09/02/2026
The gap between high-performing sales teams and everyone else isn’t just about talent, experience, or access to better technology.
Increasingly, it comes down to how quickly teams are willing to adapt.
The way buyers research, evaluate options, involve others in decisions, and interact with salespeople continues to change. Yet many sales organizations are still relying on practices that were built for a different buying environment.
The latest issue of The Sandler Advisor takes a closer look at that disconnect.
David Mattson examines three outdated habits that may be holding sales teams back, along with what elite sales organizations are doing differently. The issue also explores how leaders can coach better judgment across their teams, where AI fits into sales practice and reinforcement, which AI agents deserve attention, and how organizations can connect performance development to measurable ROI.
Not everything about selling needs to change. But knowing what still works, what needs to evolve, and what may be time to leave behind is becoming an important competitive advantage.
Get the Sandler Advisor here: https://info.sandler.com/marketing-sitelet-q3-2026-sandler-advisor?nbcrefid=f44668070