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Ovative Group

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Ovative Group is a digital-first media and measurement firm that is transforming the measure of marketing success. Our team of marketing experts does the hard work to drive measurable performance and surpass expectations - fostering a trusting environment with each other and our clients. Our offerings include Paid and Owned Media Services, Omni-Channel Measurement, and Strategy Consulting. We comb

ine our deep industry expertise and proven processes with an innovative new marketing metric, Enterprise Marketing Return, to measure and optimize marketing efforts across all channels.

09/01/2026

Our latest welcomed Kate Trumbull, Global Chief Marketing Officer at Domino's.

Kate walked us through how a data-backed, customer-first mindset has guided her biggest brand decisions, from Domino's first brand refresh in nearly 15 years to how her team approaches product innovation today. Our favorite takeaways included:

◾ The consumer is boss. Every major decision needs to trace back to that.
◾ Staying close to the customer means evolving with them, not chasing every trend.
◾ Research and data take the subjectivity out of high-stakes calls, like a rebrand.

Thank you, Kate, for sharing your perspective and inspiring our team.

Learn more about our and Elevate, our best-in-class leadership and development program: https://bit.ly/4x59cpk

08/26/2026

Our latest welcomed Jennie Weber, former CMO of Best Buy.

From her non-conventional path into marketing to leading through Best Buy's biggest competitive shifts, Jennie shared what she's learned about growth, customers, and building a team people actually want to be part of. Our favorite takeaways:

◾ The strongest careers are built from a range of experiences, not just climbing up a ladder.
◾ Curiosity about the customer beats any dashboard. Ask what's on their mind, not just what they clicked.
◾ The best leaders create room for debate, not agreement. Blind spots only get fixed when someone's willing to name them.

Thank you, Jennie, for sharing your story and inspiring our team.

Learn more about our and Elevate, our best-in-class leadership and development program: https://bit.ly/4qMd9xO

08/20/2026

This month, a lovable raccoon named Jimothy and the word "chic" are taking over the internet.

August's influencer marketing trends all point to the same thing: audiences want conviction, and brands that trust creators are the ones winning right now. In this month's download from Ovative's Influencer team:

✔️ The trends taking over the feed right now
✔️ The Creator Economy Live takeaways worth building into your next brief
✔️ The three fall fashion outfit codes leading search volume on Pinterest
✔️ How one Ovative client shifted its creative brief and grew engagement +188% MoM

Save it. Share it. Then check out the full report: https://bit.ly/4wI26af

08/19/2026

Ovative Group and Post Consumer Brands are Amazon Ads Partner Awards finalists in the global Programmatic Optimization category.

Most brands assume a successful audience strategy hits a ceiling. Together with Post Consumer Brands, we put that theory to the test for their pet food brand Nature's Recipe, running Amazon's AI-driven Performance+ against proven manual targeting.

Performance+ found new, high-intent shoppers outside Nature's Recipe's existing targeting, proving the theory wrong. The result: a +52% year-over-year increase in ROAS, on 27% less spend.

If you're evaluating how to get more out of your retail media investment, let's talk: https://bit.ly/4hJr5Gf

08/14/2026

AI search hit its first real slowdown. 𝙄𝙨 𝙮𝙤𝙪𝙧 𝙨𝙩𝙧𝙖𝙩𝙚𝙜𝙮 𝙗𝙪𝙞𝙡𝙩 𝙛𝙤𝙧 𝙬𝙝𝙖𝙩 𝙘𝙤𝙢𝙚𝙨 𝙣𝙚𝙭𝙩?

According to July 2026 data, growth is cooling, but the platforms underneath it are not standing still. Search habits, agentic commerce, and advertising are all shifting at once, and the brands watching closely now will be the ones ready when momentum picks back up.

In this month's trend update from Ovative's search team:

1️⃣ AI search growth is 𝙨𝙡𝙤𝙬𝙞𝙣𝙜, but Google Search hit a record high.
2️⃣ Long-tail query volume is 𝙘𝙡𝙞𝙢𝙗𝙞𝙣𝙜, and platforms are picking their lanes.
3️⃣ Agentic commerce is 𝙢𝙖𝙩𝙪𝙧𝙞𝙣𝙜, but adoption is still limited.
4️⃣ ChatGPT ads are about to 𝙡𝙚𝙫𝙚𝙡 𝙪𝙥.

