Jacqueline Whitmore

Jacqueline Whitmore Jacqueline Whitmore, CSP, is a visionary trailblazer and trusted authority in the field of business etiquette and international protocol.

Executive Presence Expert | Corporate Protocol Consultant | Keynote Speaker | Author of BUSINESS CLASS: Etiquette Essentials for Success at Work | Empowering professionals to navigate global business with poise and polish In 1998, Jacqueline founded The Protocol School of Palm Beach, a business etiquette consulting firm serving corporations, associations and universities in the US and abroad. Thro

ugh her dedicated work with thousands of private and corporate clients, she has gained the well-earned reputation for being an exceptional speaker and trainer who motivates, inspires and produces extraordinary results. She is the author of "Business Class: Etiquette Essentials for Success at Work" and "Poised for Success: Mastering the Four Qualities That Distinguish Outstanding Professionals." Ranked as one of the most widely quoted etiquette experts in the world, Jacqueline's advice is sought by The New York Times, USA Today, The Wall Street Journal, Business Insider, Time, Fortune, and O: The Oprah Magazine, among others. She has appeared as a guest on NPR, 20/20, CNN, FOX News, Anderson Cooper’s AC360° and countless radio shows.

06/05/2026

I recently had the privilege of serving as the keynote speaker at the Fiesta Americana Travelty Meetings & Events luncheon at in Fort Lauderdale.

My presentation focused on modern etiquette, executive presence, and hospitality. While many attendees arrived with an open mind, I suspect they weren't quite sure what to expect from a session on etiquette. By the end of the program, it was clear their expectations had been completely redefined.

Together, we explored etiquette as something far greater than knowing which fork to use. We talked about relationships, communication, professionalism, respect, and the small details that leave lasting impressions.

The true measure of success? As lunch came to an end, no one seemed eager to leave. Conversations continued, hands remained raised, and throughout the afternoon I heard the same question again and again:

"When are we doing Part 2?"

This group of international, highly traveled professionals walked into the room believing they already had a strong understanding of etiquette. They left with pages of notes, fresh perspectives, and practical strategies they could immediately apply in both their personal and professional lives.

A special thank you to for inviting me and helping bring this event to life. And thank you to all the meeting planners, partners, and attendees who made the afternoon so engaging, memorable, and fun. ❤️

Most dining etiquette mistakes aren't intentional.They're simply habits we've picked up over time without realizing how ...
06/03/2026

Most dining etiquette mistakes aren't intentional.

They're simply habits we've picked up over time without realizing how they may come across to others.

The purpose of etiquette is never to make people feel uncomfortable or judged. It's to help everyone at the table feel respected, valued, and at ease.

Which of these dining habits surprises you the most?

06/01/2026

One of the biggest mistakes professionals make when selling their services is answering the question they were asked... instead of discovering the question behind it.

"What do you charge?" may sound like interest.

Sometimes it is.

Sometimes it’s simply curiosity.

The strongest opportunities usually come from people who already believe, like, and trust you. I call it the BLT Factor.

That’s why the best conversations don't start with pricing. They start with understanding.

What prompted the inquiry?

What challenge are they trying to solve?

What happened that made them pick up the phone and call today?

When you ask thoughtful questions and listen carefully, you move beyond the surface and uncover the real need.

The goal isn't to sell a service.

The goal is to solve a problem.

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If you're interested in strengthening your communication, relationship-building, and business etiquette skills, you may find something useful in one of my programs. Click the link in my BIO to know more.

Too often, we treat kindness as something optional in business.I’ve found the opposite to be true.The professionals who ...
05/29/2026

Too often, we treat kindness as something optional in business.

I’ve found the opposite to be true.

The professionals who leave the strongest impression are rarely the loudest, the most connected, or the most accomplished. They are the ones who make others feel seen, respected, and valued.

A thoughtful introduction. A sincere thank-you note. Taking the time to listen before speaking.

These small acts of kindness build trust, strengthen relationships, and create opportunities that no title or credential can guarantee.

In business and in life, kindness never goes out of style.

What is one act of kindness you still remember receiving from a colleague, client, or mentor?

Fed up with screaming kids in restaurants? A new survey of 1,000 U.S. adults found that 75% of respondents said restaura...
05/27/2026

Fed up with screaming kids in restaurants? A new survey of 1,000 U.S. adults found that 75% of respondents said restaurants should offer some form of adults-only dining, whether through designated seating areas, late-night restrictions or romantic, child-free settings, according to Lightspeed Commerce.

Do you think restaurants should restrict children during late-evening hours or have designated adults-only sections? Comment below.

