Whiteboard Communications

04/08/2026

https://www.msn.com/en-us/money/companies/doritos-prices-jumped-50-in-four-years-and-pepsico-waited-until-it-lost-billions-to-do-anything-about-it/ar-AA20n68d?ocid=msedgntp&pc=DCTS&cvid=69d6540925e448988f2d3fbe89702c13&ei=62

Similar theme with Nabisco years ago. Pricing was a fixture in the business plan and reconsidered only after years of decline in some major brands and all secondary brands.

Frito-Lay’s pandemic-era price hikes cost PepsiCo $50 billion in market value.

02/18/2026

Gratifying. We were involved with Walmart prior to their entry into grocery categories, ultimately leading to Vendor Of The Year.

A new report from dunnhumby shows the mass merchant is now serving more than 190 million Americans each month

02/09/2026

A world of change. Need help evaluating anticipated "New Kroger" as it relates to brand development, private label supply chains, and alignment with emerging initiatives? We can help.

Former Walmart U.S. CEO most recently led transformation at Air New Zealand

02/06/2026

02/03/2026

Seldom consider major consumer goods companies as "extremely responsive" but, in this instance, PepsiCo has - first by improvements to nutrition and second with retail pricing.

By Juveria Tabassum Feb 3 (Reuters) - PepsiCo would cut the prices of core brands such as Lay's and Doritos in the U.S. by up to 15% after several quarters of price hikes based on consumer feedback on their affordability, the snacks and beverage company said on Tuesday even as its fourth-quarter res...

01/14/2026

A wake-up call to Branded and Private Label food manufacturers - time for 100% focus on clean ingredient labels and nutritional content. This is a massive and time-consuming initiative.

https://www.facebook.com/photo/?fbid=1456568465824795&set=a.795986021883046

12/13/2025

Reaching a tipping point. Pressure builds for all brands, and all producers of brands and private label products, to focus on: clean labels, understandable (non-scientific) ingredient lists, and health/nutrition claims. Importantly, doing this without diminishing historic taste profile.

The Snackcession: Why Major Food Brands Are Facing a Crisis as Consumers (and Kids!) Ditch Ultra-Processed Treats

12/05/2025

Beware the "know-it-all" executive. He wrote the perfect negative tag line...

Campbell Soup Co is facing a crisis of confidence that has little to do with flavor and everything to do with trust. Investors are staring at billions in market value at risk, while shoppers are rethinking what a can of soup represents in an era of ingredient anxiety and corporate scandal. The headl...

11/18/2025

Meaningful insights provided by affiliated company Haaseline Entertainment. Great opportunity for brands to leverage notable licensing equities in generating retail merchandising activity and building additional connections with consumers.

https://licensinginternational.org/news/brand-management-companies-continue-to-grow/?fbclid=IwY2xjawOJfadleHRuA2FlbQIxMQBzcnRjBmFwcF9pZBAyMjIwMzkxNzg4MjAwODkyAAEeZrvt1H8XY0Qy8G5Nxcc9jVcSLs5sJcZT9K8EKfAQjbteSVxhiUkuxYVwyKw_aem_qkSNbjBj6Ntceqki91IyDA

By Mark Seavy As brand management companies buy more IPs and agencies compete to represent remaining properties, the licensing industry appears poised for an era

11/05/2025

With the growth of on-line shopping, traditional retailers are re-visiting all aspects of the customer experience. Reduced reliance on self-checkout responds both to feedback from shoppers and a need to address retail theft.

On a spring morning in 2024, discount retailers across America began quietly reversing years of automation. Dollar General, the nation's second-largest retailer by store count, announced plans to convert 9,000 stores from self-checkout to assisted lanes and remove the technology entirely from 300 hi...

11/04/2025

Retail Crime. Whiteboard is proud of our leadership involvement with the Loss Prevention Research Council in successfully addressing organized retail crime and ensuring employee & customer safety.

America’s largest supermarket chain, Kroger, is undertaking one of its most significant transformations in years. In June 2025, the company announced plans to close roughly 60 stores—around 2% of its national footprint—and lay off nearly 1,000 corporate employees over the next 18 months. Combi...