RockSpark Communications + Marketing

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RockSpark Communications + Marketing Spark Engagement. Spark Connection. Spark Action.

RockSpark Communications + Marketing is a full-service agency specializing in government, consumer and B2B communications, marketing and public relations.
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We specialize in building custom, strategic plans that incorporate the most effective, modern communications principles, theories and tactics to create bespoke, multichannel solutions to meet our clients’ unique needs.
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Our team is stacked with PR and marketing leaders, award-winning government communicators, former professors and magazine editors, silver-tongued speechwriters, powerhouse designers and social media superstars. On any given day, you’ll find us building support for multimillion dollar infrastructure projects, launching sparkling new websites, or working with government agencies to achieve community building and economic development goals.
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We thrive on healthy competition, but we’ve earned the wisdom and experience to know that true success only comes from lifting others up on the way to the top. Empathy, honesty, and good, old-fashioned hard work are the names of the game when we’re crafting cutting-edge, creative strategies here at RockSpark. We’ll work as partners alongside your team to research, plan, implement and evaluate highly effective communications and marketing programs to achieve extraordinary, measurable results.

07/21/2026

Don't forget your dancing shoes for this Friday's concert, part of the City of Carlsbad's long-running TGIF Concerts in the Park series! 💃🏼👠

07/04/2026

Wishing everyone a safe and happy 4th of July holiday. ❤️🤍💙

✋Standing room only! Thanks to everyone who attended RockSpark founder Robin Rockey's CAPIO session on creating a Strate...
05/29/2026

✋Standing room only! Thanks to everyone who attended RockSpark founder Robin Rockey's CAPIO session on creating a Strategic Communications Plan. According to the conference app, it was the highest-attended breakout session.

🎉Shout out to the California Association of Public Information Officials Board, members and volunteers on an incredible conference - the highest attended ever!

At RockSpark, we strive to support communications pros at every stage of their careers. That's one reason why we're huge...
05/10/2026

At RockSpark, we strive to support communications pros at every stage of their careers. That's one reason why we're huge fans of the California Association of Public Information Officials' education programs. Join RockSpark CEO Robin A. Rockey, Christine Brainerd, MPA, APR, Julie Prayter, APR, PIO and Lael Wageneck, MPA, APR to learn more about these incredible opportunities.

Next week's CAPIO conference will bring together California communicators for a week of learning, growth and professiona...
05/05/2026

Next week's CAPIO conference will bring together California communicators for a week of learning, growth and professional development.

RockSpark CEO Robin Rockey, APR, will speak on how to develop a
Strategic Communications Plan that achieves measurable results.

We hope to see you there! ✨

California Association of Public Information Officials

Thanks to everyone who attended the California Association of Public Information Officials Strategic Communications trai...
03/11/2026

Thanks to everyone who attended the California Association of Public Information Officials Strategic Communications training in Escondido!

This impressive group applied their curiosity, unique perspectives and experience to engage in meaningful discussions and enhance their skills in building comprehensive communications campaigns!

RockSpark CEO Robin Rockey presented alongside Mary Ann Pearson, Sarah Lemons and Patrice Smith.

We appreciate the support from Teresa Collins, Rachel McGuire and the CAPIO Board and members for bringing this training to life!

Join us for an in-person ⚡Research ⚡ Planning ⚡ Implementation ⚡ Evaluation ⚡ Strategic Planning (RPIE) training session...
02/24/2026

Join us for an in-person ⚡Research ⚡ Planning ⚡ Implementation ⚡ Evaluation ⚡ Strategic Planning (RPIE) training session on March 5, brought to you by the California Association of Public Information Officials.

Instructors:
✨RockSpark founder Robin Rockey, APR
✨ Sarah Lemons
✨ Mary Ann Pearson, Ed.D.,APR
✨Patrice Smith, APR

Learn how to:
✳️ Use research intentionally to inform decisions, not justify them after the fact
✳️ Distinguish clearly between objectives, strategy, and tactics
✳️ Write SMART objectives that define what success looks like
✳️ Develop strategy as an approach, not a list of activities
✳️ Select tactics that align with strategy and available resources
✳️ Evaluate effectiveness in realistic, defensible ways
✳️ Apply RPIE thinking to everyday requests, prioritization, and leadership conversations

📢 Join RockSpark CEO Robin Rockey at the PRSA Western District Conference!🎁 Registration bonus: Here's a little holiday ...
12/24/2025

📢 Join RockSpark CEO Robin Rockey at the PRSA Western District Conference!

🎁 Registration bonus: Here's a little holiday gift from the PRSA folks: Use code GIFT50 for $50 off your conference registration.

Thanks, OC PRSA and PRSA Western District!

Address

Mission Viejo, CA
92691

Opening Hours

Monday 8am - 6pm
Tuesday 8am - 6pm
Wednesday 8am - 6pm
Thursday 8am - 6pm
Friday 8am - 6pm

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