Thanks for including my comments:

More Americans support child-free dining options at restaurants, and parents are leading the charge on this, according to a new survey of 1,000 U.S. adults.

Some people still think etiquette is about memorizing rules or knowing which fork to use at a formal dinner.Today, it ma...
05/27/2026

Some people still think etiquette is about memorizing rules or knowing which fork to use at a formal dinner.

Today, it matters for a very different reason.

We are living in a world where attention is fragmented, communication is rushed, and genuine human connection often feels rare.

That is exactly why etiquette matters more than ever.

The professionals who make others feel respected, comfortable, heard, and valued will always stand out.

Modern etiquette is not about perfection or pretentiousness.

It is about awareness. Presence. Emotional intelligence. Thoughtfulness.

And those skills are becoming increasingly valuable in both business and everyday life.

Which point in this post resonated with you most?

05/25/2026

One of the hardest realities of entrepreneurship is something very few people talk about openly.

One season, your calendar is full. Clients are calling, opportunities are flowing, and everything feels steady.

Then things shift.

The calls slow down. Projects pause. And you’re reminded how quickly visibility can disappear if you’re not intentional about it.

The “feast or famine” cycle isn’t a flaw in your business. It’s part of the process.

What changes the outcome is consistency. Staying visible when it’s quiet. Continuing to show up when no one is asking. Building trust before it’s needed.

If people don’t see you, they don’t think of you. And if they don’t think of you, they can’t choose you.

This is something I’ve learned the hard way over the years.

If you’re building something of your own, it’s worth thinking about how you stay present, not just when things are busy, but especially when they’re not.

And if you’re looking to refine how you show up, communicate, and build that quiet kind of credibility, you might find something helpful in my programs.

05/22/2026

One of the things I love most about my job as an etiquette coach is the opportunity to connect with people from all walks of life.

These clips were taken last year at the Punlaan School in San Juan City, in Metro Manila, Philippines, where I had the distinct pleasure of speaking to the students on the power of professional presence. 😎

Founded in the 1970s, the Punlaan School is a vocational-technical institution that offers scholarship programs for underprivileged young women. Students receive specialized training in hospitality and culinary arts, preparing them for careers with top hotels and cruise lines around the world.

For many of these young women, this life-changing opportunity opens the door to financial independence and allows them to create a better future for themselves and their families.

If you are navigating a career transition and feel called to make an impact by teaching social intelligence, professional presence, and business etiquette to young adults and emerging professionals, I would love to speak with you.

My train-the-trainer certification programs are offered both in person and online, and I look forward to helping you build a meaningful, sustainable, and successful career.

Message me or click the link in ny BIO to know more.

**PLEASE SHARE THIS WITH SOMEONE WHO IS GRADUATING**Graduating or changing careers can feel exciting… and deeply intimid...
05/22/2026

**PLEASE SHARE THIS WITH SOMEONE WHO IS GRADUATING**
Graduating or changing careers can feel exciting… and deeply intimidating at the same time. Because the truth is, so much of professional life is built around lessons no classroom ever teaches us.

In this edition of The Confidence Code, I share seven essential skills that shape confidence in the real world—from handling rejection and navigating interviews to building resilience, taking risks before you feel “ready,” and learning how to keep going when life says “no.”

This piece is for new graduates, career changers, and anyone standing at the edge of a new chapter wondering if they’re truly prepared. Because often, the real education begins after the diploma.

✨ The Confidence Code: 7 Things They Don’t Teach You in School ✨ Graduating or changing careers can feel exciting… and deeply intimidating at the same time. Because the truth is, so much of professional life is built around lessons no classroom ever teaches us. In this edition of The Confide...

After 28 years in business, I can tell you this…Entrepreneurship rarely unfolds the way you expect it to.When I started ...
05/21/2026

After 28 years in business, I can tell you this…

Entrepreneurship rarely unfolds the way you expect it to.

When I started in 1998, I thought I would be teaching people how to shake hands, introduce themselves, and navigate a business meal.

What it became was something much deeper.

It became about helping people build confidence.
Strengthen relationships.
Show up with credibility in every room they enter.

Along the way, I’ve learned that success is not built on grand gestures.

It is built in the small moments...
Remembering someone’s name.
Acknowledging a milestone.
Making others feel seen, respected, and valued.

I’ve also learned that behind every successful entrepreneur is a story most people never see. There are seasons of uncertainty, reinvention, and persistence that shape the journey.

And perhaps the most important lesson of all: The most powerful women in the room are not the loudest. They are the ones who make others feel like they belong there too.

That is the kind of presence that leaves a lasting impression.

If you’re building something of your own, keep going. The path may not be straight, but it is always shaping you into who you need to become.

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