Cast Global Media

05/10/2021

Deliver Value That Addresses Pain Points

There’s a wealth of content — some good and some complete garbage. The way consumers connect with your business is through the value you deliver. Your follower base will grow if your content is practical and actionable.

It takes time to create good content. It takes research and a commitment not to lower your standards. There are many good examples of consistently delivering excellent content. Stand out by going over-the-top for your audience. They will notice and you will stand out.

The goal is to generate revenue but that shouldn’t come at the expense of how you make your audience feel. People can tell when you view them like a number. It repels them. The companies that build a raving audience do it by making a connection that goes beyond money.

Treat everyone you encounter with respect. When you build a loyal and engaged following, they will tell others and visibility will grow. This gives you the opportunity to make a greater impact.

Stand out. Don't follow another company’s blueprint just because they’re successful. Avoid the hype and spammy tactics. Those companies don’t last in the long run. Build your following by delivering value that helps solve your audience’s biggest struggles.

04/26/2021

Reasons Why You Don’t Experience Revenue Growth

In 2017, e-commerce sales hit five trillion dollars according to Digital Commerce 360. In 2017, Amazon alone generated 177.9 billion online according to the BBC.

The growth of your business will be determined by the efforts you make towards online marketing. The number of people and potential customers using the Internet will only increase as time rolls on.

But, there’s a reason businesses aren’t experiencing growth. That reason is because they haven’t and/or aren’t building their audience. It’s the #1 reason businesses don’t experience growth.

You can do everything else right, but if you don’t have an audience (and potential customer base) to see what you’re doing, you won’t get sales.

Most of the major social media networks want you to pay to reach your audience.

If you’re going to build an audience that buys what you sell, you should be building an email list along with your social media presence and getting exposure for your business through the media.

It should be a multi-tiered strategy. Building the best platform online is not enough. You should be making twice the amount of effort to build an audience that sees it.

04/12/2021

Simplify Your Foundation

You’ve seen websites that have so much going on that you just don’t know what to do. People get frustrated and leave when there are too many options on your website.

According to HubSpot research, you only have 10 seconds to capture someone’s attention when they visit your website. That means, it has to be simple and clear about what you are encouraging a new visitor to do.

Simplify as much as possible. A great example of this is the wildly popular website Zen Habits, which Time Magazine, is listed as one of the 25 best websites. The website boasts more than a million readers. Visitors love the simplicity.
Not every website can be that simple, but chances are there are ways to simplify your website. That will create a better user experience for potential new customers.

Naturally, you want it to increase revenue. In that desire to increase profits, you risk coming off as pushy to your community. The soft sell usually works best for closing a new customer.

Let the new customer know what your organization offers, show them the results they would get, and offer testimonials from people satisfied with what they bought from you. That information does all the selling for you without coming off as pushy.

03/29/2021

Build Increased Engagement This Way

Even in the most remote parts of the world, there is still access to the Internet. Everywhere you look, you’ll see people using smartphones to access the Internet and social media.

The opportunity to build or grow an organization using the power and reach of the Internet is exciting. Billions of users log on every day and you have the chance to reach the fraction that’s interested in the value you offer.

The key is understanding how to pique their interest. Hype is not how you build a loyal and engaged following online. Always represent your company.

People can tell the real thing when they see it. In fact, since so many companies put on a front, your organization stands out when you are authentic. Being authentic means a few things:

Always tell the truth. Even if it makes you look bad, be transparent. People connect with you when they feel like they see the full picture.
Don’t put yourself on a pedestal. Yes, you have accolades but cramming them down your audience’s throat doesn’t build a connection. You have to balance.
Answer email and social media messages as your team has time.

03/15/2021

Become an Industry Leader Online

Everyday, there are 4.5 billion people logging onto the Internet. If you’re looking to increase sales, the internet offers you an unlimited customer base. The opportunity to start from scratch and reach an engaged audience is exciting.

