10/13/2026
Before you pick a campaign goal, build the gift range chart.
It shows how many gifts you need at each level and how many prospects you need to get them. For most campaigns, the chart makes one thing clear: success depends on a small number of very large gifts.
If you can't name the people behind the top lines of the chart, the goal isn't ready yet. That isn't discouraging. It's the most useful information you'll get all year.