Have questions about what this means for your brand? Chat with our search experts: https://bit.ly/4geu9HW

08/12/2026

Most OOH is designed to be seen. This Aerie campaign, an ADWEEK Media Plan of the Year award winner, was 𝙙𝙚𝙨𝙞𝙜𝙣𝙚𝙙 𝙩𝙤 𝙗𝙚 𝙛𝙚𝙡𝙩.

For their "The REAL Ones" bra launch, Aerie partnered with Ovative to bring its promise of authenticity and confidence into the real world in a new way. Our strategy started with a simple question: where does a woman's confidence actually get tested during her day?

The answer became a 𝙘𝙤𝙣𝙣𝙚𝙘𝙩𝙚𝙙 𝙨𝙮𝙨𝙩𝙚𝙢: subway takeovers, mirror clings, Citi Bike stations, Spotify, social, and more. Every touchpoint built around a moment, not a media channel.

The result: +66% growth in brand awareness, a two-year high, and an award-winning strategy.

See the full breakdown: https://bit.ly/4xqvMth

08/11/2026

Nine years and counting 🚀

Ovative was named to the 2026 Inc. 5000 list of Fastest-Growing Private Companies, marking nine consecutive years on the list. How do you explain that kind of sustained growth? 𝘼 𝙘𝙡𝙚𝙖𝙧 𝙛𝙤𝙘𝙪𝙨 𝙤𝙣 𝙙𝙧𝙞𝙫𝙞𝙣𝙜 𝙞𝙢𝙥𝙖𝙘𝙩 𝙛𝙤𝙧 𝙘𝙡𝙞𝙚𝙣𝙩𝙨.

"Nine years on this list is a reflection of the world-class growth we've achieved and a result of the great results we drive for our clients every day. Thank you to each of our clients for your trust and partnership," said Dale Nitschke, CEO and Founder of Ovative.

This year, our work with Aerie on their "The REAL Ones" campaign drove a two-year high in brand awareness and earned a "Best Use of Out of Home" win at ADWEEK's Media Plan of the Year awards.

𝙂𝙧𝙤𝙬𝙩𝙝 𝙡𝙞𝙠𝙚 𝙩𝙝𝙞𝙨 𝙤𝙣𝙡𝙮 𝙝𝙖𝙥𝙥𝙚𝙣𝙨 𝙬𝙝𝙚𝙣 𝙘𝙡𝙞𝙚𝙣𝙩 𝙞𝙢𝙥𝙖𝙘𝙩 𝙨𝙩𝙖𝙮𝙨 𝙩𝙝𝙚 𝙛𝙤𝙘𝙪𝙨. See what's driving our streak: https://bit.ly/4i3Utah

08/05/2026

Ovative Group and Aerie just won an ADWEEK 𝙈𝙚𝙙𝙞𝙖 𝙋𝙡𝙖𝙣 𝙤𝙛 𝙩𝙝𝙚 𝙔𝙚𝙖𝙧 𝙖𝙬𝙖𝙧𝙙 for “The REAL Ones” OOH campaign.

Recognized in the "Best Use of Out of Home" category, our strategy together started with a simple question: 𝙬𝙝𝙚𝙧𝙚 𝙙𝙤𝙚𝙨 𝙖 𝙬𝙤𝙢𝙖𝙣'𝙨 𝙘𝙤𝙣𝙛𝙞𝙙𝙚𝙣𝙘𝙚 𝙜𝙚𝙩 𝙩𝙚𝙨𝙩𝙚𝙙 𝙙𝙪𝙧𝙞𝙣𝙜 𝙝𝙚𝙧 𝙙𝙖𝙮?

Instead of buying reach against an audience, Aerie and Ovative built a system around those exact moments: subway takeovers, mirror clings, branded Citi Bike stations, all designed to 𝙨𝙪𝙧𝙧𝙤𝙪𝙣𝙙 𝙬𝙤𝙢𝙚𝙣 𝙬𝙞𝙩𝙝 𝙘𝙤𝙣𝙛𝙞𝙙𝙚𝙣𝙘𝙚 𝙧𝙞𝙜𝙝𝙩 𝙬𝙝𝙚𝙣 𝙞𝙩 𝙢𝙖𝙩𝙩𝙚𝙧𝙚𝙙.

