01/04/2026
“Yusra Mohamud is the founder and CEO of Twin Cities-based Yuspire, a strategy consulting firm supporting businesses past the startup phase. Her clients often seek her out precisely because she understands their lived experience.
“Finding consultants is easy,” she told me. “Finding a Black, Somali, East African woman who understands your reality — that’s hard.”
Her strength, she says, comes from a tradition where Muslim women manage finances and make decisions about children’s education.”
Grateful to Ka Vang for centering our stories in the
This piece isn’t just about Somali women entrepreneurs, it’s about recognizing that we’ve always been economic engines, not afterthoughts.
Our businesses are built on traditions of financial management, strategic decision-making, and community wealth-building that stretch back generations. When you invest in us, you’re not taking a risk, you’re tapping into centuries of proven excellence.
To every Somali woman entrepreneur reading this: You are not peripheral. You are essential. Your lived experience is your competitive advantage.
