SeekBuzz

09/25/2020

It’s always a joy to get great client feedback like this.

❤️

09/07/2020

Hope you’re having a great Labor Day!
#

09/03/2020

Just saw this interesting fact and it got me thinking. If this becomes a trend here in the Seattle area, how will this impact work and business in local communities?

08/31/2020

New Post🔥🥳
Put a 🛑 to content fails!

There’s a lot of content on the web but let’s face it...most of it is a fail 😱

Content has one job: establishing trust and providing value.

Unfortunately, the results of “content fails” are costly to your business: boredom, bounces and bad SEO.

Not to mention wasting your audience’s time (never a good way to begin a relationship...)

Today’s post is a primer on value added content - how to create content that makes a difference for you and your customers.

Your to-do list:

1️⃣ Swipe ⬅️ on the carousel to learn about value added content: what it is, why it matters and how to create it.

2️⃣ Check out the blog post at http://ow.ly/Bluo50Be3y1 to get the full scoop on creating value and trust with content.

3️⃣ DM or comment below with your thoughts.

Happy reading!

08/31/2020

What's the purpose of content? The answer may depend on the type of content, but if we're talking about marketing content, it exists to support relationships by establishing trust and providing valuable information. Yet, not all content achieves its purpose. How many times have you visited a website or a landing page and noticed that the content appeared to be poorly written, uninteresting and generally not very trustworthy? [ 965 more words ]

If your site suffers from high bounce rates and low conversion, it’s a sign your content is not valuable to customers. Here’s how to create value added content for your website and why …

08/29/2020

Happy Friday! Ended the week on a positive note with a nice little piece of feedback from a client whose project just wrapped up. This was a fun one because I got to do a little product testing as part of the deal.

08/24/2020

New post! Link in carousel...

Ever read a piece of copy that made you say, “I need this in my life! Where do I sign?”

If so, then you experienced buy in: the one thing that all effective copy must inspire.

On today’s blog post we’re talking about buy-in, and the 🖐 ways to create it in your marketing copy - or any other type of content where you want people to take action.

Your to-do list:

1️⃣ Swipe ⬅️ on the carousel to learn about buy in and why it’s the key to effective copy.

2️⃣ Check out the blog post at https://ow.ly/Fot130r5TIQ to get the full scoop on how to create buy in and inspire change with your copy.

3️⃣ DM or comment below with your thoughts.

I would 💕 to hear your thoughts on this. Tell me about what makes you take action. @ Edmonds, Washington

08/24/2020

Let's be real. Content may be king, but businesses don't invest in content just to wear a crown. Businesses need content that will influence their audience to take action - whether it's to click a button to buy a product, subscribe to emails, or download content. Influencing an audience is the primary job of marketing, sales and training copy. Yet too often, none of these succeed at the job they were created to do. [ 904 more words ]

Let’s be real. Content may be king, but businesses don’t invest in content just to wear a crown. Businesses need content that will influence their audience to take action – whethe…

08/21/2020

What makes a good copywriter? 🧐

Hint: it’s more than the ability to look good in nerdy glasses 🤓🤓 (although I do rock that librarian look a lot...😂)

Probably one of the most important traits in a copywriter is the ability to get into our audience’s heads - to understand their motivations, wants and needs. The ability to dig into your business and understand the challenges you face in attracting and converting customers is a close second.

For me, figuring out what will motivate and inspire the customer to take action (and figuring out what might be preventing them from doing so) is the fun part of my job. It’s not just writing copy, it’s content strategy...and sometimes business strategy as well.

People often think that a writer’s job is to put words on a page. Or that the most important qualification is the ability to spell or turn a phrase. But really, those skills are just the beginning. The ability to quickly understand the unique challenges of your business, develop customer insights and put those to work in the content I create is the real value I bring as a copywriter.

08/21/2020

It’s true and it’s the secret to effective networking- especially if you’re like me: uncomfortable with asking for what you want or are worth. If I take the focus off myself, and put it on others, success comes more easily.

08/18/2020

New post! Link in carousel...

If you’re anything like me 🙋‍♀️🙋‍♀️ you’re probably hoping life (and marketing) will go back to normal when this pandemic ends. Unfortunately 😕 it probably isn’t going to happen.

In today’s blog post we’re talking about the 5 ways marketing will change and the one quick 💨 action you can take now to position your business for life after Covid.

Your to-do list:

1️⃣ Swipe ⬅️ on the carousel to see the 5 changes to the marketing landscape that are likely to be permanent.

2️⃣ Check out the blog post at https://ow.ly/PBQF50B23QB to discover the one action you need to take now to position your business for success post-pandemic.

3️⃣ DM or comment below with your thoughts. Are we on the money 💰 or out to lunch?

Tell us what you’re seeing in your business!

@ Mukilteo, Washington

08/18/2020

It's been an age old truth that whenever hard times hit, marketing is one of the first departments to be cut. Marketing is widely seen as a cost center, not a profit center. Yet, this is a short sighted view. And it's incorrect, depending on what the role of marketing is within the business. Online services will become preferred. Throughout the coronavirus pandemic, even non-digital businesses have been forced to look for ways to take their businesses virtual. [ 613 more words ]

It’s been an age old truth that whenever hard times hit, marketing is one of the first departments to be cut. Marketing is widely seen as a cost center, not a profit center. Yet, this is a sh…