FireCoach.ai

11/09/2026

What do roads, plumbing and power lines have to do with Salesforce?

On Revenue Rearview, Richard Terry-Lloyd, CRO at Netlify, takes me back to the early days of Salesforce, when Mark Benioff used SimCity to explain what the team was building. Sales was the first building. The bigger idea was what other companies could build once the roads were in.

It’s a question worth asking about your own business. What are you putting in place today that will make the next stage of growth easier?

11/05/2026

If doubling your revenue means doubling your team and kissing your weekends goodbye… we need a better growth plan!

Growth has a funny way of creating more work for the same 3 people.

Usually your best people. Lucky them.

One thing we look at when building tech for companies through FireCoach AI:

What keeps requiring a human that really shouldn’t?

→ The founder explaining the pitch. Again.
→ The sales manager answering the same question.
→ The top salesperson stopping THEIR work to train everyone else.

All valuable expertise. All stuck on repeat.

Here’s how we approach it:

📍 Find the repeat. What did someone explain five times this week?

📍 Capture the expertise. How does your best person actually handle it?

📍 Put the tech to work. Make that knowledge available so people can learn, practice, and get feedback without waiting for someone to be free.

📍 Build the habit. Give people a clear reason and time to use it. Another login and a “good luck!” email won’t cut it.

📍 Check what improved. Fewer interruptions? Less hand-holding? Can the same team support more business?

For example, we turn sales knowledge into interactive training where reps and dealers can practice real customer conversations.

Your expert helps shape it. The technology handles the repeat practice and feedback.

That’s a practical way for a non-tech company to start thinking bigger with AI.

Start with the work that keeps eating your people’s time.

What does your team explain over and over? There might be a few hours of your week hiding in that answer.

Cheers!

10/29/2026

Gartner just made it official!

AI sales roleplay is its own category now. Woo hoo!

So what does that mean for YOU?

When Gartner names a category, your competitors start budgeting for it.

Which means sales reps are…
→ Rehearsing tomorrow’s discovery call tonight
→ Hearing the pricing objection 20 times before a buyer says it once
→ Walking in already warmed up

Here’s the kicker → top reps already do about 2x the roleplays of everyone else.

It’s not talent. It’s PRACTICE.

Most sales leaders still think practice = a Friday roleplay with their manager.

Lo siento, amigos - that ain’t going to cut it today.

Nice-to-have → need-to-have.

That shift has happened.

Soo - what do we do???

Ya gotta give your reps a practice flywheel that’s fast, adaptive to each rep, and built on how YOU sell. Not a generic script via PowerPoint.

25 years in the field taught me this the hard way. I watched too many good reps learn on deals I couldn’t afford to lose.

P.S. This is exactly why I built FireCoach dot AI. It turns the sales training you already have into an interactive practice flywheel.

Don’t reinvent the wheel - we already did it for you! 😉

10/28/2026

Do you know sales rep ramp time is up 44% since 2020?!

4.3 months → 6.2 months.

It isn’t a talent prob.

So what up?

Reps have always learned on live calls.

That part didn’t change.

Everything around it did:
→ Deals take longer. 68 days to 92 (The Bridge Group data). Less practice calls to learn from.
→ More buyers per deal. 5 to 7 stakeholders. More objections to learn.
→ Managers coach less. Under 18% of their week.
→ The sales floor is gone. Nobody overhears the top rep anymore.
→ Heavier jobs. Bigger quotas, 7 to 10 tools to learn.

You used to be able to learn on live calls and be okay...BECAUSE - your manager was ten feet away. A blown call was cheap.

Now every live call is slower, bigger, and feedback takes too long.

Same method.

Waay higher price!

Ok Midori, so what do we do???
Y
a gotta create an interactive sales training flywheel that’s way faster, AND is adaptive to the sales rep.

P.S. This is exactly why I built FireCoach.ai - it’s the full flywheel built from your sales training you already have.

Ya don’t need to reinvent the wheel - we already did it for you! 😁

10/27/2026

How many of you have bought software, apps, or online courses you never use...bc getting started was such a pain in the as*??? ✋

That virtual junk drawer of “this was gonna change EVERYTHING” purchases.

