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Monday 7:30am - 5:30pm Tuesday 7:30am - 5:30pm Wednesday 7:30am - 5:30pm Thursday 7:30am - 5:30pm Friday 7:30am - 5:30pm

Ovative Group

We're transforming the measure of marketing success. Join us.
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Ovative Group is a digital-first media and measurement firm that is transforming the measure of marketing success. Our team of marketing experts does the hard work to drive measurable performance and surpass expectations - fostering a trusting environment with each other and our clients. Our offerings include Paid and Owned Media Services, Omni-Channel Measurement, and Strategy Consulting. We comb

ine our deep industry expertise and proven processes with an innovative new marketing metric, Enterprise Marketing Return, to measure and optimize marketing efforts across all channels.

06/17/2026

Ovative is a Star Tribune Top Workplace for the 11th consecutive year! 🎉

Top Workplaces recognizes the best places to work in Minnesota based on employee feedback. We are proud to be recognized for a culture focused on team development and inclusivity across all dimensions of difference.

“11 years in a row. That doesn't happen by accident — it happens because of committed people. Our team members who live our values, mindsets, and skillsets every day. Our clients who trust us to push them toward better performance. Our partners who strengthen our expertise and capabilities. Everyone in this ecosystem is invested in making Ovative better — and that investment pays out every single day. Appreciate all of you!" said Dale Nitschke, Founder and CEO of Ovative.

Read more about our recent win: https://bit.ly/4oBBepN

06/12/2026

32 winners. 5 of them are Ovative.

Congratulations to our 2026 AdFed 32 Under 32 winners: Caroline Mendez Pedraza, Ethan Farina, Juhyun Kwon, Kyle Jensen, and Natalie Nordskog! They were chosen from a pool of more than 185 nominees, including 31 of their fellow Ovative teammates. That's a reflection of the impact they drive for our clients every day.

Share your message of congrats in the comments👇 Learn more about our team: https://bit.ly/4v8Su8w

06/11/2026

61% of Gen Z prefers discovering products in-store. 𝙎𝙤 𝙬𝙝𝙮 𝙖𝙧𝙚 𝙢𝙤𝙨𝙩 𝙢𝙚𝙙𝙞𝙖 𝙢𝙞𝙭𝙚𝙨 𝙨𝙩𝙞𝙡𝙡 𝙗𝙪𝙞𝙡𝙩 𝙡𝙞𝙠𝙚 𝙩𝙝𝙚𝙮'𝙧𝙚 𝙣𝙤𝙩?

The brands winning on store traffic aren't pouring more into the obvious channels. They're investing in the ones built to close the gap between a scroll and a store visit. Snapchat, audio, linear TV, and display retargeting aren't backup tactics. 𝙏𝙝𝙚𝙮'𝙧𝙚 𝙩𝙝𝙚 𝙘𝙤𝙣𝙣𝙚𝙘𝙩𝙞𝙫𝙚 𝙩𝙞𝙨𝙨𝙪𝙚 𝙢𝙤𝙨𝙩 𝙨𝙩𝙧𝙖𝙩𝙚𝙜𝙞𝙚𝙨 𝙖𝙧𝙚 𝙢𝙞𝙨𝙨𝙞𝙣𝙜.

Our latest article breaks down exactly how each one works and where to start: https://bit.ly/4v5e6T0

06/11/2026

Spotify changed its logo. Google redesigned its apps. Neither ran a campaign, but both broke the internet.

Bold creative decisions are the new media buy, and that's just one of the things shaping the feed this June. In this month's download from Ovative's Influencer team:

✔️ The low-lift trends taking over the feed
✔️ How Father's Day and Pride Month are shaping culture through creators
✔️ What Spotify and Google taught us about earned media strategies
✔️ Why the "link in bio" era might be coming to an end

Save it. Share it. Then check out the full report: https://bit.ly/4efpgh0

06/10/2026

36 nominees. One Ovative.

Join us in celebrating our 36 team members nominated for AdFed Minnesota's 32 Under 32 award, 𝙢𝙤𝙧𝙚 𝙩𝙝𝙖𝙣 𝙖𝙣𝙮 𝙤𝙩𝙝𝙚𝙧 𝙘𝙤𝙢𝙥𝙖𝙣𝙮! This group of nominees lives our values of being Genuine, Engaged, Inclusive, Driven, and Accountable, and we can't wait to see what they do next.

Share your message of congrats in the comments👇 Learn more about our team: https://bit.ly/4v4fQfr

06/09/2026

64% of Gen Z prefers to discover new products in-store. Let that sink in.

