10/08/2026
Market Ready: Holiday Sales Strategies for Makers
Monday, October 12, 2026 | 5:00 to 7:00 PM | Free
Milwaukee Central Library, Business Commons
REGISTER HERE: https://lnkd.in/gbN3J2Ri
The holiday season is when makers can have their biggest months of the year. This free, hands-on workshop is designed for artisans, makers, and small business owners who want to make the most of it, with a special focus on holiday markets.
Hear directly from a market organizer, a maker who built a recognized brand, and the Milwaukee Central Library’s business resource team. You’ll leave with practical strategies you can put to work before the busiest weeks begin.
By the end of this workshop, you’ll be able to:
• Prepare for makers’ markets, including booth applications, fees, licenses, paperwork, and what market organizers expect from vendors
• Use email marketing and analytics to see what’s working and sharpen your holiday campaigns
• Price handmade and small-batch products for healthy profit margins
• Apply basic accounting and budgeting practices to run more efficiently
• Engage your local community and grow your customer base through Giving Tuesday and other seasonal opportunities
• Build a clear value proposition, and know how, when, and why to adjust pricing as market conditions change
• Identify the right customer segments and approach wholesale and retail partners
Speakers
Ryan Laessig is the founder and owner of the Milwaukee Makers Market, the largest and longest-running monthly market in Milwaukee. The Market’s mission is to create a fun and safe one-stop shopping experience that connects artisans with current and future fans and celebrates Milwaukee’s incredible makers community.
Jamie Andrzejewski is the founder of Nourish Natural Products, a handcrafted wellness brand known for its personal care products and heart-centered mission. Named one of Milwaukee’s Top Women in Wellness and recognized by BizTimes as a changemaker shaping the region’s future, Jamie brings soulful storytelling, entrepreneurial spirit, and a deep commitment to women’s wellness to everything she does.
Kristina Gómez is the Library Services Manager at the Milwaukee Central Library, where she oversees the Business Library Commons along with other departments. She is passionate about creating connections, centering joy and creativity, and people-centered service.
Location
Milwaukee Central Library, Business Commons
814 W. Wisconsin Ave., Milwaukee, WI 53233
Parking and Transportation
Metered parking is available around the library. The library is also on the Connect 1 bus line.
Milwaukee Public Library