Spire2 Communications

09/09/2020

They say much in life comes down to timing. The same is true in email marketing. The above stats are open rates and click-through rates for an automation series sent to new subscribers. By comparison, the same content delivered to the existing list has a 44% lower open rate than the automated campaigns. While the engagement rates for the full list are still very healthy for the list size, automation enhances engagement by getting the right content to the right person at the right time. Wondering how an automated workflow can help you? Call Jeffery at 630.267.5009 ext 700 or use our contact form: https://www.spire2.com/get-started/

08/04/2020

What if direct mail could also include a donor acquisition strategy? How do you find new donors when you are mailing to your house list?

https://www.spire2.com/rethinking-direct-mail-in-a-digital-age-super-charge-your-next-direct-mail-campaign/

Direct mail is a tried-and-true method for engaging with your prospective and current donors. With less competition in people’s physical mailboxes, it has proved itself resilient in the midst of the explosion of digital communication. However, it requires investment, good list management and a gro...

07/07/2020

Finally a curve you will be happy to see during this pandemic.

My engagement began on February 1, 2020. When the pandemic hit, I expected our efforts to tank. The client’s business model made me think that our early success was going to be quickly erased because of Covid-19. To my surprise, the exact opposite happened. The lead generation strategy we launched...

06/26/2020

A great brand is not built in a day, but built over time—one good impression at a time. How healthy is your brand? This post is written about nonprofit branding but applies equally to all businesses.

https://www.spire2.com/non-profit-branding-the-hidden-threat-to-the-long-term-health-of-your-organization/

06/03/2020

“What’s the problem with being “not racist”? It is a claim that signifies neutrality: “I am not a racist, but neither am I aggressively against racism.” But there is no neutrality in the racism struggle. The opposite of “racist” isn’t “not racist.” It is “antiracist.” What's the difference? One endorses either the idea of a racial hierarchy as a racist, or racial equality as an anti-racist. One either believes problems are rooted in groups of people, as a racist, or locates the roots of problems in power and policies, as an anti-racist. One either allows racial inequities to persevere, as a racist, or confronts racial inequities, as an anti-racist. There is no in-between safe space of 'not racist.” ― Ibram X. Kendi, How to Be an Antiracist⁣
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Here at Spire2, we stand in solidarity with the black community and those affected by systemic racism and injustice. The first step is to really listen to the experiences of people of color and educate ourselves to the reality of systematic racial injustice. We are currently reading How to Be an Antiracist by Ibram X. Kendi, and donating to Campaign Zero and Color of Change.⁣
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We are sharing more resources for continued growth and organizations worthy of support below. Please join us.⁣

List of anti-racism books: https://www.instagram.com/p/CA82AtcBkFR/
Diverse and inclusive books for kids: https://www.instagram.com/hereweeread/
The Conscious Kid (Parenting and education through a critical race lens including books to support conversations about race, racism and resistance)⁣
Family guides for talking about racism: https://educationwithanapron.com/2020/05/a-white-families-guide-for-talking-about-racism/ (POC guides also available)
Chicago Community Bond Fund: chicagobond.org
NAACP Legal Defense Fund
ACLU
Equal Justice Initiative
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What did we miss?

05/21/2020

Creativity is what's needed most right now. We've seen brands release downloadable coloring pages to keep the kiddos busy while at home, zoos live stream up close animal encounters, and restaurants create pick-up meal kits. What creative ideas have you seen or executed? Share in the comments below and we can create a virtual brainstorm session.

04/29/2020

Have you been encouraged or given encouragement lately? This one came from a client at the end of a recent email sent to his customers. Leave a comment and share your story of encouragement. No need to be famous to say something great. Let’s all grab some positivity today!⁣
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04/24/2020

Now is the time to start thinking about attracting new prospects and inspire them with content so that they are inclined to remember you when they are ready to act. Call Jeffery James to learn more about what we are seeing in lead generation during the Covid-19 era. https://www.spire2.com/get-started/

03/19/2020

While many of us are not physically together at this time, we are all in this together. At Spire2, we are grateful to have already been set up to work from home. It is not about being fearful, but about caring for the vulnerable that we stay home. We are thankful to everyone who is making huge adjustments to their lives and businesses to help keep others safe. When we are on the other side, we will need to be a community to get back on our feet. A big shout out to the Wheaton Chamber for jumping in and leading the business community this week. ⁣
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Who do think deserves a shout out? Comment below. Stay safe and healthy out there.⁣
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03/05/2020

Did you know tomorrow is the ? Like most of us, we too can be guilty of keeping our devices a little too close. We hope you are able to take a break from the never-ending push notifications and interruptions to recharge and enjoy whatever matters most to you. // “Act as if what you do makes a difference. It does.” – William James

02/13/2020

⁣"You can’t get to courage without rumbling with vulnerability. Embrace the suck." –Brené Brown⁣

05/20/2019

How healthy is your nonprofit brand? https://www.spire2.com/non-profit-branding-the-hidden-threat-to-the-long-term-health-of-your-organization/

How healthy is your brand? We live in a visual culture. One could argue whether this is good or bad, but it is a reality that nonprofit leaders can’t ignore. Why? Because the implications are going to have a long-term financial impact on donations. The new reality is that donors perceive organizat...