Physical retail isn't fading. It's evolving into something brands can't afford to ignore. Through our 𝙀𝙈𝙍 𝙋𝙤𝙬𝙚𝙧 𝙍𝙖𝙣𝙠𝙞𝙣𝙜𝙨, we rank 20 major paid media channels by how well they drive 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝙧𝙚𝙨𝙪𝙡𝙩𝙨, like in-store traffic and revenue.

Four channels rose to the top as 𝘽𝙧𝙞𝙘𝙠 𝙖𝙣𝙙 𝙈𝙤𝙧𝙩𝙖𝙧 𝙈𝙤𝙫𝙚𝙧𝙨. For brands where in-store traffic is the lifeblood of their business results, the stakes have never been higher.

Swipe to see the full reveal, then read the complete breakdown: https://bit.ly/4v2kY3J

06/09/2026

In recognition of AAPI Heritage Month, our latest welcomed Yia Vang, Executive Chef and Owner of Union Hmong Kitchen and Vinai, one of the most celebrated restaurants in the country right now.

Yia's perspective on food, leadership, and identity reminded us that the most meaningful work is always rooted in something personal. Our favorite takeaways:

◾ Food is a universal language. Every dish is a doorway to the people who made it.
◾ Know where you come from. Your lineage is your greatest source of strength.
◾ The best teams are built on shared values, not just shared skills.
◾ Tradition is not about holding on. It is about building on.

Thank you, Yia, for inspiring our team and reminding us that great culture, in a restaurant or a company, starts with people.

Learn more about our and Elevate, our best-in-class leadership and development program: https://bit.ly/4ukzy5j

06/06/2026

94% of US adults stream audio every month. And, Meta reaches 81% of US adults. 𝙏𝙝𝙚𝙨𝙚 𝙖𝙧𝙚 𝙩𝙬𝙤 𝙤𝙛 𝙩𝙝𝙚 𝙩𝙤𝙥 𝙛𝙤𝙪𝙧 𝙚𝙣𝙩𝙚𝙧𝙥𝙧𝙞𝙨𝙚 𝙧𝙚𝙫𝙚𝙣𝙪𝙚 𝙙𝙧𝙞𝙫𝙚𝙧𝙨.

Through our 𝙀𝙈𝙍 𝙋𝙤𝙬𝙚𝙧 𝙍𝙖𝙣𝙠𝙞𝙣𝙜𝙨, we rank 20 major paid media channels by actual enterprise return. Not clicks, not impressions. Return.

Four channels rose to the top as 𝙀𝙣𝙩𝙚𝙧𝙥𝙧𝙞𝙨𝙚 𝘾𝙖𝙨𝙝 𝘾𝙤𝙬𝙨, driving the most enterprise sales. These are the channels reaching consumers across generations, mindsets, and every stage of the purchase journey. The lineup might shift how your brand invests.

Swipe to see the full reveal, then read the complete breakdown: https://bit.ly/4fsLfDq

06/05/2026

Google announced two updates enabling AI search performance visibility. 𝙃𝙚𝙧𝙚'𝙨 𝙤𝙪𝙧 𝙝𝙤𝙣𝙚𝙨𝙩 𝙩𝙖𝙠𝙚.

For the first time, you can see how your brand shows up across AI Mode, AI Overviews, and Gemini. Beta AI shopping insights are coming to Merchant Center. Organic performance data is being rolled out in Search Console. The industry has been asking for this transparency, and Google is delivering.

But the data isn't deep enough yet. Merchant Center shows impressions only. Search Console adds some breakdowns, but real gaps remain across both.

Our recommendation: request Merchant Center beta access from your Google Ads rep and check Search Console now. Then, use tools like seoClarity and ArcAI to track prompt-level visibility, AI-referred traffic, and conversion to understand impact.

Swipe for the full breakdown. Our search experts can show you exactly where your brand stands in AI search today. Contact us: https://bit.ly/4dTf52K

06/05/2026

Rooftop views. Real talk. Retail media experts who get it.

That was our happy hour Tuesday night with Attain and the Chicago Chapter of Retail Media Meetup. Retail media is moving fast, and the people building it don't always get the chance to slow down and compare notes. Turns out, when you give them the space to do that, the conversation doesn't stop.

We're already looking forward to the next one. Let us know if you want to come in the comments👇

Address

729 North Washington Avenue, Suite 10000
Minneapolis, MN
55401

Opening Hours

Monday	7:30am - 5:30pm
Tuesday	7:30am - 5:30pm
Wednesday	7:30am - 5:30pm
Thursday	7:30am - 5:30pm
Friday	7:30am - 5:30pm

Website

http://www.ovative.com/

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