o You Pick farms; Now, more than ever, going to a farm, being outside, away from crowds, getting fresh, local produce, makes more sense than ever before! It's a fun, safe and educational to pick some fresh berries, fruit and veggies
o A focus on health and longevity; Consumers increasingly see a correlation between what they eat, how they feel, and their health needs. o The marketing for these ni
che products is growing, provoking a sales boom, particularly within the high-end market. As a consequence, these products are showing a strong annual import growth of 10% to 20%, while other more common and large-volume products such as oranges and tomatoes have seen little growth. o The popularity of pure and organic. A significant number of consumers are seeking pure and natural products. The principal motivation for them to buy organically produced fruit and vegetables is that they are associated with health and better taste. Currently, the demand for organic products exceeds the supply, making it easier to find buyers and better margins. o Retail success determined by quality. According to the 2019 Fruit Logistics trend report, consumers are becoming much more sophisticated in terms of how they shop. Consumers are selecting the place to buy their groceries based on the quality of the store’s fresh food, the fresh fruit and vegetable section being the top priority. The survey conducted also showed evidence that customers satisfied with the store’s fresh food quality would visit 7% more frequently than those who are not. Additionally, consumers are willing to pay more for higher-quality fresh produce and their average basket will be 24% larger. This demonstrated the increased importance of fresh fruit and vegetables for the profitability of food retail business, over space expansion and promotion share, for driving sales.