08/24/2026
NEW from Superflex®: Head in the Clouds, an eyewear campaign celebrating imagination, creativity, and playful self-expression. Set against endless blue skies, this collection is all about the joy and wonder of being a kid.
This collection features sporty, action-packed designs for the adventurers, and glitter, rainbow, and pastel-hued styles for the dreamers. Lightweight, flexible, and built with durable spring hinges to keep up with every jump and reach. For boys and girls ages 6–12.
ADO Members receive a 15% discount on WestGroupe designer frame brands, which includes Superflex®! See the ADO Rebate Program for more details.