Fuel to Fire

08/17/2026

Your sales reps are practicing every day.

The question is... are they practicing on your prospects?

AI has changed the game. The way we've trained sales teams - for decades - is now costing you mucho dinero!

Good news - it's a lot easier now. Take a watch. 👇

Cheers!

07/20/2026

FireCoach.ai was featured in the La Examiner this week alongside a few tech founders, in a piece that addresses "How AI Is Driving Revenue Growth Through Smarter Sales, Communication, and Marketing."

Sharing it because it pushes back on the scariest headline of the year.

→"AI is coming for your job."

It's not the story I'm seeing.

Here's what the piece actually shows:

AI isn't winning by replacing your people. It's winning by making your good people dangerous.

Every company in it was running the same play from a different seat:

→ Sales: reps practicing the brutal call before it costs a real deal.

→ Communication: AI eating the busywork so humans do the part only humans can.

→ Marketing: reading real buyer intent, so you talk to the 8,000 who are ready instead of the 1.5 million who are absolutely not.

Different functions. Exact same pattern.

The tech didn't write the strategy. The humans did. AI just ran it faster, cleaner, and at a scale no team could touch on caffeine and willpower alone.

That's the whole shift. And most teams are staring right past it.

They keep asking "what can AI replace?" The teams pulling ahead ask a better one: "where is my judgment sharpest, and how do I put more of it into motion?"

One question shrinks your team.

The other one multiplies it.

Full read below. 👇

https://laexaminer.com/how-ai-is-driving-revenue-growth-through-smarter-sales-communication-and-marketing/

Artificial intelligence has moved well beyond being an experimental technology reserved for IT departments. Increasingly, businesses are treating AI as a

06/15/2026

Excited to show you how you can clone your top sales rep!

06/11/2026

The idea is simple. Tomorrow-you wakes up and feels something based entirely on what today-you did.

Did you make the calls or dodge them? Workout or hit snooze? Ate clean or ate the regret? You're always building the mood of the person you wake up as. - Yup, re-read that last line!

I interviewed Josh Rickaby a while back. Now he's a friend, and one of the sharpest sales leaders I know. He runs his pipeline the same way he trains for triathlons: every choice today is a deposit into how tomorrow-him feels at 5am. The hard call. The early run. The thing nobody's watching.

Sales leaders, this is the whole job. The reps you coach today are the reason tomorrow-you isn't on three calls cleaning up a deal that should've closed itself. Make the call. Run the drill. Bank the day.

Future-you is already awake, waiting to see what you did.

Remember tomorrow. De nada! 😉

04/30/2026

Here are 5 ways to rescue a sales call and regain your control.

Cheers to that, right?!!! 😀

04/26/2026

Most people think empathy is soft. Last night I sat across from people who've built empires in the most ruthless industries on earth. They'd disagree.

This was a Movi Collective dinner, with founders, financial leaders, tech execs, people in fields that will chew you up if you let them.

The topic? Empathy in leadership.

Remember the financial crisis of early 2000's? One member shared witnessing a CEO of a well-known mortgage lending firm having his worst day ever. Firm under siege, a client on the phone absolutely unloading on him. He was completely spent, but he listened patiently and remained calm anyway.

Someone else talked about being bullied as a kid, and how that shaped every leadership decision since.

FYI - this person's company has been acquired by Clay, and he's a venture capitalist. I'd say his approach has worked for him! 😃

What struck me wasn't the stories. It was the pattern.

These leaders all had a clear sense of who they wanted to be. And when things got hard, they made decisions from that place. Not fear. Not ego.

Who's one leader who showed you what empathy actually looks like? 👇

04/11/2026

The right room doesn't just inspire you → it quantum leaps your entire business. 🔥

This week inside the Fuel to Fire® Slack community, I worked alongside Phanindra Reddy to implement Claude Max, Composio, and a full suite of AI tools.

Umm, holy crap, the efficiency, brain power, and biz strategy...and 💰 saved are REAL!

Phanindra was looking for 5 companies in our group to Alpha test his AI biz optimization system. I raised my hand so fast my shoulder almost came out of the socket!

The use cases are still unfolding. The potential? Enormous.

Our Slack group is a room full of brilliant, action-oriented people who show up, share their genius, and build something bigger together.

Sales leadership & revenue growth are the focus, but there is SO much more happening in here.

Wanna see if our community is what you need?

Grab the website link in the comments 👇

04/08/2026

"Everybody deserves a chance, even if they're the wrong fit."

I sat down with Adam Tosto at Maison Villevert to discuss the "invisible" work of sales leadership: The Plan to Perform. 🧵

The Value Bridge:
Adam breaks down why a 30-60-90-120 day timeline is the ultimate "due diligence" for any manager. It’s not about micromanagement. It’s about professional respect.

Watch the full interview with Adam Tosto here to see how top-tier leaders handle underperformance - link in comments 👇

04/03/2026

Is your sales team actually "underperforming," or is your system just broken? 📉

It’s a trap I see all the time → Founders trying to "scale" their way out of a messy process.

But as Brandie Grace Wong, CEO of Totally Brand It, points out in our latest video, adding more people to a mess just creates a bigger mess.

If you feel like you're throwing money at leads or headcount but the needle isn't moving, it’s time to stop and look at your operations.

→ Is your CRM a graveyard of "dead" leads?

→ Do you know exactly where your pipeline is leaking?

Fixing these gaps is the only way to grow without losing your mind (or your margins).

I’m sharing the full breakdown of how to fix your sales ops before you scale. Check out the video here 👇

04/02/2026

We’ve all been in that room.

You’re presenting a solution that is technically brilliant. It’s faster, more accurate, and "the future."

But across the table, the person who has been in the industry for 30+ years is looking at you like you’re speaking a foreign language. To them, "Technically Advanced" is just a fancy way of saying "Expensive and Fragile." 🏃‍♂️💨

The truth? They aren’t being stubborn. They’re being protective.

In my latest video (below), Brian McCullom, Director of Sales for Polyrix, and I dive into why the "Old Guard" wants to run for the hills when they see high-tech solutions, and how you should actually handle that conversation.

1. Respect the "Poka-Yoke"
For decades, manual processes and "poka-yokes" (error-proofing) have kept the lights on. If a sales leader or shop manager has a manual check that works, calling it "outdated" is an insult to their success.

2. The "Readiness" Reality Check
Sometimes, the most honest thing you can say is: "You might not be ready for this yet."

If a team is still struggling with basic manual logging, throwing an AI-driven system at them won't fix the problem. It will just create a more expensive mess.

3. Build a Bridge, Not a Shortcut
Don't pitch a replacement. Pitch a safety net.
The goal isn't to take the tool out of the veteran’s hand. It’s to give them a digital "check" that makes their 30 years of experience even more impactful.

The Bottom Line... You can’t sell innovation to someone who doesn't feel safe. Validate the history, respect the manual process, and meet them where they are vs. where you want them to be.

Sales Leaders: Have you ever walked away from a deal because the prospect just wasn't "digitally ready"? Or did you find a way to bridge the gap?

Let’s talk about it in the comments. 👇