Tech With Wayne

10/04/2026

I wrote a blues song called “Show Me Where It Hurts.”

And yeah... it’s about marketing. 😂

More specifically, it’s about that ugly little space after somebody clicks.

You got the click.

Somebody raised their hand.

Okay... what happened after it?

Where did they land? Did the page still make sense? Did the form work? What did they see after they hit submit? Did the follow-up happen? And somewhere inside the business, did an actual person know they had the ball?

Because the ad can work just fine and the customer can still disappear somewhere after the click.

That’s what the song is really about.

And that’s the part I’ve gotten pretty damn interested in.

If you want to walk through your own customer path and see where something might be getting lost, I put the process into the free After the Click Field Guide.

Link in first comment

10/04/2026

Facebook is useful.

Facebook is not yours.

If they lock your account, change the algorithm, or decide you broke a rule, your audience can disappear behind a door you don't control.

Use Facebook.

Just don't build your whole business on rented attention.

Your website, email list, content, and customer path should be able to move with you.

A click ain't a customer. It's a raised hand.

Make sure you're taking that hand somewhere you control.

10/03/2026

I was looking at a quote request form this morning and something got me thinking.

The customer gives their name, email, phone number, picks the service, explains the project, maybe uploads photos... okay, they’ve done their part.

Then they hit Send.

What happens now?

Does somebody have it? When should they expect to hear back? Is there anything else they need to do?

And to be fair, maybe the confirmation after that form answers every one of those questions. I wasn’t about to send a fake quote request just to see it. lol.

But this is the part businesses can miss because technically the form works.

The information went somewhere.

That does not automatically mean the customer knows what happens next or that somebody inside the business clearly has the ball.

If you’re already getting inquiries, quote requests or leads, I’d look there before chasing more traffic.

This is the part I work on. I follow the customer from the response through the page, form, confirmation, follow-up and human handoff and find where the thing gets unclear.

10/01/2026

If a system is working, leave the damn thing alone until you can name the problem you’re trying to solve.

I got a fresh reminder of this yesterday...

One system was already capturing the person, tracking where they came from, putting the information where it belonged and handling the follow-up. Then another system was summoned and asked to do part of the same job.

I know... I was shocked too.

Why mess with something that's been built and tested with something that hasn't? Bless your heart.

Blew my mind...

And now somebody can look registered in one place, not registered in another, the registrant isn’t completely sure what they’re supposed to do next, and somebody on the business side has to start reconciling records by hand.

Why? (scratching head)

And the funny part is... every individual decision can sound perfectly reasonable while you’re making it.

However..., that's how working systems get complicated.

One "reasonable" little change at a time.

So I’ve gotten a lot more stubborn about this.

Before I change something that already works, I want to know exactly what is broken, what the change is supposed to fix, what happens after the change, and whether I just made the customer or somebody inside the business do more work.

Sometimes you need another tool.

Sometimes you need to change the workflow.

Sometimes the smartest technical decision you can make is to keep your hands off the damn thing.

If you want to walk through your own customer path before you start moving pieces around...

I made the free After the Click Field Guide for exactly that.
https://techwithwayne.com/after-the-click-guide/

And if your system is sitting there broken... come over here and lets get that sorted immediately: https://techwithwayne.com/services/from-click-to-handoff/

Practical website, landing page, form, and follow-up support for local businesses that want a clearer customer path from visit to action.

10/01/2026

A click ain’t a customer.

It’s a raised hand.

And if somebody clicks your ad, lands on your page, fills out the form... and then has to stop and wonder what happens next, you can lose them after you already did the hard part of getting their attention.

That’s the stuff I be looking at:

The page.

The form.

What they see after they hit submit.

What follow-up happens...

And the big one... who has the ball now?​

I put all of those questions into a free Field Guide so you can walk through your own lead-to-customer path and see where somebody may stop, guess, wait, or wonder what the hell to do next.​

If you’re already paying for clicks, check your own situation. You might be shocked by what you discover in your own business systems.

Get the free After the Click Field Guide:

Get the free After the Click Field Guide and inspect what happens between the click, page, form, confirmation, follow-up, and customer handoff.

09/25/2026