Sparktrack LLC, Minneapolis, MN (2026)

03/04/2024

Chisel Architecture has been a Sparktrack LLC client for five years now! Sara Whicher and Marcy Townsend are thoughtful, skilled, and highly creative -- it is a joy to work with them and see their work brought to light in the pages of Mpls.St.Paul Magazine Home and Design. Find them in the Spring 2024 issue!

01/29/2024

A recap from Marketers' Community at Heroic Productions on Jan 16. A pleasure to capture the energy that is Laura King! Read the recap: https://sparktrack.com/blog/2024/1/19/laura-unleashed-marketers-community-transformation-talk

An excerpt:
Connecting to Purpose:
For so many, we mentality keep the boxes of personal life and career separate. We can focus on pursuing career goals, milestones, and financial outcomes with an end in mind, not being aware of or daring to connect our gifts to our career or livelihood. Laura asserts that this connection is so important – for humans and our companies. She says, “Yeah… [not connecting your gifts or purpose to your career]…it’s a problem in America.” For example, disengaged employees cost U.S. companies around $400-500B each year, and 73% of employees would consider leaving if the right place called to hire them.

She prompted the audience to think about what’s happening in life at this particular moment in January 2024. If you’re able to articulate what you want, you should dig deeper to find out why you want it. Do you believe you can get what you want? (p.s. because until that happens, you won’t). Are there limiting beliefs at play? Are there shifts you can make to challenge outdated assumptions? Laura suggests that we write our own obituary, or legacy statement, to vision a more compelling story about our journey and values that can successfully guide one in making daily decisions that align with that.

— with Jen Gilhoi

10/17/2023

Coming up on November 2023, signifying 11 years on the entrepreneurial journey. Sparktrack began with the idea of sparking conversations and tracking results, which to founder Jen Gilhoi meant not only having an idea or conversation, but following up and taking action to see where it might lead.

After the extreme up and downs of the first three years in business (figuring out alcohol-free living, questioning if it would be safer to go back to corporate America (nope, not in this case)), she landed on this purposeful idea of an event recap which marries her interest in follow up and reflection with accountability and action.

Sparktrack is still eventing and recapping today, 8 years after carving out a niche in the event communication and engagement space. Grateful for so many along the way who have read the recaps and value the idea of processing more deeply.

Shoutout to Constantina Watters of Sproute Creative (Sparktrack’s partner in Event Essentials, launched May 2023), Laura King of Marketers' Community Kelli Williams of The BrandLab Lisa Harris & Company Nicki Vincent of NV Brands (formerly ACG of Minnesota) Jennifer Zick Authentic - Fractional CMOs for Growing Businesses Julie Burton ModernWell Megan Junius Eight Moon ++

10/16/2023

September was a full month! Attended, hosted, and recapped many events. Highlighting Twin Cities Startup Week ‘23 here — Sept 15-21

Attended opening party and 9.15 closing party 9.21, supported Addwomxn (as a founding advisory board member) and via Zero Proof Collective (ZPC) served NA cocktails and NA wine at their 9.19 event: Leadership Lessons: Feeling Our Way Beyond Allyship.

On 9.21, we (as ZPC with my cofounder Cate Faulkner) joined forces with Nell Hurley of hurley_health for TECHnically I’m Okay, But I’m Probably Drinking Too Much; and our own session: Navigating Nonalcoholic Bevs: A TEDx Talk and Tasting featuring Bauhaus Brew Labs’ Nah NA beer and Cate’s NA cocktail creation featuring Abstinence Spirits.

We closed out the evening by getting Bauhaus NA and noughtyaf wines to the closing party with Cihan Behlivan, Interim Exec Dir, The BETA Group Luminary Arts Center.

Thank you to everyone who came out to these events! And NA Cheers to TCSW’s 10 years in the startup community!

08/10/2023

Marketers' Community hosted an event 8.08: Unleash the Power of AI: How to Have Productive Conversations. It drew a crowd of 120 to Heroic Productions in Bloomington. And because technology is personal, we recognized that any individual in the room might be anywhere on a spectrum of comfort with AI; yet when it comes to business applications and AI, marketers and conveners are facing leadership roles and need to embrace AI. The event’s deeper AI focus was to help people – in leadership roles and as participants in a business setting – have a productive conversation about AI.

Thank you to Laura King and Abby Kelsey of Marketers' Community for the vision to host this conversation, Heroic Productions' Jon Mark Young and Kitty Hart for their beautifully designed space, Tim Brunelle for leading us, and panel members Garrio Harrison, Heathe Boschke, and Mona Askalani for imbuing us with your AI wisdom and the nudge to jump in and start learning and applying!

