Lovely Day Strategy

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Lovely Day Strategy

Hi, I'm Lindsey! I help wedding planners to stand out in their flooded market, so that they can get Hi! I’m Lindsey. If you like dogs, even better!

I’m the go-to marketing and business coach for wedding planners who want to be fully booked with wonderful clients. I help wedding planners stand out in their flooded market, get more inquiries and book clients through doable, focused action steps based on my ten years (and counting) of experience as a wedding planner and business owner at Lovely Day Events. If you want to stop stressing about getting inquiries and start flourishing, I’m your gal.

08/11/2022

Owning a wedding planning business is for a very specific type of person. It isn’t just about being a fabulous wedding planner or having a keen eye for wedding design. You must also be a savvy business owner. If you’re lacking in either category, success always seems just out of reach & can make it feel like every wedding planner on Instagram is doing better than you.⁠
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It’s not easy running a wedding planning business & being a wedding planner. You have to wear a lot of hats. You not only have to be a talented wedding planner, but you also have to be a marketer, a bookkeeper, a social media maven, a salesperson, a human resources manager & so much more. Plus, if you're planning weddings as a side hustle, while you’re working a soul-sucking job or while trying to raise a family, well, you have to be kind of a badass.⁠
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Now, I’m not saying this to discourage you. In fact, the opposite is true. I want to ENCOURAGE you to keep on going. If it is really, truly your dream, to be a wedding planner - it’s there for you to take & succeed. You can have it all. But only if you give it your all and show up. Every. Single. Day.⁠
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Here is what you need to do:⁠
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* Get over your worries.⁠
* Invest in yourself.⁠
* Be confident.⁠
* Stand out.⁠
* Plan and execute amazing weddings.⁠
* Build relationships with other vendors. ⁠
* Create raving fans. ⁠
* Repeat.⁠
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What is your favorite part about being a wedding planner?⁠

planner: / photo: / venue: / florist: / caterer: / hair and makeup: / music: / rentals: / cake: / ice cream: / sings:

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08/04/2022

10 things I have learned from being a wedding planner⁠
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I always say that being a wedding planner picked me. I always loved being a small business owner. It turned out that my need to organize, being a people pleaser and appreciation for a charcuterie spread made wedding planning a perfect fit for my personality.⁠
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Today I’m sharing 10 things I’ve learned from being a wedding planner.⁠
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1. Low prices lead to budget shoppers⁠
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2. Raising your prices makes you raise your game⁠
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3. I have very thick skin, but it wasn’t always that way⁠
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4. Just because someone will pay my price doesn’t mean I need to book them⁠
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5. Vendor relationships are EVERYTHING⁠
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6. Knowing who your ideal client really is the foundation to booking wonderful clients⁠
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7. You must be patient⁠
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8. Taking Sundays off is nonnegotiable⁠
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9. Find wedding business besties⁠
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10. Take care of yourself⁠

planner: / photo: / venue: / florist: / caterer: / hair and makeup: / music: / rentals: / cake: / ice cream: / sings:

07/27/2022

What are you doing to attract wedding planning clients to your business? 🌟⁠
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There are a number of things that you can (and should!) be doing consistently in order to show that you are current, know the trends, and are in tune with what your wedding couples need. ⁠
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Tell me where you put most of your effort to attract new clients? 👇👇👇⁠
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planner: / photo: / venue: / florist: / caterer: / music: & / rentals:
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07/22/2022

What is cuter than a dog? A dog in his most formal attire!

He may be a show stealer but I don't think anyone would mind...look at that face 🐶.

planner: / photo: / venue: / florist: / hair and make up: / music: / rentals: / cake: / ci**rs: **rs / choreographer: / signs: / photobooth: / invitations: / transportation: / Videographer:

06/27/2022

Are you ready to create a plan that shows you HOW to create full-time income so you can quit your 9-5?

Today is the last day to register for the FREE class!

We are chatting about the 3-part full-time framework Halima created for overworked wedding planners that want to focus only on their wedding planning business and stop putting it on the back burner to their 9-5.
Sound like something you want to chat about?

Learn how to step away from your 9-5 and create a consistent revenue stream of QUALIFIED couples, and more money in your business.

Ok, I’ll see ya at the class! You can grab your FREE seat here that I’m saving for ya > www.heyhalima.com/lindsey

06/23/2022

There are business gurus who believe the key to getting more clients and making more money is to:
..Work harder..Longer hours..Add more projects..Spend MORE time on social media

And I completely disagree. So does my friend Halima from Lively Wed Academy.

Because going "all in" ALL the time is just a recipe for burnout.

Which is why Halima is going over the 3-part full-time framework that creates wedding planning businesses that pay the bills so you can quit your 9-5.

