Offset Commerce

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Offset Commerce The Commerce Platform Built for Fine Wine

“Before Offset, we were crippled by the time it took to do any of our behind the scenes work. It was very manual. It too...
10/06/2026

“Before Offset, we were crippled by the time it took to do any of our behind the scenes work. It was very manual. It took the dopamine hit of a sale away completely.”
– Karen Williams, Founder, ACME Fine W**es

ACME Fine W**es is one of the great ambassadors and evangelizers for American w**e. W**emakers debut their brands here because they know ACME ewill introduce them with thoughtfulness and care.

Before Offset, sustaining that reputation is the required a team of 11 and more hours than anyone had. 

Today it’s three — Karen, Liz, and Carina — running a business more profitable than it has ever been.

Order processing dropped from 25 minutes to under five. Club processing that once required 80 hours of manual work now takes four, a 95% reduction in time.

Liz Murray, Managing Director, reports, “We get more time face to face with clients without worrying about the pile at our desk we’d have to return to.”

🎥 + 📷 Brandon Lavoie / Offset Brand Studio

09/23/2026

ACME Fine W**es has been the first call for debut w**e brands since 2003 — producers like Hensel West know why.

Karen Williams, ACME’s founder:

“We taste w**es every day, so among them we find the very best, that has always been my guiding light: find brands that have high quality and a great story, and watch them grow.”

“Between ACME and Offset, we have very similar ethics and approaches — working with brands that have a meaning behind them, a good story, good people. We sincerely admire what Offset does for their clientele, because it’s mirrored exactly in what we want for our clients: someone to trust, who steers you in the right direction every time.”

🎥 Brandon Lavoie / Offset Brand Studio

“Offset is almost like your MVP employee. They can do it all, and there’s a team that’s always there to support you.” – ...
09/09/2026

“Offset is almost like your MVP employee. They can do it all, and there’s a team that’s always there to support you.”
– Erinn Maloney,
Larkmead Vineyards, Marketing & Brand Director

When Erinn talks to other w**eries about Offset, the first thing she mentions is service. “The thing I always tell people to look for is the responsiveness and accuracy of customer support.”

Within three minutes, you have someone getting back to you. And if it’s a bigger issue, it’s even faster. “To feel acknowledged and listened to as a client is really powerful.”

Read more at the 🔗 in our bio.

🎥 + 📷 Brandon Lavoie / Offset Brand Studio

06/22/2026

Morisoli Vineyard x Offset Commerce

Chris Morisoli flew US Army medevac helicopters for twelve years. When he came home in 2018, his dad had a pair of coveralls waiting, embroidered with his new title: Tractor Pilot.

The Morisoli family has been farming the same 53 acres on the Rutherford Bench since 1902. Most of their fruit goes to producers like Elyse W**es, Nickel & Nickel W**ery, and Schrader Cellars. The small amount they keep for themselves, less than 2% of production, goes into Morisoli Vineyard w**es sold direct through allocation using Offset Commerce.

In Chris’s words: “Pops really wants me on the tractor more than he wants me behind a computer. So having Offset really helps us.”

🎥 Brandon Lavoie

Join us June 6th and 7th for w**e in the redwoods at **efest.In our third year as a sponsor, we’re excited to support Of...
05/07/2026

Join us June 6th and 7th for w**e in the redwoods at **efest.

In our third year as a sponsor, we’re excited to support Offset clients: **ery, **eco, **ecoyeah, **es , and **es — along with the new and emerging w**emakers joining the event for the first time this year.

“As a company with only w**e production and vineyard staff, we needed a platform that could handle the complexity of w**...
05/07/2026

“As a company with only w**e production and vineyard staff, we needed a platform that could handle the complexity of w**e sales without adding complexity to our day-to-day operations. When comparing solutions, Offset Commerce stood out because they clearly understood the unique challenges of selling w**e–from compliance integrations to managing shipping in-house during punch downs and pump overs. The Offset Commerce team feels more like an extension of our own staff than a vendor. They understand w**e industry workflows and proactively suggest solutions based on their experience with other w**eries. They are constantly evolving and willing to customize the software to handle our unique requests. Most importantly, our members are happier than ever; the interface is clean and intuitive. In an industry where personal relationships matter so much, having technology that enhances rather than hinders those connections is invaluable. Offset gets that, and it shows in every aspect of their platform.”

Eric Prahl, W**emaker

04/27/2026

**e was a deliberate late arrival to online commerce. When you’ve spent fifty years building a thriving importing business, one of the most beloved w**e newsletters in the country and a Berkeley shop that inspires pilgrimages, the bar is going to be high. Here’s what / enabled them to build.

📹 by

04/27/2026

At **e’s Berkeley shop the sale has always been secondary to the conversation. Offset’s Point of Sale technology allows the transaction to disappear into the interaction.

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“It really is a piece of magic in an unexpected place, you don’t expect to see cutting edge point of sale technology in ...
04/27/2026

“It really is a piece of magic in an unexpected place, you don’t expect to see cutting edge point of sale technology in an old world w**e shop, but that’s exactly what Offset is able to provide.”

Will Meinberg, Retail Manager
**e

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1801 Old Sonoma Road
Napa, CA
94559

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