I wrote my first book in 2009 trying to change the way traditional B2B sales were done and how companies treated their salespeople. We need a new model for B2B sales, not just another upgrade, 1.0, 2.0, 3.0, etc. The foundation and methodology of traditional B2B sales and even marketing is and has been broken for decades. Which has motivated me to write my second book on B2B sales and marketing. A
major point in my book is going to talk about the way companies treat some of their employees so poorly, like SH !, i.e. salespeople. “Nothing happens until something is sold” but, still treat them poorly. Little, to no job security, high pressure, and stress to meet sales goals, short tenure/high turnover, all of which hurts salespeople and their families. I listen to a lot of podcasts/Live LinkedIn/YouTube, other interviewing B2B sales and marketing top management individuals, notice I don't use the word leaders. I am amazed, flabbergasted, that much of what I criticized in my first book, written, and spoken about since, which is broken about sales and marketing, is still being pushed to this day. The secret is out though, to buyers/customers, the traditional B2B sales/marketing model is broken and continues to sink at a rapid pace in today's ultra-competitive digital online world we live in. Do you want to join me in creating a dramatic change in the B2B sales world??? Then follow me…
True, CxOs, owners, and sales leaders brave enough to change will help bring in large amounts of new revenue and 'stop' miss treating people/humans and their families, i.e. salespeople and their families are real people, and deserve a career, not a job, and stability in their work-life.
“We’re here to put a dent in the universe.” - Steve Jobs. Well then, “I want to put a dent in the B2B sales world, for the good!” and is the goal of my second book on B2B sales.