Read Sparktrack's event recap: https://sparktrack.com/blog/2023/8/9/unleash-the-power-of-ai
-- photos and additional event capture by Constantina Watters Sproute Creative
-- Nonalcoholic beverages served by Jen Gilhoi cofounder Zero Proof Collective
-- event sponsors Stoneford SkyWater Search Partners

06/01/2023

Relevant Eventing + Social Media Evolution

Jun 2023 Enews just out with all the updates — new services to help event hosts event better as with , MSP social media and content experts who came together 5.9 for the Business Performance Series hosted by and featuring , event recaps from 4.12 and 5.4 , and refreshed and new strategic communication services to amplify the work and activities of leaders: Strategic Story Writing, and Follow the CEO.

Check it all out here: https://mailchi.mp/1f8fb9a90762/the-spark-relevant-eventing-social-media-evolution

05/13/2023

Is your event on point when it comes to diversity, equity, inclusion, and belonging?

As a business or nonprofit with a set list of annual and regular events, an expert and unbiased event audit can help you and your team see opportunities to refresh messaging, be transparent in new ways, shift away from preCovid event status quo activities when it comes to fundraising, connect stories that land with your audience, and meet and exceed strategic and tactical context and relevancy.

Sparktrack has teamed up with to provide , which includes a supportive and positive event audit and more. (Link in bio)

Event Essentials = Strategic insights to event better.
Event strategy and audits, shareable recaps and event communication using social media, photo and video services to tell the complete event story.

05/12/2023

About 5.9 EntreBank for the Business Performance Series (BPS) with Melissa Johnston and Lauren Altschuler

Quite the morning with conversation focused on social media insights, as shared by experts who’ve been in the space in various capacities from data, analytics, content creation, strategy, tactics… and of course .

I’ll be sharing more soon… for now, check out these pics of EntreBank — how welcoming! And that they host these BPS events quarterly to bring community together to learn new biz insights — I def found my ppl and an entrepreneurial fit at EntreBank!

With fellow panel members Garrio Harrison Curious Marnie Ochs-Raleigh Evolve Systems Heather Boschke Vogel Venture Nancy Korsah and Jen Gilhoi Sparktrack

05/09/2023

Full day event 5.4.23 on The BrandLab CEO Kelli Williams’ favorite day. It just worked out that way. The caliber of speakers and content felt so relevant, on point, and meaningful in the context of and our access to global experiences as marketers. Honored to write the recap!

"The four pillars of exposure, access, opportunity, and equity structured the format and content of the conference. And while those themes were aligned with dedicated talks and panel conversations, there was a great deal of intersectionality between them. Ultimately this overlap deepened the understanding of connectivity and how they work together."

Link to recap in bio. With AddWomxn Renita Faye theNEWmpls Stephannie L. Lewis Jen Gilhoi

04/26/2023

Behind the scenes in 2022, Sparktrack LLC celebrated 10 years (est. Nov 2012) and had conversations swirling over many events and coffee/tea meetups with Constantina Watters of Sproute Creative. How could we partner to help businesses ?

This week, we are excited to launch and announce a new event service offering to our clients and network, complete with a mini series on LinkedIn to extend the engagement and learning. It will include Sparktrack's signature and Sproute Creative's excellence in branding, social media strategy, and unique video capture services.

For more information on Event Essentials visit: https://www.sproutecreative.com/event-essentials.html

04/25/2023

🚀 Event Essentials 🚀

So excited to launch Event Essentials, a collaboration between Sparktrack and Sproute Creative!

Events are a meaningful touchpoint and important relationship-builder for any business. The amount of time, energy and dollars invested are significant, yet many event hosts and companies aren’t taking full advantage of the opportunities events offer. Event Essentials provides a framework to understand the shifting landscape of events and helps businesses apply that lens to strategic and tactical decisions about their events. The education, expertise, and tips provided through Event Essentials have the potential to increase your event return on investment and engage your internal teams (namely sales and marketing) more fully in the event experience and ongoing outcomes.

Led by Constantina Watters and Jen Gilhoi and conversations coming to LinkedIn soon!

Read all about it here: https://www.sproutecreative.com/event-essentials.html

Sparktrack LLC

03/04/2024

01/29/2024

10/17/2023

10/16/2023

08/10/2023

06/01/2023

05/13/2023

05/12/2023

05/09/2023

04/26/2023

04/25/2023

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