Grow My Wedding Business

03/24/2026

Free WEDDING BUSINESS RESET at 1:30 pm today.
Don't miss it!
Find it here: https://www.skool.com/live/qbjgm4H34rW

03/17/2026

Where do you need help or inspiration right now??

Let’s keep this simple.

If you had to be honest about your wedding business right now…

Where do you feel stuck?
Is it:
- Getting more inquiries?
- Booking more of the leads you already have?
- Feeling overwhelmed with everything on your plate?
- Not knowing what to focus on next?

You don’t need to have the perfect answer.
Sometimes just identifying the area is the breakthrough.

👇 Drop it in the comments:

Where do you need the most help or inspiration right now?

I’ll read every response and use it to guide what we build, teach, and focus on next inside this community and in the next LIVE.

Let’s figure it out!

03/09/2026

Wedding vendors… be honest.

What was the first red flag that told you a bride might become a Bridezilla?

Was it:
• The 2 AM emails?
• The 14 Pinterest boards?
• The “just one small change” messages?

Because every wedding pro eventually learns the signs

Every wedding professional eventually meets her.

The bride who sends emails like:

“Hi! Just a quick question 😊”

…and then attaches 14 Pinterest boards, 3 mood boards, 27 inspiration photos, and a timeline that requires time travel.

You know the one.

🚨 Warning signs include:

• “I’m super easygoing!” (she is not)
• “I’m not a picky bride…” (she absolutely is)
• “I just want something simple…” (followed by 19 bullet points)
• “Can we just make one tiny change?” (the entire wedding changes)

Then there’s the 11:47 PM message the week of the wedding:

“Hi! I was thinking… what if we moved the ceremony to sunset and changed the entrance song and also the cake flavor?”

Every vendor reading this right now just felt a chill down their spine.

But here’s the funny part…

Veteran wedding pros don’t panic when Bridezilla appears.

They simply smile and think:

“Ah yes… this is why contracts, timelines, and boundaries exist.”

Because the real secret to surviving Bridezillas is this:

The more organized and structured your business becomes…

The fewer Bridezillas you actually meet.

Clear expectations.
Clear communication.
Clear boundaries.

Suddenly the “Bridezilla” disappears…

…and a calm, happy bride magically takes her place.

Which means the real lesson here is:

If you’re constantly meeting Bridezillas…

…it might not be the brides.

It might be the systems in your business.

Wedding pros who understand this build businesses that feel calm, organized, and respected.

And once that happens…

The Bridezilla sightings become rare in the wild.

WHAT WAS YOUR BIGGEST BRIDEZILLA MOMENT?

03/05/2026

The Truth About WeddingWire & The Knot

Most wedding pros think their problem is not getting enough leads.

So they sign up for platforms like WeddingWire or The Knot hoping the floodgates will open.

But here’s the uncomfortable truth most people never say out loud…

Those platforms aren’t designed to grow your business.

They’re designed to grow their business.

And their business model depends on keeping vendors competing for the same attention.

THINK ABOUT WHAT'S HAPPENING:

You pay to be listed.
Then 10… 20… sometimes 50+ vendors in your category, in your area are shown to the same couple.

The couple sends one message…

…and suddenly everyone is racing to be the first response.

What does that create?

A race to the bottom.

Faster replies.
Lower prices.
Desperate follow-ups.

Meanwhile, the platform gets paid whether you book the wedding or not...EVERY SINGLE MONTH!

Now don’t misunderstand me.

Those platforms can produce bookings.

But they are not a growth strategy.

They are a lead marketplace.

And marketplaces are designed so the platform wins first.

The wedding pros who build real, stable businesses eventually realize something important:

The strongest businesses in the wedding industry are not built on rented lead platforms.

They’re built on:

• Strategic partnerships
• Clear positioning
• Vendor relationships
• Reputation inside venues
• Authority in their niche
• Direct referrals

When a venue coordinator says…

"You should talk to this photographer."

That referral beats 100 marketplace leads...EASILY

Because trust was transferred before the inquiry ever happened.

So if you’re paying for lead platforms, ask yourself this:

Are you building a business…

or are you renting access to couples?

There’s a big difference.

The wedding pros who win long-term focus on owning their demand.

And once you understand that…

you stop chasing leads.

You start building systems that bring couples to you.

— Chad

03/04/2026

WHAT'S THE BIGGEST LIE IN THE WEDDING INDUSTRY? Hold on! We dive in deep on this one!

If "just be yourself" was enough to grow a wedding business… half of you wouldn’t still be struggling.

The wedding industry loves this advice.

“Just be yourself.”
“You’re so talented.”
“Your work will speak for itself.”

And yes — authenticity matters.

But here’s the uncomfortable truth:
Authenticity does NOT equal bookings.

Being yourself does not position you.
It does not elevate your perceived value.
It does not create demand.
And it does not build predictable revenue.

In this episode, we break down one of the most repeated — and most incomplete — pieces of advice in the wedding industry.

Because too many wedding professionals are hiding behind “just be yourself” while wondering why growth feels random, inconsistent, or stuck.
---

# Inside This Episode:
• Why “just be yourself” is incomplete advice
• The difference between authenticity and positioning
• Why talent alone does not create demand
• The real reason “saturated market” isn’t the actual problem
• The 3 secrets that actually drive bookings
• Why clarity converts and confusion kills momentum
• How to shift immediately

03/04/2026

The HIDDEN Truth you MUST UNDERSTAND about your wedding business!

03/04/2026

If you own a wedding business, and you keep raising your prices, you must do this too!

02/28/2026

How was your February! Busy or slow?

02/24/2026

WEDDING BUSINESS RESET (LIVE EVENT)
is happening in our Skool community at 1:30 pm today! Find it here:

The community for wedding pros ready to book more, stress less, and scale with proven systems, marketing, and coaching.

02/14/2026

The new season of the podcast has begun! Listen on all podcast platforms!

Spotify
https://open.spotify.com/show/6kHROkbhLUaGjHYnTnTd1o

Apple
https://podcasts.apple.com/us/podcast/grow-my-officiant-business/id1538646412

02/12/2026

We are now on Skool! Come join the free community.
www.skool.com/gmwb