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Let's Go Studio Let’s Go Studio helps nonprofits think clearly, communicate boldly, and lead with heart. Let’s build something that matters.

Founded by a seasoned nonprofit leader, we blend strategy, storytelling, and smart design to move missions forward.

10/28/2026

We've been having a lot of fun putting together a November video campaign for some of the nonprofits I work with, and I wanted to share a little preview!

The idea is pretty simple: 30 days, 30 short videos, and 30 opportunities to celebrate the people, experiences, and little moments that make a big difference in our communities.

One of the things I've really enjoyed exploring through Let's Go Studio is how consistent video storytelling can support fundraising, strengthen community connections, and keep supporters engaged throughout the year.

And we've seen some exciting results!

One organization grew its monthly giving by 7X after making our videos a centerpiece of its recurring donor campaigns.

Another generated $72 in recurring giving for every $1 invested in our video production.

Of course, there's a lot more to successful fundraising than making videos. But having a steady stream of engaging, mission-driven content helps organizations stay connected with their supporters and gives people more reasons to get involved.

And that's really what we're trying to accomplish at Let's Go Studio: making creative, consistent storytelling more accessible to nonprofits, regardless of their size or budget.

Whether it's a month-long campaign like this one, a fundraising appeal, a donor spotlight, or simply sharing the everyday moments that make your organization special, there's no shortage of stories worth telling.

I'd love to hear what you think of the campaign! And if you're curious about how something like this might work for your organization, feel free to reach out.

Giving Tuesday is one day. A successful campaign takes a little more planning than that.And if your entire strategy is s...
10/23/2026

Giving Tuesday is one day. A successful campaign takes a little more planning than that.
And if your entire strategy is sending an email on Tuesday morning and hoping for the best, you're doing it wrong.

I put together a FREE two-page Giving Tuesday Planning Guide & Worksheet to help nonprofit teams turn good intentions into an actual campaign.

Inside, you'll find six practical steps to help your team set meaningful goals, prepare your giving infrastructure, build anticipation, map out your communications, maintain momentum, and measure what worked.

Page one walks you through the process. Page two gives your team space to build the plan together.

Because Giving Tuesday shouldn't just be about how much money you raise in 24 hours. It should be an opportunity to strengthen relationships, tell better stories, and create momentum that carries into the new year.

Download it. Share it with your team. Put it to work.
A good campaign starts with a plan. A great one builds relationships that last. If you want the PDF Drop your email in the chat or contact me via the email embedded in the picture and I'll shoot it to you.

10/22/2026

What started as a dumb Halloween idea got a little out of hand.
31 days. 31 costumes. All inspired by the strange, wonderful, occasionally absurd world of nonprofit work.
Restricted Funding. Mission Drift. Donor Fatigue. Other Duties as Assigned. Board Engagement. Staff Turnover. Giving Tuesday. Audit Season. The Grant Cycle. The Fundraising Funnel. And, of course, the Three-Year Strategic Plan collecting dust on a shelf.
If you’ve spent any time working in nonprofits, at least a few of these will probably feel uncomfortably familiar.
Nonprofit storytelling doesn’t always have to be serious to say something meaningful. Humor can get someone to stop scrolling, recognize themselves in the story, and maybe even think differently about an issue we’ve all gotten used to living with.
And that’s a lot of what I’m exploring with Let’s Go Studio: finding creative ways to make nonprofit stories interesting enough that people actually want to watch them.
So here it is. My twenty-plus years of nonprofit trauma put to unproductive use.
Which one hits a little too close to home?

What happens if you're gone tomorrow?Not six months from now after a thoughtful transition. Tomorrow.Who steps in? Who k...
10/14/2026

What happens if you're gone tomorrow?

Not six months from now after a thoughtful transition. Tomorrow.

Who steps in? Who knows the key relationships? Where does the donor history live? Does anyone know the passwords?

Does the board know what it's supposed to do?
That's why succession planning isn't retirement planning. It's risk management.

In the third pour of Episode 8 of Three on Tap, Bryan, Spencer, and I talk about building organizations that can survive leadership transitions without losing momentum, relationships, or institutional knowledge.

No one is irreplaceable. And that's actually the goal.
The mission should never depend on one person.

If you disappeared from your organization tomorrow, what would people have the hardest time figuring out?

Listen Now on:
Apple: https://podcasts.apple.com/us/podcast/3-on-tap/id6793675840
Spotify: https://open.spotify.com/show/5p49hy0XphTlBCBnQQawFR

Work yourself out of a job.That sounds like terrible career advice. It might be some of the best leadership advice.If ev...
10/08/2026

Work yourself out of a job.
That sounds like terrible career advice. It might be some of the best leadership advice.
If every decision still has to run through you, if nobody else can manage the important relationships, or if everything falls apart when you take a week off, you haven't made yourself indispensable.
You've made the organization dependent.
In the second pour of Episode 8 of Three on Tap, Bryan, Spencer, and I talk about developing the people around you. Give them real responsibility. Let them make decisions. Give them room to experiment, screw something up, learn from it, and get better.
Your legacy isn't your title.
It's who you prepared to lead next.
Who gave you room to lead before you were completely ready?
Listen Now on:
Apple: https://podcasts.apple.com/us/podcast/3-on-tap/id6793675840
Spotify: https://open.spotify.com/show/5p49hy0XphTlBCBnQQawFR

10/05/2026

Day 5 of 31 Nonprofit Halloween Costumes.
If you work in the nonprofit space and have an office Halloween party coming up, here’s your next costume: Restricted Funding.

