American Rental Association

05/12/2026

💧Water. 💨Oxygen. 😌 MEWP operator training.

Whether you’re operating, supervising or training others, ARA’s MEWP courses help build safer, more confident crews while meeting OSHA and ANSI standards.

👉 Find the right MEWP course for your team: https://bit.ly/4tFlD9S

05/12/2026

From healthcare to equipment rental.🩺➡️🏗️

Rachel Rees shares how she launched Interstate Rents after COVID, grew through word-of-mouth and built a customer-first equipment rental business serving the Chicagoland area.

🎥 Watch her full Industry Newcomer story:

What does it take to launch an equipment rental business from scratch?In this episode of our Industry Newcomer series, Rachel Rees shares how a career in the...

05/11/2026

💸Cash flow, financing and patience.🧘

Experienced rental business owners share what it really takes to get a rental operation off the ground and keep it growing.

🖱️ Read their insights:

New rental operators need to have the financial wherewithal and access to funds to get their businesses off the ground.

05/08/2026

Turns out pausing this perfectly is harder than becoming a forklift trainer. 😅

The good news? Our Forklift Train-the-Trainer course gives professionals the tools to properly train operators and strengthen workplace safety.🦺

👉 Become an ARA Certified Forklift Trainer: https://bit.ly/4njVGLl

05/08/2026

📸A look back at the Safe Tenting training event in Seattle, WA.

Two days of event rental professionals focused on building skills, sharing knowledge and reinforcing safe installation practices.

Thank you to CORT Party Rental for hosting. 🙏

05/07/2026

Every small business owner has their own reason for loving what they do.🤔

This we asked rental business owners what keeps them motivated — and their answers say a lot about the industry.

05/06/2026

Turns out “business” is easier when you actually know your stuff. 🫡

CERP was built to help event rental professionals grow their skills, expand their knowledge and stand out in the industry.

👉 Learn more and get certified: https://bit.ly/3R8spHk

05/06/2026

🎧Started with a DJ booth ➡️ ended up building an event rental company.

Industry Newcomer, Neil Mirchandani shares how LLL Event Rentals grew one opportunity at a time — and why continuing to learn has been a big part of the journey.🧠

🎥Watch the rest of his journey: https://bit.ly/49uUQ8E

05/05/2026

This isn’t just forklift operator training — it’s training the trainer. 🤯

Become an ARA Certified Forklift Trainer and equip your team (and customers) with forklift skills that improve safety, performance and consistency.

🌟 Get certified, stay compliant and reduce risk on the job: https://bit.ly/49vuJhU

05/05/2026

Safe Tenting training continued in Seattle, WA with another strong turnout.💪

Two days of hands-on learning and shared knowledge, all centered around safer, more consistent installations.

❤️💙 Thank you to CORT Party Rental for hosting.

05/04/2026

What can derail a rental business early on? 🤔

From overextending on equipment to losing focus or mismanaging cash flow, hear what these experienced rental business owners say you should watch out for. 👀

Cash flow is a critical indicator of a company’s financial health, liquidity and ability to meet financial obligations. This is an area that can be particularly