The results speak for themselves. Aerie saw 66% growth in brand awareness, a two-year high, alongside a 55% increase in inbound demand.

Ovative and Boost Mobile were also named a 𝙛𝙞𝙣𝙖𝙡𝙞𝙨𝙩 𝙞𝙣 𝙩𝙝𝙚 "𝘽𝙚𝙨𝙩 𝙐𝙨𝙚 𝙤𝙛 𝙑𝙤𝙞𝙘𝙚" 𝙘𝙖𝙩𝙚𝙜𝙤𝙧𝙮.

Read the full story: https://bit.ly/4w5bBQx

07/31/2026

Ovative Group has been named a finalist for Adweek's Media Plan of the Year in the 𝘽𝙚𝙨𝙩 𝙐𝙨𝙚 𝙤𝙛 𝙑𝙤𝙞𝙘𝙚 category for our work with Boost Mobile.

When tax season arrived and people were evaluating their budgets, Boost Mobile wanted to offer a smarter financial path through meaningful connection rather than standard ad chatter. Together, we set out to meet people through the voices they already trust every single day.

By bringing Boost Mobile into trusted podcast conversations, social feeds, and radio, we helped turn brand messages into genuine, host-led recommendations people actually wanted to hear. The result was 𝟯𝟰 𝙢𝙞𝙡𝙡𝙞𝙤𝙣 𝙞𝙢𝙥𝙧𝙚𝙨𝙨𝙞𝙤𝙣𝙨, 𝙖 𝟱𝟮-𝙥𝙤𝙞𝙣𝙩 𝙞𝙣𝙘𝙧𝙚𝙖𝙨𝙚 𝙞𝙣 𝙪𝙣𝙖𝙞𝙙𝙚𝙙 𝙗𝙧𝙖𝙣𝙙 𝙧𝙚𝙘𝙤𝙜𝙣𝙞𝙩𝙞𝙤𝙣, 𝙖𝙣𝙙 𝙖 𝟮𝟰-𝙥𝙤𝙞𝙣𝙩 𝙗𝙤𝙤𝙨𝙩 𝙞𝙣 𝙘𝙤𝙣𝙨𝙞𝙙𝙚𝙧𝙖𝙩𝙞𝙤𝙣.

We're proud to partner with the forward-thinking team at Boost Mobile that isn't afraid to redefine how brands build real connection. Watch the video below to see the work in action.

07/21/2026

You don't need a TV ad to own a Super Bowl moment.

During the biggest sports moment of the year, American Eagle Outfitters Inc. wanted to show up authentically within Gen Z culture. When Bad Bunny was announced for halftime, Ovative saw an opening: 𝘀𝗽𝗼𝗻𝘀𝗼𝗿 𝗦𝗽𝗼𝘁𝗶𝗳𝘆'𝘀 "𝗟𝗮𝘁𝗶𝗻 𝗛𝗶𝘁 𝗠𝗶𝘅" 𝗽𝗹𝗮𝘆𝗹𝗶𝘀𝘁, contextually timed to his performance and targeted to reach his fanbase directly. No linear in-game spot required, just a fraction of the cost and a much sharper cultural fit.

The result was a 𝟱𝟬𝘅 𝗿𝗲𝘁𝘂𝗿𝗻 𝗼𝗻 𝘁𝗵𝗲 𝗺𝗲𝗱𝗶𝗮 𝘀𝗽𝗲𝗻𝗱, with the strongest iROAS American Eagle has seen from a Spotify placement to date.

Big spend isn't the same as smart spend. Our media experts know how to find the moments that matter, and 𝗺𝗮𝗸𝗲 𝗲𝘃𝗲𝗿𝘆 𝗱𝗼𝗹𝗹𝗮𝗿 𝘄𝗼𝗿𝗸 𝗵𝗮𝗿𝗱𝗲𝗿 inside them.

Learn more: https://bit.ly/4vDzvlS

Address

729 North Washington Avenue, Suite 10000
Minneapolis, MN
55401

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Monday	7:30am - 5:30pm
Tuesday	7:30am - 5:30pm
Wednesday	7:30am - 5:30pm
Thursday	7:30am - 5:30pm
Friday	7:30am - 5:30pm

Website

http://www.ovative.com/

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