Brilliant Metrics

10/01/2025

04/19/2024

Are you looking to align your sales and marketing teams or struggling to land the right accounts?

Join Steve Robinson, CEO of Brilliant Metrics, as he walks you through the basics of Revenue Marketing. Interested in learning more? Schedule a meeting with Steve today at www.brilliantmetrics.com

03/08/2024

Whenever you create a social post, send an email, or develop an ad for your service or product, you're crafting a core offer. But are these offers good enough to motivate your audience to act?

Learn the art of creating successful core offers with Steve Robinson, CEO of Brilliant Metrics. Join him as he outlines the four best practices for improving your offers and attracting more prospects.

02/06/2024

Content marketing is dead. It's time to look towards experience marketing.

With generative AI sweeping the industry, gone are the days of creating content that answers simple questions along the buyer’s journey. It’s time to surprise and delight your prospective customers with content they wouldn’t think to search themselves.

11/21/2023

Do you still use Attribution Modeling to report on marketing efforts?

In an era where tracking data is becoming increasingly limited due to various sources and privacy blockers, Contribution Modeling offers a more effective approach to understanding and analyzing the impact of your marketing efforts. Watch our short video to learn more about this innovative approach.

08/24/2023

Marketing & The Death of the Third-Party Cookie

You may or may not know that browsers have been tightening privacy and limiting the use of cookies in advertising and analytics. Regardless, this change is having massive impacts on the advertising ecosystem and our ability, as marketers, to track what’s working and what’s not.

Get actionable insights and solidify your strategy for crossing the chasm into a world where third-party cookies are a thing of the past.

07/19/2023

Paid Media Algorithms – The Secret to Getting More Out of Your Marketing Budget

Every paid media platform has some degree of algorithmic optimization. These algorithms choose who sees your ads and at what cost. But if you are like most marketers, understanding how, and more importantly what to do about it, seem out of reach.

If you’ve ever wanted to understand the dark forces at work, pulling levers and directing your ad dollars, this webinar is for you. If you’re wondering if you’re leaving money on the table with your paid media dollars, then this webinar is for you, too.

07/06/2023

Harness the power of the Mere Exposure Effect and unlock its potential to build trust and goodwill within your audience. Discover invaluable insights on how to utilize this phenomenon effectively with Steve Robinson and Brilliant Metrics.