partners. We also will be moderating three panels, starting Monday at 3:30 with a talk about breakthrough circular technologies at the Circular Water Economy Pavilion. ♻️

Will we see you there?

Address

247 West Freshwater Way (Formerly 223 W Pittsburgh Ave)
Milwaukee, WI
53204

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

(414) 988-8750

Website

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