Alure LLC

Directions Website

A unique solution to eliminate Japanese Beetles that is organic, safe, and sustainable.

09/30/2026

We are thrilled to share that Alure Inc. has been selected as a Semi-Finalist for the Best of the Midwest pitch competition during Iowa Startup Week!

We’ll be pitching to over 25 Midwest investment firms at the Buyer’s Club showcase with a shot at advancing for the final round for a $25,000 prize.

Wish us luck, updates to come early this month!

09/11/2026

This past Thursday, we hosted a happy hour event at St. Croix vineyards!

This was an opportunity for us to share our story and some of the ways we are working with the vineyard to study and combat Japanese Beetles during the summer.

In addition to the happy hour, James gave a short tour of the vineyard and our traps, Kathy showed off her charcuterie skills (picture 3), and Aditya gave a short musical stint on the saxophone. 🎷

We want to thank everyone who came out to spend time with us in the vineyard, and wanted to make it a special evening. Especially our friends :)

Special thanks to Origin House for collaborating with us among the vines this summer and featuring our story as part of their own founder stories series. It means a lot for us first-time founders!

Until next time…

09/10/2026

New chapter for Alure Inc!

This summer, our team got our first dedicated office space in Shakopee, MN. A real home base for investor calls, inventory, and building out what comes next.

We are starting to work with golf courses to help manage Japanese Beetle damage organically. Grubs tearing up fairways and greens is a bigger problem than most people realize, and we are excited to bring a cleaner solution to that world.

Shoutout to Armaan V. for the pictures and the Scott County CDA

08/27/2026

We’re throwing a happy hour at one of our vineyard sites!

All summer, the Alure team has been out at St. Croix deploying our Japanese Beetle traps row by row. Now we’re opening those same rows to you. Walk the vineyard with us, see the traps in action, and our team at work. You will also get to hear origin stories from the owners of St. Croix Vineyards and Aamodt’s Apple Farm about what it actually takes to be a trailblazer in the Minnesota w**e industry and how they have recently used AI to manage and forecast their inventory.

If you build, invest, or believe the best ideas come from real problems and real places, please join us for w**e in the vines. You might catch a hot air balloon taking off, a few people dancing their hearts out, and Aditya trying to impress you with his Saxophone.

In collaboration with Origin House and the spirit of Twin Cities Startup Week Twin Cities Startup Week (TCSW)

📅 Thursday, September 10th, 2026
📍 St. Croix Vineyards, Stillwater, MN
🎟️ Tickets here [https://luma.com/znfx1wwe]

08/14/2026

Not just 5 minutes have gone by…

Within minutes of placing our experimental device, invasive Japanese Beetles begin swarming off of nearby vines and many have already died!

We show the aftermath after a week in the next reel.

08/13/2026

Within 5 minutes…

After placing one of our research devices, Japanese Beetles started swarming it. The device acts like an electric fence, eliminating beetles and leaving less on the vines.

In the next reel, we’ll share the results after a week. And subsequent posts will be tailored towards the story of how all of this started, from a recurring summer problem to a Japanese Beetle fighting company.

08/06/2026

Tackling invasive Japanese Beetles is a war!

And in any war, strategy matters. The way traps are strategically placed matters makes a big difference in reducing beetle defoliation!

In this reel, drone footage helps paint a clearer picture of a war formation we’ve tested in the past, as the team inspects a set of our custom traps in a vineyard that will soon hit the market!

07/28/2026

Japanese Beetles swarm James in the vineyard!

Japanese Beetles are an extremely invasive pest in the United States, causing damage to over 300 species of plants and counting.

One of their favorites is the grapevines. Our team stopped by one of our sites to eliminate them using an experimental device we’ve developed which baits and kills them simply by the beetle walking on the surface.

07/25/2026

So, what are invasive Japanese Beetles?

Let’s clear things up about this invasive pest, and what our team has devised in our testing to alleviate this problem!

Note: if this seems familiar, it was our Minnesota Cup pitch from 2024! So still quite new to pitching at the time.

Interested? See alurellc.com for more

07/21/2026

Hate Japanese beetles? Our trap takes them down within minutes!

In this harrowing demo, we show how quickly and efficiently Japanese beetles get eliminated after being drawn into the device. All passive, and no more escaping beetles or emptying traps!

Want one of these for your own or just curious to learn more? Please check out alurellc.com and join the waitlist!

Address

Washington Avenue
Minneapolis, MN
55455

Website

http://alurellc.com/

Alerts

Be the first to know and let us send you an email when Alure LLC posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

HIGHLIGHT PRINTING
3839 Washington Avenue N

Want your business to be the top-listed business in Minneapolis?