We will be teaching this LIVE on Tuesday, June 28th!

This will change EVERYTHING when it comes to how you approach your business and your time.

Signup for free here > www.heyhalima.com/lindsey

06/21/2022

Do you feel like no matter how many hours you put into your wedding business it STILL is not producing enough money?

It’s like you put all this time into something without getting big results and it is SO frustrating.

My friend Halima created the 3-part full-time framework that was created for wedding planners who want to quit their 9-5 and focus on their wedding business.

Her process takes you through step by step on HOW to make more money in your business so you can rely on that to pay your bills.

It’s the foolproof system that helps you create consistent income without having to work crazy hours.

Oh, and she is teaching the entire system live.

And it’s free.

www.heyhalima.com/lindsey

If you are saying “YES, I want this! I want Halima to help rearrange my business so I can attract the right couples at the right price…

… Great. Come hang out with us LIVE at the class on Tuesday, June 28th at 11 am CST.

www.heyhalima.com/lindsey

06/08/2022

As a wedding planner, you meet with many engaged couples. You are hoping to turn them into clients. It can be very frustrating when you have a long meeting with a couple, feel like you really connected, start to get excited about their wedding & then they don’t book.

A prepared, thoughtful & genuine sales call that ends with you asking for the sale, will result in booking more clients.

Today I'm demystifying the sales call & breaking down my process for you.

PREPARE for the call. The call could be on the phone, a video call, or an in-person meeting. Review their contact form from your website. If you use a questionnaire (which I suggest you do) review that & print it so you can take notes. Have all your questions ready & sales pitch well-rehearsed so it flows like a natural conversation.

1 day before the call, send an email reminder to the couple. Be sure to include the who, what, where, when & why of the meeting. You will look like a real pro & they will appreciate the reminder.

Start THE CALL on time. If the call is at 11:00 am, call at 11:00 am, not 11:01 am. During the call, you are going to give them a taste of what it is like to work with you.

When the call starts, make friendly small talk to warm up to each other. Remember, the call is about them & how your skills can help them plan their wedding.

During the call, have a list of ?'s to ask them about themselves & their wedding. Anticipate their needs & ?'s, so you can address them before they ask. This is best done with a template so you are covering the same questions each time. You can add to the template as you keep going & see recurring ?'s.

Be sure to ASK FOR THE SALE. At the end of the call give your sales pitch, where you describe your specific wedding planning services & why you are the person to help make their wedding day fantastic & low stress. End with telling them the next step.

To wrap up the call, thank them for their time & ask if they have any final ?'s.

Don’t forget to follow up after the call. It is best to follow up within 24 hrs so that the call is fresh in their mind. Send their proposal, contract & options for payment promptly & make it as simple as possible.

photo and planner / flowers: / venue: / rentals:

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06/03/2022

I love venues that are so beautiful on their own, without a lot of dressing up. For example, the exterior wall at is covered in ivy and makes the dining area feel like a secret garden. It's so charming!

planner and photo: / venue: / florist:

05/25/2022

Some of my favorite photos are when the fur babies make an appearance. Our animals play such a large and important role in our lives so, if possible, they should play a part in your wedding too.

Did your animals play a part in your wedding? If not, would you want them to if you had to do it over?

If you are still planning your wedding, will they play a role in your big day?

Let me know if the comments!

planner: / photo: / venue:

05/16/2022

I was quoted in a great article on called 7 Expenses Bridesmaids Are Traditionally Expected to Pay For.

This post will give you insights into what you can expect to pay for as a bridesmaid in 2022 & beyond.

Check out the post and in the meantime, here is one of the snippets from my contribution :)

BRIDESMAID DRESS AND ACCESSORIES
Do bridesmaids pay for their own dresses? It's a common question, and the answer is almost always yes. "Bridesmaids are typically expected to pay for their own dresses," says Napa-based wedding planner Lindsey Nickel, founder of Lovely Day Events. While the bride will often have a vision of what bridesmaids are going to wear, the method of selecting dresses varies. Some may request that all bridesmaids wear the same dress, while others take a more relaxed approach to shopping (which may allow you to choose a more affordable option). Nickel adds that purchasing additional wedding day accessories also falls on bridesmaids. If you're given the go-ahead to shop freely, consider a variety of money-saving hacks to stay on budget. "If you can pick your own jewelry and shoes, look through what you already have or check thrift stores and websites like Facebook Marketplace for a good deal," she suggests.

planner: / photo: / venue: / florist: / caterer: ⁠ / music: ⁠ /⁠
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05/08/2022

Happy Mother's Day to all my beautiful brides who are mothers, and to all of the mom's I get the honor to call my friends and family.

Address

Napa, CA
94559

Website

https://lovelydaystrategy.com/masterclass

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