Successful Business Writing

Successful Business Writing Break through barriers to successful business writing — work with the instructor who wrote a top-selling book on his proven method!

Jack Appleman, writing instructor and coach, is author of the top-selling "10 Steps to Successful Business Writing." His 10-step method has helped thousands of people write more productively and achieve better business results. He can teach you and your employees to craft clear, concise and organized text that grabs attention and produces the desired action. Choose your method:

- One-on-one coac

hing — to address your toughest challenges and take your writing to a new level

- Group workshops — to help key employees write explicit, concise and well-organized documents that improve their productivity

- Online courses — to improve your writing while you work independently
Business writing consulting — to craft top-quality documents for the results you need

Avoid hidden insults in your writing. See my latest 30-second  .
12/08/2022

Avoid hidden insults in your writing. See my latest 30-second .

Use a supportive tone Avoid hidden insults. Use a respectful tone. Back in 1965, the Animals released their classic rock hit, Don't Let Me Be Misunderstood. Vocalist Eric Burdon explained that "I'm ju

Want to persuade? Lose the "I" and make it about the reader.Learn more in my latest   tip.                 https://conta...
11/18/2021

Want to persuade? Lose the "I" and make it about the reader.

Learn more in my latest tip.


https://conta.cc/3oVCw0H

Have you seen my latest   tip on editing? Have you accessed the free chapter of my book?             writing
08/19/2021

Have you seen my latest tip on editing? Have you accessed the free chapter of my book? writing

Convey concepts more concisely To streamline emails, modify your language When editing for brevity, don't just delete words. Look for concepts that can be expressed with different and more precise lan

Learn the keys to effective editing. See my latest   tip.           writing
08/16/2021

Learn the keys to effective editing. See my latest tip. writing

Convey concepts more concisely To streamline emails, modify your language When editing for brevity, don't just delete words. Look for concepts that can be expressed with different and more precise lan

Don't just cut words. Upgrade your editing skills. See my latest   tip.           writing
08/12/2021

Don't just cut words. Upgrade your editing skills. See my latest tip. writing

Convey concepts more concisely To streamline emails, modify your language When editing for brevity, don't just delete words. Look for concepts that can be expressed with different and more precise lan

Have you accessed the free chapter of my   book? Have you seen my latest   tip?          .
07/22/2021

Have you accessed the free chapter of my book? Have you seen my latest tip? .

...and give readers a choice Some only want the big picture—while others want all the details! If you're emailing an update to people at various levels of the organization (e.g., senior executives, mi

Did you see my latest   tip?             .
07/19/2021

Did you see my latest tip? .

...and give readers a choice Some only want the big picture—while others want all the details! If you're emailing an update to people at various levels of the organization (e.g., senior executives, mi

Start with the bottom line to give readers a choice. See my latest   tip.
07/15/2021

Start with the bottom line to give readers a choice. See my latest tip.

...and give readers a choice Some only want the big picture—while others want all the details! If you're emailing an update to people at various levels of the organization (e.g., senior executives, mi

Learn when to cut and when to add text. See my 30-sec.   tip and access a free chapter of my book.
06/24/2021

Learn when to cut and when to add text. See my 30-sec. tip and access a free chapter of my book.

add words to convey the right tone Know when to trim and when to add! While brevity is one of the most important qualities of effective writing, sometimes you need to add words to convey a supportive—

Have you seen my latest 30-sec.   tip on when to cut and when to add text? Have you accessed my free tutorial?
06/21/2021

Have you seen my latest 30-sec. tip on when to cut and when to add text? Have you accessed my free tutorial?

add words to convey the right tone Know when to trim and when to add! While brevity is one of the most important qualities of effective writing, sometimes you need to add words to convey a supportive—

Know when to cut and when to add text. See my 30-sec.   tip.
06/17/2021

Know when to cut and when to add text. See my 30-sec. tip.

add words to convey the right tone Know when to trim and when to add! While brevity is one of the most important qualities of effective writing, sometimes you need to add words to convey a supportive—

Did you see my latest   tip? And did you access my free 5-minute video tutorial?
05/19/2021

Did you see my latest tip? And did you access my free 5-minute video tutorial?

Do your emails exude confidence? Express your point and rationale—quickly If you want to be perceived as a confident professional, craft emails that immediately explain your point and, if necessary, y

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