Bryghtpath LLC

09/04/2026

How to Get Your Program Fully Funded

Securing budget requires framing your work around enterprise outcomes rather than program costs.

When you equip your manager with material that demonstrates protected revenue, kept customer commitments, and strong crisis leadership, you help them look good to executive leadership while securing the funding your initiative needs.

Listen to the Managing Uncertainty Podcast:
https://youtu.be/vsaxRa8cyBw

Learn more about Business Resiliency with Bryghtpath:
https://linktr.ee/bryghtpath

09/03/2026

In this episode of the Managing Uncertainty Podcast, Bryghtpath Principal & Chief Executive Bryan Strawser, along with Consultant Bray Wheeler, discuss the need to “over-respond”, in a manner of speaking, but not overreacting – when it comes to establishing your crisis management framework and your own importance as a leader within your organization.

Listen via your favorite podcast app or online at https://bryghtpath.com/managing-uncertainty-podcast-episode-87-over-respond-but-dont-overreact/?utm_campaign=meetedgar&utm_medium=social&utm_source=meetedgar.com

09/03/2026

Winning the Relationship, Losing the Argument

CMOs are more trusted by their CEOs than ever before, yet they face a major credibility gap when it comes to driving growth.

According to recent Boathouse survey data, 79 percent of CEOs feel aligned with their CMOs, but 60 percent still view marketing purely as a cost center.

Despite strong personal alignment, only 13 percent of CEOs feel confident in marketing's ability to deliver measurable ROI, leaving CMOs with high personal trust but low functional backing.

Learn more about Business Resiliency with Bryghtpath:
https://linktr.ee/bryghtpath

09/03/2026

In this episode of the Managing Uncertainty Podcast, Bryghtpath Principal & Chief Executive Bryan Strawser discusses what successful crisis management looks like inside of an organization – including some philosophy about how the team at Bryghtpath thinks about leading in a crisis.

https://bryghtpath.com/podcast/managing-uncertainty-podcast-episode-117-what-successful-crisis-management-looks-like-internally/?utm_campaign=meetedgar&utm_medium=social&utm_source=meetedgar.com

09/03/2026

Why Your Risk Reports Are Getting Ignored

Ending a briefing with a simple list of risks invites micromanagement instead of action.

When your recommendations cannot survive translation into financial terms, executives put off decisions, leaving your business vulnerable to sudden operational shocks.

Listen to the Managing Uncertainty Podcast:
https://youtu.be/vsaxRa8cyBw

Learn more about Business Resiliency with Bryghtpath:
https://linktr.ee/bryghtpath

09/02/2026

Product recalls, corporate rumor mills, threats of extortion.

Crises, they happen every single day. You cannot prevent all of these situations, but you can plan for their inevitable occurrence. Through proper crisis management your organization can stand tall even in the worst possible scenario.

The task is daunting, near to overwhelming.

For most corporations it takes a professional crisis management consultant team’s quick response to maneuver through the murk of a crisis circumstance.

Not sure if this applies to your corporation’s needs? Delve into the world of crisis management and see where it can best benefit your business.

The expert crisis management consultants at Bryghtpath explain crisis management - what is it? Why is it important to companies?

09/02/2026

It doesn't take much - a tweet that isn't on the mark, a whiff of scandal or cover-up, or even an innocent mistake.

Let us help guide you before your next critical moment strikes

Learn more about Bryghtpath's capabilities, insights, and experience at http://ed.gr/bw91u

09/02/2026

Turn Your Competitor's Crisis Into Your Best Lesson

When a competitor experiences a major disruption, relief should not be your only reaction.

The best move is to treat it as a live case study. By reaching out to professional contacts and asking what they learned from their response, you can uncover key insights to strengthen your own organization's resilience.

Learn more about Business Resiliency with Bryghtpath:
https://linktr.ee/bryghtpath

09/02/2026

In this episode of the Managing Uncertainty Podcast, Bryghtpath Principal & Chief Executive Bryan Strawser discusses the need for rapid decision making and communications during a crisis or incident.

Reflecting on a year of crisis exercises, Bryan discusses crisis management, crisis communications, crisis management frameworks, crisis plans, crisis plan annexes, prepared crisis communications messages, holding statements and more.

Listen via your favorite podcast app or online at: https://bryghtpath.com/managing-uncertainty-podcast-episode-82-speed-in-a-crisis/?utm_campaign=meetedgar&utm_medium=social&utm_source=meetedgar.com

09/02/2026

OpenAI and Anthropic signed the same letter last week. So did Microsoft, Google, AWS, CrowdStrike, Visa, and 100+ others. Their message: AI-enabled cyber attacks get far worse in the coming months, and the window to prepare is short.

It is a good letter. It is also a prevention letter. Response and recovery get one line. Nobody signed it on behalf of your crisis management team.

We ran the AI vulnerability storm scenario with a healthcare technology company in August.

What broke was not the security stack. It was decision authority, escalation tempo, and people sustainment.

Five moves to make while the window is open:

OpenAI and Anthropic say AI-enabled cyber attacks are months away. Their letter covers prevention. Here is the response plan it leaves out.