At FireCoach AI, we hate that drawer so much, we made 3 weeks of white-glove onboarding part of the experience for every client.

We’re right there with your team...getting them practicing, building confidence, and actually USING what you paid for.

The goal? Full adoption. If not a slight addiction. 😜

The “one more practice round...I wanna nail this” kind.

Cheers!

10/26/2026

Your next closed deal could start with a better question. Steal these six upgrades and put ’em to work.

Cheers!

10/26/2026

Morning workstation…with my VA. He works for snacks 🐾

10/23/2026

BUSINESS GROWING AT ITS HIGHEST POTENTIAL?

Entrepreneurs and founders — I joined Jv Crum III on the Conscious Millionaire Show — the World's #1 Performance Podcast — for a conversation about "Turn Your Sales Team into Ultra-Performers"

What if you could unlock more of your potential, increase sales, grow profits, and make a bigger impact?

How much bigger and faster would your business grow?

Listen for the Ultra-Performance Challenge and my answers to JV's 8 Lightning Round Questions — including strategies and action steps you can put to work immediately.

Get the link in the comments ⬇️

Cheers!

10/15/2026

Apparently, ambition is contagious. You hang around enough women doing extraordinary things, and “Could I?” starts turning into “Why couldn’t I?”

After a month of events in SF, including Women in Tech, part of TechCrunch Disrupt, I’m coming home with a very full brain and a little more courage.

A few of the badass women who’ve stayed on my mind:

• Alisha Esmail was a barista. Traveling through South America opened her eyes to problems in coffee sourcing, so she built a company around exceptional beans and humane sourcing. She later sold it to a much larger producer and created financial freedom for herself. Naturally, I wanted the WHOLE story. Good news: she’s coming on Revenue Rearview!

• Another woman started a biotech company to tackle a disease affecting her uncle that has no cure. SIX YEARS of pitching, finding funding, and pushing the work forward. I keep thinking about how deeply you have to believe in something to keep going like that.

• Christine Cornellier, who I’m happy to now call a friend, is helping women build the wealth to become accredited investors and access private investment opportunities. She’s self-made and wants more women to have a seat at that table. Yes, please!

I’ve had moments in these rooms where I’ve felt intimidated. Then I find myself in a conversation that makes me realize, 'oh, I have a lot to contribute'.

That’s what keeps pulling me back to these events. I get out of my own head, hear what someone else is attempting, and suddenly an idea I’ve been questioning feels worth pursuing.

If you’ve been keeping an ambition to yourself, find a few people you can say it out loud to.

Preferably the kind who ask, “Okay, how do we make that happen?”

Those are good people to keep close.

Cheers to making wild things happen! 🥳

07/20/2026

FireCoach.ai was featured in the La Examiner this week alongside a few tech founders, in a piece that addresses "How AI Is Driving Revenue Growth Through Smarter Sales, Communication, and Marketing."

Sharing it because it pushes back on the scariest headline of the year.

→"AI is coming for your job."

It's not the story I'm seeing.

Here's what the piece actually shows:

AI isn't winning by replacing your people. It's winning by making your good people dangerous.

Every company in it was running the same play from a different seat:

→ Sales: reps practicing the brutal call before it costs a real deal.

→ Communication: AI eating the busywork so humans do the part only humans can.

→ Marketing: reading real buyer intent, so you talk to the 8,000 who are ready instead of the 1.5 million who are absolutely not.

Different functions. Exact same pattern.

The tech didn't write the strategy. The humans did. AI just ran it faster, cleaner, and at a scale no team could touch on caffeine and willpower alone.

That's the whole shift. And most teams are staring right past it.

They keep asking "what can AI replace?" The teams pulling ahead ask a better one: "where is my judgment sharpest, and how do I put more of it into motion?"

One question shrinks your team.

The other one multiplies it.

Full read below. 👇

https://laexaminer.com/how-ai-is-driving-revenue-growth-through-smarter-sales-communication-and-marketing/

Artificial intelligence has moved well beyond being an experimental technology reserved for IT departments. Increasingly, businesses are treating AI as a