Offset Commerce

Offset Commerce The Commerce Platform Built for Fine Wine

Join us June 6th and 7th for wine in the redwoods at .In our third year as a sponsor, we’re excited to support Offset cl...
05/07/2026

Join us June 6th and 7th for wine in the redwoods at .

In our third year as a sponsor, we’re excited to support Offset clients: , , , , and — along with the new and emerging winemakers joining the event for the first time this year.

“As a company with only wine production and vineyard staff, we needed a platform that could handle the complexity of win...
05/07/2026

“As a company with only wine production and vineyard staff, we needed a platform that could handle the complexity of wine sales without adding complexity to our day-to-day operations. When comparing solutions, Offset Commerce stood out because they clearly understood the unique challenges of selling wine–from compliance integrations to managing shipping in-house during punch downs and pump overs. The Offset Commerce team feels more like an extension of our own staff than a vendor. They understand wine industry workflows and proactively suggest solutions based on their experience with other wineries. They are constantly evolving and willing to customize the software to handle our unique requests. Most importantly, our members are happier than ever; the interface is clean and intuitive. In an industry where personal relationships matter so much, having technology that enhances rather than hinders those connections is invaluable. Offset gets that, and it shows in every aspect of their platform.”

Eric Prahl, Winemaker

04/27/2026

was a deliberate late arrival to online commerce. When you’ve spent fifty years building a thriving importing business, one of the most beloved wine newsletters in the country and a Berkeley shop that inspires pilgrimages, the bar is going to be high. Here’s what / enabled them to build.

📹 by

04/27/2026

At ’s Berkeley shop the sale has always been secondary to the conversation. Offset’s Point of Sale technology allows the transaction to disappear into the interaction.

Video by

“It really is a piece of magic in an unexpected place, you don’t expect to see cutting edge point of sale technology in ...
04/27/2026

“It really is a piece of magic in an unexpected place, you don’t expect to see cutting edge point of sale technology in an old world wine shop, but that’s exactly what Offset is able to provide.”

Will Meinberg, Retail Manager

Congratulations to on being named #2 Wine of the Year by Wine Spectator for their 2023 Chardonnay Sonoma Coast UV-SL V...
11/13/2025

Congratulations to on being named #2 Wine of the Year by Wine Spectator for their 2023 Chardonnay Sonoma Coast UV-SL Vineyard.

Offset Commerce is built on long-term relationships.—Thirteen years ago, before we built our commerce platform, Offset’s...
10/15/2025

Offset Commerce is built on long-term relationships.

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Thirteen years ago, before we built our commerce platform, Offset’s and collaborated on a website for Araujo Estate. This early collaboration planted the seed for a deeper integration of tech and design, and ultimately led to the merging of their respective companies a few years later.

When Bart and Daphne Araujo sold their namesake estate and started Accendo Cellars, we continued our collaboration by designing and building them a new website, with their allocations proudly handled by our then-nascent commerce platform.

Accendo Cellars, now Accendo “Estate”, is owned by winegrowers, Jack Bittner, Paul Goldbert, and Giancarlo Bettinelli—an ownership transferred rooted in its own long-term relationship, as growers for Accendo Cellars. 

Today, we’re proud to continue our partnership with through an updated website powered by .

Long-term partnerships with brands (and more importantly, good people) are at the core of what we do, and what gives our work meaning day to day.

We couldn’t be more excited for this new grower-owned iteration of Accendo Estate.

Slide 2: Araujo Estate website, 2012
Slide 3: Accendo Cellars website, 2015
Slide 4: Accendo Estate website, October 2025.

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“We chose Offset due to our shared value of offering customers a simple and seamless ordering experience. Over the years...
10/14/2025

“We chose Offset due to our shared value of offering customers a simple and seamless ordering experience. Over the years they have provided us with exceptional service and powerful tools. Ultimately, they make our job a lot easier.”

Sierra Christensen
General Manager,

in St. Helena, California is more than a premier fine wine retailer. Founded in 2003, ACME is a beloved institution and...
10/13/2025

in St. Helena, California is more than a premier fine wine retailer. Founded in 2003, ACME is a beloved institution and one of the great ambassadors and evangelizers for American wine (and so many of our clients!).

Their sustained success stems from lasting bonds with loyal customers and winemakers who know and trust ACME will introduce their brand with thoughtfulness and care.

When ACME approached us, they struggled with a legacy e-commerce platform that necessitated a large administrative and sales team dedicating countless hours to manual entry across platforms that were not integrated. For ACME, the upshot of all this was frustration, hesitation to grow, and never enough time in the day to put a dent in the mountain of tasks each order, subscription, or allocation required.

Today with Offset Commerce, ACME looks much different:

• A team of 3 oversees a business that is more profitable AND more enjoyable, with a 3x+ increase in revenue per team member.

• 7 day average improvement in time between customer order and shipment receipt.

• 95% reduction in time required to process club subscriptions.

• 50% reduction in time needed to open and complete and order for a customer.

“It used to take me 2 weeks to process our club orders. Now it takes me 4 hours”
-Liz Murray, ACME Fine Wines

“Now we have time for relationships. It’s changed the entire complexion of the business.”
-Karen Williams, ACME Fine Wines

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1801 Old Sonoma Road
Napa, CA
94559

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