Br8kthru Consulting

Br8kthru Consulting Br8kthru is a marketing + technology firm. Yes. But what we really are is a team of inquisitive strategists.

Every search has a reason behind it. Miss the reason, miss the ranking, miss the conversion.Commercial intent is the buy...
08/25/2026

Every search has a reason behind it. Miss the reason, miss the ranking, miss the conversion.

Commercial intent is the buyer comparing who solves their problem. The engineer typing "best automotive-grade connectors for high-vibration environments" comparing your brand against a competitor's. High consideration, zero loyalty yet.

Sell too hard and you read as desperate. Stay vague and you read as interchangeable. The brands that make the shortlist show the work: real specs, honest tradeoffs, side-by-side clarity.

Fall event season is almost here. Most event ROI is won before and after the event, not at the booth.Before: outreach to...
08/21/2026

Fall event season is almost here. Most event ROI is won before and after the event, not at the booth.

Before: outreach to the accounts you know will be there.
During: capture leads without the business-card pile.
After: remarket while you're still fresh.

The event is one day. The system runs for weeks.

Technical buyers can spot thin content in seconds. And search agrees with them.Real bylines, original data, and genuine ...
08/13/2026

Technical buyers can spot thin content in seconds. And search agrees with them.

Real bylines, original data, and genuine expertise aren't nice-to-haves. They're ranking factors.

You don't need more content. You need content that proves you know your stuff.

Thank you to everyone who joined us for our 4th Annual Summer Soiree, full of live music, libations, and good company at...
08/04/2026

Thank you to everyone who joined us for our 4th Annual Summer Soiree, full of live music, libations, and good company at our North Loop office, with a little Midsummer Night's Dream magic.

To our clients and our team: you're the reason there's a dream to keep chasing. We're grateful for every one of you.

One blog post. Five days of content. No new writing required.We've seen teams burn out trying to feed every channel from...
07/29/2026

One blog post. Five days of content. No new writing required.

We've seen teams burn out trying to feed every channel from scratch. The smarter move is to build once and repurpose with intent. A single post becomes a LinkedIn carousel, a short video, an email, and a few social pulls, each shaped for where it lives.

The unlock right now is AI. Converting a blog into video used to mean a production budget. Now it's a low-cost way to stand up a video offering and meet buyers where they're watching.

This is the kind of leverage we build for lean teams every day. Want us to show you how it works on your content?

Every search has a reason behind it. Miss the reason, miss the ranking, miss the conversion.Navigational intent is the b...
07/21/2026

Every search has a reason behind it. Miss the reason, miss the ranking, miss the conversion.

Navigational intent is the buyer who already knows where they're going. They're searching for a specific brand, product, or page, and they expect to land exactly there. If your site makes them work for it, a competitor's paid ad is happy to step in.

In B2B, this is the prospect typing your company name plus "pricing" or "distributor login." High intent, low patience. Own those results or lose them.

Some of your best opportunities aren't new leads. They're the accounts that already know you, went quiet a few months ba...
07/14/2026

Some of your best opportunities aren't new leads. They're the accounts that already know you, went quiet a few months back, and are ready for the right reason to re-engage.

Summer's slower pace is the perfect window to reconnect. With a little more room on the calendar, you can run the thoughtful, well-timed reactivation that's easy to put off when things are busy. We've seen trigger-based nurture bring quiet accounts back into active conversations.

A few ideas to start: segment by last touch, lead with something genuinely useful, and let behavior trigger the next step instead of a generic blast.

The pipeline you already built is worth a second look. Let's reconnect.

AI Search Is Changing How Buyers Find YouYour buyers aren't just Googling anymore. They're asking AI for the answer, and...
07/08/2026

AI Search Is Changing How Buyers Find You

Your buyers aren't just Googling anymore. They're asking AI for the answer, and the model decides which brands get cited and which get skipped.

Here's what surprises most marketing leaders: winning in AI search isn't a separate game from SEO. It's built on it. 92% of AI citations come from pages already ranking in the top 10 organic results. The brands showing up in AI answers are the ones that did the SEO work first.

We unpacked all of it at our June B2B Marketer Network session, "The Discoverability Trifecta," walking through how paid search, SEO, and AI search work as one connected system.

Want to know where you stand? Let's take a look at your strategy together.

It starts with a question.Someone typing ""what causes voltage drop across a PCB trace"" isn't looking for a vendor. The...
06/29/2026

It starts with a question.

Someone typing ""what causes voltage drop across a PCB trace"" isn't looking for a vendor. They're looking for an answer. Sell to them here and you lose them.

But this is exactly where trust begins. Answer the question clearly, accurately, with real expertise and you become the source they remember when they are ready to buy.

We've seen technical buyers quietly research for months before they ever raise a hand. The content you publish today is what earns that customer later.

Is your pipeline converting, or just sitting there?Before you build the H2 plan, consider these three questions: Do I kn...
06/25/2026

Is your pipeline converting, or just sitting there?

Before you build the H2 plan, consider these three questions:

Do I know which channels actually drove pipeline this half, not just clicks? If you can't trace revenue back to its source, you're planning on instinct.
What is it costing me to produce one qualified lead and is that number moving the right direction? Cost-per-lead is easy. Cost-per-qualified-lead is the one that tells the truth.
If I had to move 20% of my budget tomorrow, where's it underperforming and where's it starved? Most budgets aren't short on money. They're just in the wrong place.

We've seen the second half of the year won by the leaders willing to ask these now, while there's still time to act on the answers.

Want a second set of eyes on your H2 plan? Let's start a conversation.

Address

729 N Washington Avenue , Suite 5-131
Minneapolis, MN
55401

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+17634384809

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