Cover yourself in money. Then wrap yourself completely in red tape. Congratulations. You have plenty of money. You just can’t use it for any of the things you currently need money for.

There may be no experience more uniquely nonprofit than looking at a healthy bank balance while simultaneously wondering how you’re going to pay for the person responsible for actually delivering the program. We’ll fund the supplies, the curriculum and the activity, but the lights, insurance, technology, administration and people making all of it possible? Somehow those are a different conversation.

Restricted funding absolutely has its place. But organizations also need flexible dollars that allow leaders to respond to what’s actually happening inside their organizations.

Until then, grab a roll of red tape and enjoy your giant pile of money you’re not allowed to touch.

Day 5. Twenty-six nonprofit costumes to go.

10/05/2026

Day 4 of 31 Nonprofit Halloween Costumes.

If you work in the nonprofit space and have an office Halloween party coming up, here’s your next costume: Metrics.

Cover yourself with numbers, percentages, charts, graphs and statistics. Then add rhinestones. Glitter. Sequins. Maybe an unnecessarily fabulous hat. Basically, take every number from your annual report and bedazzle the hell out of it.

Because nonprofits love metrics. Youth served. Meals delivered. Volunteer hours. Programs completed. Dollars raised. Percentage increases. The challenge is making sure we don’t get so excited about the numbers that we forget the people and stories behind them.

Metrics matter. They help us understand whether the work is actually working. But 93% of nonprofit professionals agree that any statistic becomes at least 17% more impressive when covered in rhinestones.

**I completely made up both of those metrics. Day 4. Thirty-one nonprofit costumes. Twenty-seven questionable decisions remaining.

10/05/2026

Day 3 of 31 Nonprofit Halloween Costumes.
If you work in the nonprofit space and have an office Halloween party coming up, here’s your next costume: Messi CRM.

Put on a soccer jersey, grab a ball, and cover yourself with donor records for Bob Smith, Robert Smith, Bobby Smith, Rob Smith, Robert J. Smith, B. Smith and, naturally, Robert Smith OLD. Congratulations. You now have eight records, one donor and absolutely no idea which one contains his actual giving history.

Every development professional eventually discovers that a messy CRM isn’t just annoying. It means duplicate thank-you letters, inaccurate reports, broken donor histories, bad mailing lists and the occasional awkward conversation with someone who apparently has three different relationships with your organization.

Good fundraising depends on good data. But for Halloween, I say embrace the chaos, put one foot on the soccer ball and become Messi CRM.

I’m sharing a new nonprofit Halloween costume every day this month. And if this one feels less like a costume and more like a screenshot of your database, Let’s Go Studio can help with that too.

10/02/2026

Day 2 of 31 Nonprofit Halloween Costumes.
If you work in the nonprofit space and have an office Halloween party coming up, here’s your next option: The Grant Writer.
Surround yourself with an unreasonable amount of paperwork. A 47-page application, three years of financials, six attachments, a logic model and a “brief 2,500-word narrative” into unrestricted funding that you found out you were inelgible for at page 72...
For added realism, wait until 11:57 p.m. to submit your costume.
The funny thing is, great grant writing can sometimes look like magic from the outside. It isn’t. It’s research, strategy, good storytelling, strong programs and finding the right opportunity at the right time.
But when that award letter finally arrives? Yeah. It feels a little like magic.
I’m sharing a new nonprofit Halloween costume every day this month. If your organization could use a little help with the actual grant work, that happens to be something Let’s Go Studio does too.

Leadership has a shelf life.That might sound harsh, but I think recognizing it is part of the job.Eventually, every lead...
10/02/2026

Leadership has a shelf life.
That might sound harsh, but I think recognizing it is part of the job.
Eventually, every leader leaves. The question is whether we spend our time protecting our seat or preparing the organization to thrive without us.
In Episode 8 of Three on Tap, Bryan, Spencer, and I talk about leadership transitions, identity, succession, and the uncomfortable question every nonprofit leader eventually has to wrestle with:
Who are you beyond the title?
Good leaders know how to lead. Great leaders also know when to leave.
What do you think? How does a leader know when it is time?
Listen & Subscribe
Apple: https://podcasts.apple.com/us/podcast/3-on-tap/id6793675840
Spotify: https://open.spotify.com/show/5p49hy0XphTlBCBnQQawFR

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