Time Magazine has an interesting calculator. The calculator estimates consumers are spending $550,000 every minute online. Some of those sales can be yours if you can stand out and show customers why they should do business with your company.

Some companies have hurt their reputation with hype and empty promises. One tip? Don’t overestimate what you’re doing.

When building, there’s a temptation to exaggerate what you’ve accomplished. The truth always has a funny way of revealing itself. The worst thing you can do is tarnish your reputation.

Do good work for your customers and that will lead to word of mouth marketing. Create and sell products and services that deliver results. Stay away from the hype and you will build all the credentials you need. Don't let the numbers blind you from what's important.

03/01/2021

Two Tips to Modern Business Growth

1. Keep it simple by focusing on the fundamentals.

Your website is your home base. It’s the place that you send leads, customers and potential partners to learn about your business. When it’s too confusing or not clear what you want consumers to do, you’ve lost them.

You’ve got 30 seconds to convince a new visitor to stay. Keep it simple and clean. Don’t try to wow leads with too many widgets and plug-ins. Let your content hook them.

Make the sign up for your email list prominent. Offer a free digital download to entice and inform leads. Email is still the best way to convert leads into customers. Build a list of consumers who love what you offer. They will be your evangelists.

2. Spend time on creating compelling content.

Content is still King. Despite the impressiveness of today’s modern websites and features, the content is what creates a buying decision. You should never phone it in. Your content needs to "wow" your audience and address their biggest pain points.

Your content must be fresh, actionable, and created for your target audience. Use strategies to build your audience. The goal is to get leads back to your website to absorb your content.

02/15/2021

Simple Strategies That Create New Business and Stronger Leadership

The lifeblood growth is new business. If you want your company to grow online, you have to attract new customers. Repeat business is great, but to get there, they first have to become customers.

There are some very simple things you could do that would consistently bring in new business in a cost effective way. Constant growth from many sources is the key to optimizing growth.

The answer? Connect deeper with your customers and employees.

Customers buy from who they know, like, and trust. The legendary Peter Drucker said, “People buy with their hearts, not their minds.” If a consumer doesn't feel that personal connection, chances are they’re not going to buy from your company.

Employees also want to feel that deeper connection. It’s how you improve employee retention.

Every company and leader is different, but simple things like talking about the founders and their efforts is more interesting than a list of accomplishments.

Get more personal. Start that process of getting people to know, like, and trust you.

02/03/2021

The Right Support and Agreements Avoid Conflict

Listening for the most acceptable course of action is important for leaders. Pointing out the merits of various ideas, from each perspective, has clear benefits organizations.

For instance, you might suggest the need for greater cooperation and collaboration to effectively address team issues and departmental problems.

The goal is to get the parties to shake hands and accept one of the alternatives identified. The goal is to reach a negotiated agreement.

Some leaders will go as far as to write up a contract in which actions and time frames are specified. However, it might be sufficient to meet with the individuals and have them answer these questions:

“What action will you both put in place to prevent conflicts from arising in the future?”
“What will you do if problems arise in the future?

This mediation process works between groups as well as individuals. Having conflict or dealing with conflict can be stressful. Use these tips to get through it and build your culture by design.

02/01/2021

Pro Tip Monday

5 Ways to Easily Expand Your Digital Footprint

1. run ads on social sites

2. contribute guest blog posts

3. repurpose existing content

4. create a podcast (we can help with this)

5. host a joint webinar

01/26/2021

Check out my latest article at The Good Men Project all about how to build a business.

You can build a business this year by understanding and implementing these strategies.

01/25/2021

Pro Tip Monday

Use these 5 Tips to Boost Your Brand with Social Authority

1. Guest on podcasts (we can help with this)

2. Get published on authority publications

3. Have a professional online presence

4. Get positive client reviews

5. Share useful content

01/19/2021

Using modern tech to make onboarding easier.

There are ways to finesse the process and provide a smooth transition for new hires.