10/16/2026
Retail destinations build stronger brand connections when they give customers reasons to visit beyond a purchase. At American Girl Dallas, shopping becomes part of a shared experience, bringing families together through storytelling, dining, and celebration.
Building on a two-decade partnership, NELSON served as architect of record alongside creative agency Mythology. Salon experiences invite girls and their dolls into the brand’s world, while flexible party rooms accommodate celebrations of different sizes. Together, these spaces support American Girl’s evolution into a destination for family experiences, giving the brand more ways to become part of customers’ lives.
See how American Girl Dallas brings brand connection to life:
https://hubs.ly/Q04Bq5GN0