American Rental Association

08/12/2026

🔨Imagine telling someone a five-cent hammer would be the beginning of a 70+ year rental legacy.

That’s exactly how the story of U.S. Rents It began.🤯

Janice Houser shares where it started, how it evolved and what she believes makes a rental business successful.

🎥Catch the full interview: https://bit.ly/45qkIAf

08/11/2026

We started with a walk. Then it got important.😅

ARA Days is coming to Alabama Aug. 25–26.

🏃‍➡️Don't make us sprint after you. Just click the link: https://bit.ly/4wqYcCd

08/10/2026

One scratched-off serial number. One trained officer. One stolen generator headed home.

A recent ERG law enforcement training helped a Florida Highway Patrol officer recognize the warning sign and know where to turn.

🛡️ Put better theft prevention knowledge to work:

All it took was a few hours and a partnership between ERG and law enforcement to track down the stolen piece of equipment in Florida.

08/07/2026

The algorithm gets to choose what you see. 👀 You get to choose who you rent to. 🎯

The Red Flags Counter Mat can help with the second part

Keep one within reach at every rental counter: https://bit.ly/3RIOb55

08/06/2026

Sometimes the most meaningful projects don't have a customer, they have a community.🤝

Thank you to Toro Foundation and everyone who volunteered with American Rental Association of California to support the Homeless Garden Project in Santa Cruz.🌱

Together, the ARA Foundation and rental community helped improve a space that's creating opportunity, dignity and hope. ❤️💙

08/06/2026

We can’t turn off back pain or flat tires, but we can give your tent crew skills and knowledge for safer jobsites.

🎪Elevate your Safe Tenting Standard in Nashville Aug 18-19: https://bit.ly/45cOBE9

08/06/2026

The boss asked for one final reminder... consider it delivered. 👀

Think of the person who leads with integrity, shares ideas and makes everyone around them better.

🏆Then nominate them by Aug 7: https://bit.ly/4xnhKbA

08/05/2026

Recognition is great. Getting to hear the stories behind it is even better.

Congratulations to this year's 12 to Watch Under 40! 🎉

👉 Meet the professionals already making a big impact across the equipment and event rental industry:

Presenting our annual feature of some of the most dynamic young professionals under the age of 40.

08/04/2026

🪏A few hours of volunteer work...
Years of memories for the families who'll enjoy this space. 🛝

Volunteers from the rental industry joined the ARA Foundation and The Toro Company Foundation in Baltimore to transform the outdoor spaces at United Way of Central Maryland.

❤️💙 Thank you to everyone who gave their time, energy and expertise. This a great reminder that the rental industry builds more than projects—it helps build communities.

08/03/2026

When budgets get tighter, the easiest response is to lower the price.

The better response? Help customers get more from their budget.

💸Stretch your budget without sacrificing the experience:

Being there for your clients is always imperative — never more so than now when many corporate and nonprofit clients are going through a challenging budget time